Martha Notaras
Partner @ XL Innovate
Los Angeles, United States
Martha Notaras is a seed investor at XL Innovate in Los Angeles focused on Analytics and Risk Management. Martha focuses on new business models and data and analytics startups creating insurance-specific solutions. Martha has over 20 years of investing and corporate development experience in technology, information and financial services companies and has served as board director for over a dozen young companies. Her current investments include CapeAnalytics, which leverages geospatial imagery, computer vision, and machine learning for the built environment; Notion, a provider of all-in-one IoT sensors for home awareness, combined with risk analytics for homeowners insurers; GeoQuant, a revolutionary platform that fuses political and computer science to help global investors; and Pillar Technologies, an end-to-end environmental monitoring solution for construction sites. Martha began her insurance career while an Executive Vice President of DMG Information, the business data and analytics division of the Daily Mail and General Trust plc. She led the acquisition of insurtech pioneer, Risk Management Solutions (RMS), where she first encountered Tom Hutton on the opposite side of the negotiating table. Martha served on the RMS board for 10 years. Of the 20 investments she made at DMG Information, two achieved valuations over $1 billion. Prior to DMG Information, Martha worked in investment banking at Merrill Lynch and commercial banking at Credit Suisse. Martha received her AB cum laude from Princeton University and her MBA from Harvard Business School, where she was a Baker Scholar, awarded for graduating in the top 5% of the class. Outside of XL Innovate, Martha is involved in multiple service organizations. She is currently a board member at Partners for Potential, which helps adults with disabilities achieve their potential through activities that teach life skills, and served as Chair of the Board of Ingenium Charter Schools, which uses a student-centric instructional model in which students take responsibility for mastering the curriculum.
- Total investments:
- 10
- Last investment:
- Lead investor:
- 60%
Last updated:
For AI agents: llms.txt
Industries Martha Notaras invests in
Stages Martha Notaras invests in
Countries Martha Notaras invests in
Investment Focus
Industry
- Analytics 3 (30%)
- Risk Management 3 (30%)
- Information Technology 3 (30%)
- Artificial Intelligence 3 (30%)
- Apps 2 (20%)
Stage
- Seed 3 (30%)
- Series A 3 (30%)
- Series B 3 (30%)
Country
- United States 5 (50%)
- Hong Kong 1 (10%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Cowbell
|
Cowbell Cyber delivers a vertically integrated cyber insurance solution, making cyber insurance 2.0 a reality. Cowbell combines outside-in and inside-out risk assessment with AI-powered cyber risk modeling and underwriting to issue customized cyber policies written on the industry's most robust and admitted cyber coverage forms. Policyholdersbenefit from a transparent buying experience, a policy tailored to their unique needs, and value on day one with recommendations and services to remediate identified risks.Cowbell Cyber was founded in 2019 and is based in Pleasanton, California, United States. | $100M / Series B / Mar 15, 2022 | |
|
Cowbell
|
Cowbell Cyber delivers a vertically integrated cyber insurance solution, making cyber insurance 2.0 a reality. Cowbell combines outside-in and inside-out risk assessment with AI-powered cyber risk modeling and underwriting to issue customized cyber policies written on the industry's most robust and admitted cyber coverage forms. Policyholdersbenefit from a transparent buying experience, a policy tailored to their unique needs, and value on day one with recommendations and services to remediate identified risks.Cowbell Cyber was founded in 2019 and is based in Pleasanton, California, United States. | $20M / Series A / Mar 11, 2021 | |
Lynk
|
Lynk helps the 1 billion knowledge workers reach their full potential. With a single login, knowledge workers can access opportunities offered by Lynk, or on private marketplaces organized on the Lynk platform by other companies and organizations. Lynk aims to become the infrastructure for knowledge work, offering credentials for expertise andexperience, workflow tools to streamline engagements. The future of work requires systems to catch up, and Lynk’s networked marketplace will be the key to unlocking this economic potential. With a diverse team across 8 locations, Lynk works with hundreds of global enterprises including top Fortune 500 companies, high-growth startups, and investment firms. There are tens of thousands of advisory, project, part-time, and full-time opportunities offered daily on the platform. Lynk is ISO27001 certified with global operations in major cities including New York, Toronto, Singapore, Hong Kong, and Mumbai. We have also established a multi-faceted Global Alliance with UBS Group. For more information, visit https://lynk.global/. | $24M / Series B / Jan 27, 2021 | |
Cape Analytics
|
Cape Analytics uses deep learning and geospatial imagery to provide instant property intelligence for buildings across the United States. Cape Analytics enables insurers and other property stakeholders to access valuable property attributes at the time of underwriting—with the accuracy and detail that traditionally required an on-site inspection,but with the speed and coverage of property record pre-fill. | $17M / Series B / Jun 22, 2018 | |
