Julian Viggars
Chief Investment Officer @ Mercia Asset Management
Lymm, United Kingdom
Julian Viggars is a seed investor at Mercia Asset Management in Lymm focused on iOS and Apps. Julian joined the Group in 2003 and was previously Head of Technology Investments at Mercia, before being appointed as Chief Investment Officer in April 2018. Julian has over 20 years' venture capital experience and oversees all of the investment activity of the Group across venture, growth equity and debt, in addition to managing theInvestment Team. He is also a Fund Manager for NPIF - Mercia Equity Finance, the RisingStars Growth Funds, and the Finance Yorkshire Seedcorn Fund, which include successful listed businesses Blue Prism, Xeros, and Optibiotix PLC. In addition, Julian has been a non-executive director of Xeros PLC since 2009, and is a member of the BVCA’s membership committee.
- Total investments:
- 10
- Last investment:
- Lead investor:
- 80%
Last updated:
For AI agents: llms.txt
Industries Julian Viggars invests in
Stages Julian Viggars invests in
Countries Julian Viggars invests in
Contacts
| Type | Contact | Validation |
|---|---|---|
| Work email | ||
| Personal email | ||
| Work phone | ||
| Personal phone | ||
| Socials |
Investment Focus
Industry
- iOS 1 (10%)
- Apps 1 (10%)
- Water 1 (10%)
- Gaming 1 (10%)
- Android 1 (10%)
Stage
- Seed 2 (20%)
- Venture - Series Unknown 2 (20%)
- Series A 1 (10%)
- Funding Round 1 (10%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Locate Bio is a regenerative medicine development company focused on orthobiologics. Locate Bio exists to help surgeons improve the lives of people with debilitating spinal conditions. We are curious about what is possible, but ground all our work in robust scientific evidence. We relentlessly pursue high-value opportunities with clear unmetclinical needs. | $11.6M / Venture - Series Unknown / Apr 29, 2024 | ||
| Locate Bio is a regenerative medicine development company focused on orthobiologics. Locate Bio exists to help surgeons improve the lives of people with debilitating spinal conditions. We are curious about what is possible, but ground all our work in robust scientific evidence. We relentlessly pursue high-value opportunities with clear unmetclinical needs. | $13.9M / Venture - Series Unknown / Sep 03, 2021 | ||
| Soccer Manager, a Preston, UK-based developer of an online football game. Soccer Manager allows players to manage their favourite football team and compete against other teams from throughout the world. Outside the UK, it is particularly popular in South America, Indonesia and southern European countries including Italy, Spain and Turkey.Since2004, Soccer Manager Ltd has been creating high quality, successful soccer management games. The company strives to ensure that there are no barriers to anybody playing its games and that the games are available for free on as many devices and in as many languages as possible.Since inception, over 25 million people have registered to play Soccer Manager games with more than one million very actively engaged users playing each month. Many Soccer Manager users have been playing since the first game, Soccer Manager Worlds, was launched in 2005.Soccer Manager Worlds is a successful MMO. Originally only opened to friends and family of the developers, its fanbase grew rapidly through word of mouth and now has hundreds of thousands of people logging in to play it every day from all over the world. In late 2012, using HTML5, the company began developing a high quality 'single player' management game of the standard typically found on PCs and consoles. It was finally launched in 2015 with the title 'Soccer Manager 2015’. It is currently in it’s fifth season & called Soccer Manager 2019.The company launched its 3rd football based game in 2017, Football Clash: Allstars which is a card collecting, PvP real time football game. The game is focused solely on iOS and Android apps.Soccer Manager Crypto is currently in development and will be the company’s 4th title. It is set to launch during Q1 2019. Soccer Manager Crypto is a massively multiplayer football management game built directly on blockchain technology. This is the first game of its kind, and it’s nothing short of revolutionary. | $4.2M / Venture - Series Unknown / Feb 23, 2021 | ||
| Locate Bio is a regenerative medicine development company focused on orthobiologics. Locate Bio exists to help surgeons improve the lives of people with debilitating spinal conditions. We are curious about what is possible, but ground all our work in robust scientific evidence. We relentlessly pursue high-value opportunities with clear unmetclinical needs. | $2.8M / Venture - Series Unknown / Jul 20, 2020 | ||
