Mars Petcare
VC Fund
Brussels, Belgium
Mars Petcare is a global veterinary health company with over 2,000 pet hospitals and diagnostic services. PEDIGREE, WHISKAS, ROYAL CANIN, NUTRO, GREENIES, SHEBA, CESAR, IAMS, and EUKANUBA are among its brands, as is the WALTHAM Petcare Science Institute, which has advanced research in pet nutrition and health for over 50 years.The company iscommitted to driving sustainable practices to reduce its environmental pawprint, as well as operating and sourcing responsibly, expanding pet access, and influencing policy.
- Total investments:
- 9
- Last investment:
- Lead investor:
- 11%
Last updated:
For AI agents: llms.txt
Industries Mars Petcare invests in
Stages Mars Petcare invests in
Countries Mars Petcare invests in
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
|
Frank C. Mars
|
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Leonid Sudakov
|
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Lung Huang
|
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Marc Carena
|
|||
Najoh Tita-Reid
|
Investment Focus
Industry
- Pet 5 (56%)
- Wellness 2 (22%)
- Retail 1 (11%)
- Consumer 1 (11%)
- Software 1 (11%)
Stage
- Seed 4 (44%)
- Series A 2 (22%)
- Pre-Seed 1 (11%)
- Funding Round 1 (11%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
|
Frank C. Mars
Founder
|
Founder | Total investments: 0 | Find email | |
|
Leonid Sudakov
President, Connected Solutions
|
President, Connected Solutions | Total investments: 0 | Find email | |
|
Lung Huang
Head of Growth Solutions
|
Head of Growth Solutions | Total investments: 0 | Find email | |
|
Marc Carena
Global President
|
Global President | Total investments: 0 | Find email | |
|
Najoh Tita-Reid
Chief Brand and Experience Officer
|
Chief Brand and Experience Officer | Total investments: 0 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Oh Norman!
|
Oh Norman! operates as an innovative pet wellness brand. | $200K / Seed / Feb 11, 2025 | |
VetVerifi
|
VetVerifi develops software to better connect the pet care economy and improve health record portability for pets. | $1.5M / Pre-Seed / Mar 27, 2024 | |
Bright Planet Pet
|
Bright Planet Pet is a food technology company creating ultra-sustainable plant-based meat for dogs. | Seed / Sep 02, 2022 | |
Dogdrop
|
Dogdrop is a female founded and venture backed start-up based in Los Angeles. Dogdrop provides better, more accessible dog care with their physical locations for recreation & activity and DTC at home essentials for dog parents. The company was founded in 2018 by Shaina Denny and Greer Wilk and is headquartered in Los Angeles, California. | $2.9M / Sep 22, 2021 | |
|
Dogdrop
|
Dogdrop is a female founded and venture backed start-up based in Los Angeles. Dogdrop provides better, more accessible dog care with their physical locations for recreation & activity and DTC at home essentials for dog parents. The company was founded in 2018 by Shaina Denny and Greer Wilk and is headquartered in Los Angeles, California. | $2.9M / Series A / Sep 22, 2021 | |
|
Bright Planet Pet
|
Bright Planet Pet is a food technology company creating ultra-sustainable plant-based meat for dogs. | Seed / Apr 01, 2021 | |
Companion
|
Companion creates technology that simplifies how owners interact with and train their dogs. Companion's proprietary technology communicates with dogs through audio, and 3D sensing systems detect and analyze the dog's movement and behaviors. With machine learning, it can adapt in real-time, calculating the best way to engage with a dog.Companion rewards the dog for desired behaviors such as sit, down, stay, and recall using positive reinforcement techniques and proprietary data and algorithms. | $8M / Seed / Feb 03, 2021 | |
Mixlab
|
Mixlab is a modern pet pharmacy for veterinarians and pet parents. Our technology and customer experience greatly enhance veterinarian processes and ensure that pet parents receive personalized care that delights them. | $8.5M / Seed / Jun 06, 2019 | |
Wild Earth
|
Wild Earth is a technology startup that specializes in developing protein pet foods. It is dedicated to reinventing pet food with science to offer healthier foods for pets that are better for the environment and more humane than conventional products. The company was founded in 2017 and is headquartered in Berkeley, California. | Series A / May 22, 2019 |
Co-Investors
Michelson Found Animals Foundation
5 deals together
Michelson Impact Ventures
3 deals together
R/GA Ventures
3 deals together
Animal Capital
2 deals together
Fuel Capital
2 deals together
Gaingels
2 deals together
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FAQ
What does Mars Petcare invest in?
Mars Petcare invests primarily in Pet, Wellness and Retail startups, most often at Seed and Series A stage. Most of the 9 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Mars Petcare?
Public channels for Mars Petcare include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Mars Petcare?
The team at Mars Petcare includes Frank C. Mars (Founder), Leonid Sudakov (President, Connected Solutions) and Lung Huang (Head of Growth Solutions). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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