Justin LaFayette
Managing Partner, Lead Investor & Co-Founder @ Georgian
Toronto, Canada
Justin LaFayette is a Series C investor at Georgian in Toronto focused on E-Commerce and Software. Justin LaFayette is based out of Toronto, Ontario and is the Managing Partner, Lead Investor & Co-Founder of Georgian. Justin previously worked at IBM as a Vice President, Business Strategy, Information Platform and Solutions. Justin LaFayette attended the Ferris State University.
- Total investments:
- 24
- Last investment:
- Lead investor:
- 54%
Last updated:
For AI agents: llms.txt
Industries Justin LaFayette invests in
Stages Justin LaFayette invests in
Countries Justin LaFayette invests in
Investment Focus
Industry
- E-Commerce 6 (25%)
- Software 5 (21%)
- Analytics 5 (21%)
- Enterprise Software 5 (21%)
- SaaS 4 (17%)
Stage
- Series C 5 (21%)
- Series E 4 (17%)
- Series B 3 (13%)
- Series D 3 (13%)
- Series F 2 (8%)
Country
- United States 14 (58%)
- Canada 3 (13%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
WorkFusion
|
WorkFusion provides a platform of AI agents for automating business processes. The agents perform financial crime compliance functions, including sanctions screening and adverse media monitoring. The software is designed to improve operational efficiency for financial institutions. | $45M / Series G / Sep 16, 2025 | |
DefenseStorm
|
DefenseStorm is a network security company that provides a cloud-based cybersecurity management platform. Its platform offers a bank, management oversight, and reporting, smart threat response, security expert, big data, and community intelligence solutions. The company combines and automates in real-time cybersecurity and cyber compliance builtfor banking, so financial institutions can achieve cyber safety and soundness according to regulations and their own policiesEdgardo Nazario, Harold Brewer, Jeffrey Lunsford, and Sean Cassidy founded Praesidio on May 1, 2014, that became DefenseStorm in June 2016. It has its headquarters in Seattle in Washington. | Series C / May 01, 2024 | |
Devo
|
Devo is the only cloud-native logging and security analytics platform that releases the full potential of your data to empower bold, confident action. With unrivaled scale to collect all of your data without compromise, speed to give you immediate access and answers, and clarity to focus on the signals that matter most, Devo is your ally inprotecting your organization today and tomorrow. Headquartered in Cambridge, Mass., Devo is backed by Insight Partners, Georgian, TCV, General Atlantic, Bessemer Venture Partners, Kibo Ventures and Eurazeo. Devo Technology was founded in 2011 and is headquartered in Cambridge, Massachusetts. | $100M / Series F / Jun 02, 2022 | |
True Fit
|
True Fit is a footwear and apparel discovery platform. Its Genome is mapped from the world’s largest collection of attribute-rich fit and style data for footwear and apparel. Genome helps retailers and brands unlock digital growth in the $1 trillion footwear and apparel industry. It powers the Confidence Engine, allowing retailers to provide highlypersonalized fit ratings and size recommendations to shoppers, resulting in dramatic increases in net revenue.True Fit is also helping to unlock digital growth with its Discovery Engine, which allows retailers to curate highly personalized collections for each consumer, and its True Insight platform provides retailers and brands unparalleled insights to optimize marketing, merchandising, and product development.True Fit is led by an experienced team of executives and leaders from the fashion, retail, big data, and e-commerce, and is backed by top investors. | $30M / Venture - Series Unknown / Dec 06, 2021 | |
|
Devo
|
Devo is the only cloud-native logging and security analytics platform that releases the full potential of your data to empower bold, confident action. With unrivaled scale to collect all of your data without compromise, speed to give you immediate access and answers, and clarity to focus on the signals that matter most, Devo is your ally inprotecting your organization today and tomorrow. Headquartered in Cambridge, Mass., Devo is backed by Insight Partners, Georgian, TCV, General Atlantic, Bessemer Venture Partners, Kibo Ventures and Eurazeo. Devo Technology was founded in 2011 and is headquartered in Cambridge, Massachusetts. | $250M / Series E / Oct 26, 2021 | |
Bluecore
|
Bluecore is a Multi-Channel Marketing Platform that uses predictive intelligence to trigger, prioritize, and personalize retail marketing. By unifying, scoring, and activating consumer, behavior, and product data in one platform, Bluecore paints a comprehensive picture of each shopper and their historical, and most uniquely, anticipatedrelationship with brand products and experiences. Today, Bluecore manages nearly 500 million shopper IDs and a cumulative product catalog second only to Amazon. | $125M / Series E / Aug 05, 2021 | |
Top Hat
|
