Jamie True
Angel Investor
London, United Kingdom
Jamie True is a seed investor in London focused on E-Commerce and Video. Jamie is the CEO and driving force behind LifeWorks. Combining energy and positivity, he is deeply passionate about technology and how it can be used to create positive change in our world today.With a proven track record of growing technology companies from the ground up, Jamie set up his first business at the age of 17 which merged with itslargest competitor in June 1997. He co-founded and invented Interclubnet PLC, creating an online trading platform that most major football clubs worldwide used to buy and sell players akin to a Bloomberg terminal "X-tranet". In August 2000 the company floated on AIM with a market capitalisation of £30 million. Turnover in Year 1 totaled £8.1Million.In January 2004, Jamie launched a 9 patented service called ONSPEED which became the largest Internet accelerator in Europe. The group subsequently floated under a holding company called Z Group PLC in June 2005 for £25 million on AIM.In Jan 2010, Jamie started Grapple mobile, a patented mobile application platform. Grapple won the most Innovative Mobile Agency of 2012 and 2013 and was successfully acquired by Monitse PLC (MONI) AIM for up to £39million in Sep 2013.Jamie founded WorkAngel in 2013, the powerbrand that drives employee engagement, retention and satisfaction for some of the largest companies in the World. WorkAngel merged with Ceridian LifeWorks in 2016 with Jamie serving as the CEO of LifeWorks.
- Total investments:
- 3
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Jamie True invests in
Stages Jamie True invests in
Countries Jamie True invests in
Round sizes
Contacts
| Type | Contact | Validation |
|---|---|---|
| Work email | ||
| Personal email | ||
| Work phone | ||
| Personal phone | ||
| Socials |
Round size
- Seed
- $685k–$3M
Investment Focus
Industry
- E-Commerce 2 (67%)
- Video 1 (33%)
- Retail 1 (33%)
- Internet 1 (33%)
- Shopping 1 (33%)
Stage
- Seed 2 (67%)
- Angel 1 (33%)
Country
- United Kingdom 2 (67%)
- Canada 1 (33%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Salesfloor is a mobile platform designed for store associates to connect with customers-beyond the store. We provide store associates with clienteling tools to engage customers, including innovative features that allow:- Online customers to shop live with store associates via online Storefronts™. - Live chat with a local, in-store associate -Shoppable Instagram posts - Associate marketing tools. An award winning platform with over 25,000 associates from leading retailers in Apparel, Beauty, Jewellery and Baby/Toys, Salesfloor is modernizing the role of store associates to drive results and differentiate the customer experience. | $3M / Seed / Feb 02, 2016 | ||
| Smartzer makes videos interactive and shoppable, seamlessly connecting video content with e-commerce platforms. Smartzer's clients include Dior, Adidas, Sephora, Volkswagen, Jimmy Choo and Bulgari. | $401.8K / Angel / Oct 13, 2014 | ||
| Reach7 is a Twitter & Instagram engagement platform used by global brands and agencies. Start targeting your social audience and reach your audience in any market with social translations. The Reach7 Platform enables advanced audience targeting and audience segmentation across any market. Our social campaigns bring the power of big socialdata directly to your fingertips. Our unique Reach7 Ranking let's you know who's most relevant to your campaign and when they should be engaged with. Professional Features: - FREE Social Campaigns: Add keywords, hashtags and competitors accounts to find the most relevant people to start segmenting audiences. - Advanced People Search: Filter your results by location, influencers and search across millions of biographies to quickly find the people most relevant to your campaign. - Full Online Footprint: View full contact details including all their online profiles. This means you can discover someone on Twitter and export their Linkedin, Facebook, Klout score and even work details. - Twitter Leads & Lists: Bringing quality results on a daily basis means you now have a full list of potential customers or followers that are engaged with your brand. By adding them to a list you can filter their content and activity to stay engaged longer and convert leads. - Instagram Content Discovery: Quickly becoming the most popular social network - Instagram support allows you to find the best content by adding keywords. Reach7 Instagram monitoring will find the best content and deliver it to you daily. - Social Translations: Languages is at the core of our platform allowing anyone to connect a localised social account and immediately start building a new audience in a foreign market with no teams on the ground. Founded in London in 2014, Reach7 is quickly growing into the go to platform for marketing professionals. Our unique technology is allowing businesses to expand their social reach into any market. | $685.4K / Seed / Jul 07, 2014 |
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FAQ
What does Jamie True invest in?
Jamie True invests primarily in E-Commerce, Video and Retail startups, most often at Seed and Angel stage. Most of the 3 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What round sizes does Jamie True invest in?
Jamie True typically joins rounds of $685k–$3M at Seed. These are whole funding-round sizes, not Jamie True's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds Jamie True took part in.
How do I contact Jamie True?
Public channels for Jamie True include LinkedIn and X (Twitter). For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Jamie True last invest?
The most recent investment recorded for Jamie True closed in Feb 2016. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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