Jaime Schmidt
Partner @ Color Capital
Portland, United States
Jaime Schmidt is an entrepreneur and the founder of Schmidt’s Naturals, a brand of natural personal care products that she started in her kitchen in Portland, Oregon in 2010. Jaime is known for modernizing natural personal care products, including the customer-favorite deodorant, and bringing them to the mainstream market. Under her leadership,Schmidt’s grew into a household name lining the shelves of retailers including Target, Costco, Whole Foods, Walmart and CVS across 30 countries. In 2017, Schmidt’s partnered with CPG giant Unilever, with Jaime continuing as the brand’s founder.Today, Jaime is focusing her efforts on helping emerging entrepreneurs pursue their own dreams. In June 2019, Jaime launched Supermaker, an editorial-driven platform that celebrates diverse, independent brands and creators, and hosts conversations that empower progressive values in the workplace. Jaime is also the co-founder of Color, an investment portfolio that supports diverse and underrepresented founders, and co-owner of local entrepreneurial collective Portland Made. She is regularly profiled in prominent press including Inc., Entrepreneur, Forbes and Fast Company. Jaime is an inaugural member of the Inc. Founders Project and has also been recognized as 100 Most Intriguing Entrepreneurs (Goldman Sachs, 2017 & 2018), Women of Influence (Portland Business Journal, 2018) and Executive of the Year (Portland Business Journal, 2017).
- Total investments:
- 12
- Last investment:
- Lead investor:
- 25%
Last updated:
For AI agents: llms.txt
Industries Jaime Schmidt invests in
Stages Jaime Schmidt invests in
Countries Jaime Schmidt invests in
Contacts
| Type | Contact | Validation |
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| Personal email | ||
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Investment Focus
Industry
- Wellness 4 (33%)
- E-Commerce 3 (25%)
- Cosmetics 2 (17%)
- Health Care 2 (17%)
- Consumer Goods 2 (17%)
Stage
- Seed 5 (42%)
- Pre-Seed 2 (17%)
- Series A 2 (17%)
- Venture - Series Unknown 2 (17%)
- Private Equity 1 (8%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| AG1 (Athletic Greens) is a global health company with a mission to empower people to take ownership of their health through a focus on nutrition. The company's flagship product, AG1, is a research-backed daily health supplement that combines a high-quality multivitamin, probiotic, and more into a single scoop. AG1 is NSF Certified for Sport,one of the most rigorous independent quality and safety certification programs in the supplement industry, and a standard sought by many professional athletes, coaches, and trainers. Founded in 2010, AG1 has operations spanning North America, Europe, and Asia Pacific. | $115M / Venture - Series Unknown / Jan 25, 2022 | ||
| Kinter empowers leading organizations to supplement their workforce with AI Accountants that execute the accounting close. Trusted by global leaders including Amazon, Mastercard, and UPS, Kinter is backed by a16z, Bain Capital Ventures, Y Combinator and dozens of career operators and founders. Learn more at kinter.ai | $5M / Seed / Feb 02, 2021 | ||
| Hero Cosmetics is creating solutions for those times they have a pimple emergency. Their broader vision is to create products that can be their hero when their skin is in a pinch. | Private Equity / Jan 11, 2021 | ||
| Ceremonia is a new modern haircare brand rooted in Latin heritage. It celebrates the richness of Latinx culture, serving the next-gen. Ceremonia brand will be launched this fall. | $1M / Pre-Seed / Oct 30, 2020 | ||
| A Kids Book About is a publishing company that has a collection of books for children. The company was founded in 2019 and based in Portland, Oregon. | Seed / Jun 24, 2020 | ||
| Salt and Straw is an ice cream company that produces and offers ice cream made by hand w/ local ingredients. The company was launched in 2011 by cousins Kim and Tyler Malek. | Venture - Series Unknown / Dec 12, 2019 | ||
| Supermaker celebrates diverse, independent brands & modern workplace thinking. Making it in today’s society can be impossible when the odds are stacked against you, and Supermaker recognizes the need to level the playing field for emerging business leaders and members of the creative community with insightful editorial content, helpful advicearticles, and flagship events.If you’re on a mission to make a name for yourself, to better your own business or workplace, or to contribute to a more responsible and equitable society—you’re a Supermaker. And you’re in the right place.We believe in the power of Supermaker to drive change, and provide an alternative to otherwise homogenous business media that is not representative of the breadth of our society's diversity. Learn more about how you can get involved as a community member or contributor, and in the meantime, enjoy our content—created by Supermakers, for Supermakers! | Seed / Jun 18, 2019 | ||
| Wild Friends is an innovative, clean label food brand, specializing in non-GMO nut and seed butters and nut butter based breakfast items, including our first-to-market Nut Butter Oats. We’re on a mission to Make Food Friendly by recreating favorite foods with better nutrition and taste, while honoring the planet, our partners, and our employees. | $3.5M / Seed / Nov 20, 2018 | ||
| The Sill offers ceramic planters potted with houseplants. It was created with a simple ambition, to inspire people to bring more of the outdoors in.Their mission is to make the experience of discovering the perfect potted plants as wonderful as the plants themselves. The Sill is the source that bridges the gap between plants and people - offeringproducts and services that fit with your personal style, your lifestyle, and your budget. | $5M / Series A / Aug 16, 2018 | ||
| Schmidts Naturals is a cosmetics company that offers vegan deodorant, vegan, cruelty-free products, and customer service. Schmidt’s Naturals, a personal care company, was acquired by Unilever in 2017. Founded by Jaime Schmidt, and headquartered in Portland, Oregon. | Pre-Seed / Jan 01, 2010 | ||
| See all 12 investments → | |||
Co-Investors
About Color Capital
Color Capital is an early-stage consumer fund participating primarily in early and seed-stage financing of consumer-facing companies. It specializes in the fields of financial services, venture capital, and private equity. It was founded in 2018 and headquartered in Portland, Oregon.
Color Capital Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Chris Cantino
Co-Founder
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Jaime Schmidt
Partner
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FAQ
What does Jaime Schmidt invest in?
Jaime Schmidt invests primarily in Wellness, E-Commerce and Cosmetics startups, most often at Seed and Pre-Seed stage. Most of the 12 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Jaime Schmidt?
Public channels for Jaime Schmidt include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Jaime Schmidt last invest?
The most recent investment recorded for Jaime Schmidt closed in Jan 2022. Shizune tracks 12 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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