| Locate Bio is a regenerative medicine development company focused on orthobiologics. Locate Bio exists to help surgeons improve the lives of people with debilitating spinal conditions. We are curious about what is possible, but ground all our work in robust scientific evidence. We relentlessly pursue high-value opportunities with clear unmetclinical needs. | $659.4K / Venture - Series Unknown / Oct 16, 2018 | ||
| Xeros Ltd. is a new company focused on the development of "virtually waterless" laundry cleaning. Harnessing over 30 years of research by Professor Stephen Burkinshaw and the University of Leeds, Xeros is the brand name for a patented polymer based cleaning that creates step change advantage in the cost and environmental impact of aqueouswash cleaning. | $13.1M / Mar 13, 2013 | ||
| Xeros Ltd. is a new company focused on the development of "virtually waterless" laundry cleaning. Harnessing over 30 years of research by Professor Stephen Burkinshaw and the University of Leeds, Xeros is the brand name for a patented polymer based cleaning that creates step change advantage in the cost and environmental impact of aqueouswash cleaning. | $1.2M / Seed / Jun 29, 2009 | ||
| Blue Prism invented the term Robotic Process Automation. Their software platform enables business operations to be agile and cost effective through rapid automation of manual, rules based, back office administrative processes, reducing cost and improving accuracy by creating a “digital workforce”.The digital workforce is built by the operationalteams or accredited Blue Prism partners using their robotic process automation technology to rapidly build and deploy automations through leveraging the presentation layer of existing enterprise applications. The automations are configured and managed within an IT governed framework and operating model which has been iteratively developed through numerous large scale and complex deployments.Blue Prism’s proven technology plays a key role in enabling organisations including; The Co-operative Banking Group, Shop Direct, RWE npower, Fidelity Investments, the NHS and O2 to rapidly respond to business change through agile back office operations and is powering the next major transformation in the outsourcing industry through the adoption of Blue Prisms digital labour. | $655K / Series A / Jan 01, 2006 | ||
| Blue Prism invented the term Robotic Process Automation. Their software platform enables business operations to be agile and cost effective through rapid automation of manual, rules based, back office administrative processes, reducing cost and improving accuracy by creating a “digital workforce”.The digital workforce is built by the operationalteams or accredited Blue Prism partners using their robotic process automation technology to rapidly build and deploy automations through leveraging the presentation layer of existing enterprise applications. The automations are configured and managed within an IT governed framework and operating model which has been iteratively developed through numerous large scale and complex deployments.Blue Prism’s proven technology plays a key role in enabling organisations including; The Co-operative Banking Group, Shop Direct, RWE npower, Fidelity Investments, the NHS and O2 to rapidly respond to business change through agile back office operations and is powering the next major transformation in the outsourcing industry through the adoption of Blue Prisms digital labour. | Seed / Jan 01, 2004 | ||
| See all 10 investments → | |||
Co-Investors
About Mercia Asset Management
Mercia Asset Management invest across four distinct asset classes of venture, private equity and debt, referred to as our ‘Complete Capital Solution.Mercia Asset Management ision is to be the first choice for investors, investees and employees and, by aspiring to be the first choice, we believe that Mercia will deliver superior returns for business owners, shareholders and fund investors alike.
Mercia Asset Management Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Aaron Lawson-Clark
Investment Director
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Ashwin Kumaraswamy
Investment Director
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Brijesh Roy
Investment Manager
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Clive Downward
Investment Director
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Graham Davies
Investment Director
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FAQ
What does Julian Viggars invest in?
Julian Viggars invests primarily in iOS, Apps and Water startups, most often at Seed and Venture - Series Unknown stage. Most of the 10 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Julian Viggars?
Public channels for Julian Viggars include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Julian Viggars last invest?
The most recent investment recorded for Julian Viggars closed in Apr 2024. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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