As a student engagement and interactive teaching platform, Top Hat’s software helps college professors activate classrooms. In a world of digital distractions, countless academic studies have reinforced the reality that students better understand the day’s lesson if they’re asked to engage with peers, interact with complex material and participatein class. In Top Hat, students use their personal devices for quizzes, polls, and difficult simulations, transforming lecture halls from passive to active learning environments. As an advocate for traditional, on-campus education, Top Hat not only modernizes established teaching methods but also facilitates new approaches including the ‘flipped classroom,’ ‘group learning. | $130M / Series E / Feb 04, 2021 | |
Tealium
|
Tealium is a provider of customer data orchestration tools aimed to address challenges in online search, analytics, marketing, and segment targeting. It helps clients solve their customer data integration challenges at the source The company connects customer data – spanning web, mobile, offline, and IoT devices, enabling brands to connect withtheir customers. Tealium's turnkey integration ecosystem supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies. Tealium is funded by Battery Ventures, Tenaya Capital, Presidio Ventures, Georgian, and Silver Lake Waterman. It was named to Forbes’ list of “America’s Most Promising Companies,” and is also a recent winner of the 2013 Red Herring Global 100 Award.Former WebSideStory colleagues Ali Behnam and Mike Anderson co-founded the San Diego, California-based Tealium in 2008. | $96M / Series G / Feb 03, 2021 | |
|
Devo
|
Devo is the only cloud-native logging and security analytics platform that releases the full potential of your data to empower bold, confident action. With unrivaled scale to collect all of your data without compromise, speed to give you immediate access and answers, and clarity to focus on the signals that matter most, Devo is your ally inprotecting your organization today and tomorrow. Headquartered in Cambridge, Mass., Devo is backed by Insight Partners, Georgian, TCV, General Atlantic, Bessemer Venture Partners, Kibo Ventures and Eurazeo. Devo Technology was founded in 2011 and is headquartered in Cambridge, Massachusetts. | $60M / Series D / Sep 15, 2020 | |
|
Top Hat
|
As a student engagement and interactive teaching platform, Top Hat’s software helps college professors activate classrooms. In a world of digital distractions, countless academic studies have reinforced the reality that students better understand the day’s lesson if they’re asked to engage with peers, interact with complex material and participatein class. In Top Hat, students use their personal devices for quizzes, polls, and difficult simulations, transforming lecture halls from passive to active learning environments. As an advocate for traditional, on-campus education, Top Hat not only modernizes established teaching methods but also facilitates new approaches including the ‘flipped classroom,’ ‘group learning. | $55M / Series D / Feb 04, 2020 | |
| See all 24 investments → | |||
Co-Investors
Insight Partners
7 deals together
Bessemer Venture Partners
6 deals together
FirstMark
3 deals together
Silver Lake Waterman
3 deals together
Curql
2 deals together
Declaration Partners
2 deals together
About Georgian
Georgian is a fintech company that invests in high growth software companies that harness the power of data in a trustworthy way. They're building a platform to provide a better experience of growth capital to software company CEOs and their teams. Georgian's platform is designed to identify and accelerate the best growth-stage softwarecompanies, taking an intelligent, data-first approach to solving the key challenges CEOs face as they grow their businesses.They invest in companies across North America that harness the power of data in a trustworthy way. Based in Toronto and founded in 2008, Georgian’s team brings together software entrepreneurs, machine learning experts, experienced operators, and investment professionals.
Georgian Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Jane Podbelskaya
Senior Associate
|
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John Berton
Co-Founder & Managing Partner
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Justin LaFayette
Managing Partner, Lead Investor & Co-Founder
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Margaret Wu
Vice President
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FAQ
What does Justin LaFayette invest in?
Justin LaFayette invests primarily in E-Commerce, Software and Analytics startups, most often at Series C and Series E stage. Most of the 24 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
When did Justin LaFayette last invest?
The most recent investment recorded for Justin LaFayette closed in Sep 2025. Shizune tracks 24 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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