# Mars Petcare

> Mars Petcare is a VC fund in Brussels backing Pet and Wellness. See 9 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Brussels, Belgium
- Total investments: 9
- Last investment: Feb 2025
- Lead investor: 11%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/mars/
- X (Twitter): https://twitter.com/marsglobal
- Website: http://www.mars.com/global/brands/petcare.aspx
- Facebook: https://www.facebook.com/Mars/

Mars Petcare is a global veterinary health company with over 2,000 pet hospitals and diagnostic services. PEDIGREE, WHISKAS, ROYAL CANIN, NUTRO, GREENIES, SHEBA, CESAR, IAMS, and EUKANUBA are among its brands, as is the WALTHAM Petcare Science Institute, which has advanced research in pet nutrition and health for over 50 years.The company iscommitted to driving sustainable practices to reduce its environmental pawprint, as well as operating and sourcing responsibly, expanding pet access, and influencing policy.

## Contacts

5 contacts available for Mars Petcare. Shizune tracks 5 team members at Mars Petcare. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/mars-petcare?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Pet | 5 | 56% |
| Wellness | 2 | 22% |
| Retail | 1 | 11% |
| Consumer | 1 | 11% |
| Software | 1 | 11% |

15 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 4 | 44% |
| Series A | 2 | 22% |
| Pre-Seed | 1 | 11% |
| Funding Round | 1 | 11% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Frank C. Mars | Founder | 0 | https://shizune.co/investors/profile/frank-c-mars |
| Leonid Sudakov | President, Connected Solutions | 0 | https://shizune.co/investors/profile/leonid-sudakov |
| Lung Huang | Head of Growth Solutions | 0 | https://shizune.co/investors/profile/lung-huang |
| Marc Carena | Global President | 0 | https://shizune.co/investors/profile/marc-carena-c6ba |
| Najoh Tita-Reid | Chief Brand and Experience Officer | 0 | https://shizune.co/investors/profile/najoh-tita-reid |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Oh Norman! | Oh Norman! operates as an innovative pet wellness brand. | $200K | Seed | Feb 11, 2025 |  |
| VetVerifi | VetVerifi develops software to better connect the pet care economy and improve health record portability for pets. | $1.5M | Pre-Seed | Mar 27, 2024 |  |
| Bright Planet Pet | Bright Planet Pet is a food technology company creating ultra-sustainable plant-based meat for dogs. |  | Seed | Sep 02, 2022 |  |
| Dogdrop | Dogdrop is a female founded and venture backed start-up based in Los Angeles. Dogdrop provides better, more accessible dog care with their physical locations for recreation & activity and DTC at home essentials for dog parents. The company was founded in 2018 by Shaina Denny and Greer Wilk and is headquartered in Los Angeles, California. | $2.9M |  | Sep 22, 2021 |  |
| Dogdrop | Dogdrop is a female founded and venture backed start-up based in Los Angeles. Dogdrop provides better, more accessible dog care with their physical locations for recreation & activity and DTC at home essentials for dog parents. The company was founded in 2018 by Shaina Denny and Greer Wilk and is headquartered in Los Angeles, California. | $2.9M | Series A | Sep 22, 2021 |  |
| Bright Planet Pet | Bright Planet Pet is a food technology company creating ultra-sustainable plant-based meat for dogs. |  | Seed | Apr 01, 2021 |  |
| Companion | Companion creates technology that simplifies how owners interact with and train their dogs. Companion's proprietary technology communicates with dogs through audio, and 3D sensing systems detect and analyze the dog's movement and behaviors. With machine learning, it can adapt in real-time, calculating the best way to engage with a dog.Companion rewards the dog for desired behaviors such as sit, down, stay, and recall using positive reinforcement techniques and proprietary data and algorithms. | $8M | Seed | Feb 03, 2021 |  |
| Mixlab | Mixlab is a modern pet pharmacy for veterinarians and pet parents. Our technology and customer experience greatly enhance veterinarian processes and ensure that pet parents receive personalized care that delights them. | $8.5M | Seed | Jun 06, 2019 |  |
| Wild Earth | Wild Earth is a technology startup that specializes in developing protein pet foods. It is dedicated to reinventing pet food with science to offer healthier foods for pets that are better for the environment and more humane than conventional products. The company was founded in 2017 and is headquartered in Berkeley, California. |  | Series A | May 22, 2019 |  |

9 of 9 investments shown.

## Co-investors
- [Michelson Found Animals Foundation](https://shizune.co/investors/profile/found-animals-foundation) — VC Fund, 5 deals together
- [Michelson Impact Ventures](https://shizune.co/investors/profile/michelson-impact-ventures) — VC Fund, 3 deals together
- [R/GA Ventures](https://shizune.co/investors/profile/r-ga-ventures) — VC Fund, 3 deals together
- [Animal Capital](https://shizune.co/investors/profile/animal-capital) — VC Fund, 2 deals together
- [Fuel Capital](https://shizune.co/investors/profile/fuel-capital) — VC Fund, 2 deals together
- [Gaingels](https://shizune.co/investors/profile/gaing) — VC Fund, 2 deals together

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

## FAQ

### What does Mars Petcare invest in?

Mars Petcare invests primarily in Pet, Wellness and Retail startups, most often at Seed and Series A stage. Most of the 9 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact Mars Petcare?

Public channels for Mars Petcare include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Mars Petcare?

The team at Mars Petcare includes Frank C. Mars (Founder), Leonid Sudakov (President, Connected Solutions) and Lung Huang (Head of Growth Solutions). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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