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Malcolm Thorne, Managing Director at 4490 Ventures

Malcolm Thorne

Managing Director @ 4490 Ventures

Madison, United States

Malcolm Thorne is a seed investor at 4490 Ventures in Madison focused on Gaming and Ad Targeting. Malcolm Thorne currently works as the Managing Director for 4490 Ventures. He previously worked at CDK Global as the EVP in Global Chief Strategy Officer.Malcolm has master’s degrees in marketing research and system analysis and design and an undergraduate degree in marketing all from the University of Wisconsin-Madison. Malcolm is an alumnus andcurrent board member of the A.C. Nielsen Center for Marketing Insights and Analytics at the University of Wisconsin.

Total investments:
1
Last investment:
Lead investor:
100%

Last updated:

Industries Malcolm Thorne invests in

GamingAd TargetingLoyalty ProgramsAdvertising Platforms

Stages Malcolm Thorne invests in

Seed

Countries Malcolm Thorne invests in

United States

Contacts

TypeContactValidation
Work email
Personal email
Work phone
Personal phone
Socials

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Investment Focus

Industry

  • Gaming 1 (100%)
  • Ad Targeting 1 (100%)
  • Loyalty Programs 1 (100%)
  • Advertising Platforms 1 (100%)

Investments

CompanyDescriptionRoundLinks
Tiv Tiv
Tiv is a next-gen rewards and loyalty platform built for the gaming community, featuring proprietary technology that empowers gamers to earn money through their passion.Integrated with the largest global gaming platforms and marketplaces, Tiv unifies a gamer's entire experience -- from connecting their player accounts, earning rewards forgaming, discovering new games, and even spending through embedded payments products -- into one seamless UX. The company's platform harnesses trending, user-specific gaming data to change player behavior and boost playtime for game publishers, studios and brands through intelligent offers and incentives. $3.5M / Seed / May 25, 2021

Co-Investors

4490 Ventures

About 4490 Ventures

VC Fund · Madison, United States

4490 Ventures is a technology-focused, early-stage venture capital fund based in Madison, Wisconsin. The fund seeks to invest in companies in the Midwest. It seeks to invest between $5 million to $8 million per investment.

4490 Ventures Contacts

NameEmailPhoneSocials
Daniel Malven
Daniel Malven Managing Director
Greg Robinson
Greg Robinson Managing Director
Malcolm Thorne
Malcolm Thorne Managing Director
Gian Fulgoni
Gian Fulgoni Venture Partner

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Video Games
Hospitality
EdTech
Restaurants
Google
Construction
Photography
Cryptocurrency
Clean Energy
CleanTech
Big Data
Email
Artificial Intelligence
Social Impact
SaaS
Energy
Consumer
Mobile
Enterprise Software
Local
Platforms
Health Care
Travel
InsurTech
Oil and Gas
Payments
Retail
Film
Marketplace
Organic Food
Fitness
Machine Learning
Agriculture (AgTech)
Gaming
Facebook
B2B
Blockchain
Social Network
Medical Device
Education
Wellness
Sports
Automotive
eSports
Biotechnology
Legal
Software
Renewable Energy
Crowdfunding
Recruiting
Web3
Medical
Venture Capital
Theatre
Climate
LGBT
Cannabis
Celebrity
Life Science
Food and Beverage
Social
Publishing
Mobile Apps
Wine and Spirits
Music
Art
Real Estate
Sporting Goods
Manufacturing
FinTech
Finance
Digital Media
Social Media
Financial Services
Franchise
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Internet
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Media (Entertainment)
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FAQ

What does Malcolm Thorne invest in?

Malcolm Thorne invests primarily in Gaming, Ad Targeting and Loyalty Programs startups, most often at Seed stage. Most of the 1 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

How do I contact Malcolm Thorne?

Public channels for Malcolm Thorne include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

When did Malcolm Thorne last invest?

The most recent investment recorded for Malcolm Thorne closed in May 2021. Shizune tracks 1 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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