Pillar Technologies
|
Pillar Technologies is a real-time risk management platform for general contractors. It helps its users predict and prevent damages. Through the use of on-site sensors, the company monitors for destructive environmental conditions such as fire outbreaks, high humidity exposure, and mold growth. These damages serve as major sources of revenue lossfor general contractors and insurance companies. The features of the platform are risk education, failure forecasting, and insurance optimization.Pillar Technologies is a U.S.-based company that was founded in 2015 by Alex Schwarzkopf, Sean Iacobone, and Matt Joyal. | $2.8M / Seed / Sep 01, 2017 | |
GeoQuant
|
GeoQuant is a revolutionary platform that fuses political science with computer science to help global investors.GeoQuant was co-founded by Mark Rosenberg, PhD, a Berkeley-trained political scientist and former Director Eurasia Group, and Dor Kelman, a computer engineer with deep experience in fast-growth Israeli startups, who was previouslylead engineer and first hire at Crossrider PLC.GeoQuant's first hire is Ross Schaap, PhD, former long-time head of Comparative Analytics at Eurasia Group, who now spearheads Data & Analytics team for GeoQuant. The company's Tel-Aviv based engineering team specializes in data science, machine learning and database architecture. GeoQuant's top line Political Risk Scores and data streams for G20 countries are now also available on the Bloomberg Terminal. | $4M / Seed / Jun 14, 2017 | |
Notion
|
Notion is a smart self-monitoring system that empowers home and property owners to be proactive in protecting their spaces, people, and possessions. The company offers data analytics, intuitive user experience, and an all-in-one, the oreo-sized sensor that allows for real-time alerts ranging from motion and temperature to water leaks and alarms sothat customers can be notified of issues at home instantly.The company was established by Brett Jurgens and Ryan Margoles in 2013 and it is headquartered in Denver, Colorado. | $10M / Series A / Jun 13, 2017 | |
|
Cape Analytics
|
Cape Analytics uses deep learning and geospatial imagery to provide instant property intelligence for buildings across the United States. Cape Analytics enables insurers and other property stakeholders to access valuable property attributes at the time of underwriting—with the accuracy and detail that traditionally required an on-site inspection,but with the speed and coverage of property record pre-fill. | $14M / Series A / Nov 10, 2016 | |
|
Notion
|
Notion is a smart self-monitoring system that empowers home and property owners to be proactive in protecting their spaces, people, and possessions. The company offers data analytics, intuitive user experience, and an all-in-one, the oreo-sized sensor that allows for real-time alerts ranging from motion and temperature to water leaks and alarms sothat customers can be notified of issues at home instantly.The company was established by Brett Jurgens and Ryan Margoles in 2013 and it is headquartered in Denver, Colorado. | $3.2M / Seed / Jun 02, 2016 | |
|
Notion
|
Notion is a smart self-monitoring system that empowers home and property owners to be proactive in protecting their spaces, people, and possessions. The company offers data analytics, intuitive user experience, and an all-in-one, the oreo-sized sensor that allows for real-time alerts ranging from motion and temperature to water leaks and alarms sothat customers can be notified of issues at home instantly.The company was established by Brett Jurgens and Ryan Margoles in 2013 and it is headquartered in Denver, Colorado. | Seed / Dec 01, 2015 |
Co-Investors
About XL Innovate
We help create new ventures that can provide innovation and meaningful positive impact on the global insurance industry. We invest capital, energy, experience-based expertise, and the substantial resources of our limited partner, XL Catlin.XL Innovate backs entrepreneurs who are creating companies that can achieve significant scale and marketimpact. We focus on the property & casualty sector, and typically invest in the following three categories: (1) Startups we create in-house, to address emerging and underserved risks; (2) Disruptive new insurance models; and (3) Data and analytics companies with high value insurance applications.
XL Innovate Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Tom Hutton
Managing Partner
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Chris Dougherty
Director
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Martha Notaras
Partner
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2 more contacts available
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FAQ
What does Martha Notaras invest in?
Martha Notaras invests primarily in Analytics, Risk Management and Information Technology startups, most often at Seed and Series A stage. Most of the 10 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
When did Martha Notaras last invest?
The most recent investment recorded for Martha Notaras closed in Mar 2022. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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