IDF Capital SA
VC Fund
Johannesburg, South Africa
IDF Capital SA is a VC fund in Johannesburg focused on E-Commerce and Mobile Apps. IDF Capital is an associate of Identity Partners, an investments holding company established and owned by black women. IDF Capital was established on 01 March 2008, to exploit the opportunity of profitably investing in the entrepreneurial SME landscape by providing appropriate financial and non-financial products and support to unlock value of theSME sector.IDF Capital aspires to be more than just another African business. It is our goal to become catalysts of economic growth across Africa by supporting people on their entrepreneurial journey. Our bespoke service offering gives entrepreneurs the boost they need to grow operationally, and become financially independent through leveraging our experience and knowledge of the African market. We are driven to provide continued sustainability of African businesses through capital and intelligent support. We believe in the power of small businesses to facilitate trade and create jobs.
- Total investments:
- 7
- Last investment:
- Lead investor:
- 43%
Last updated:
For AI agents: llms.txt
Industries IDF Capital SA invests in
Stages IDF Capital SA invests in
Countries IDF Capital SA invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Seed
- $81k–$1.3M
Investment Focus
Industry
- E-Commerce 2 (29%)
- Mobile Apps 2 (29%)
- Retail 1 (14%)
- FinTech 1 (14%)
- Internet 1 (14%)
Stage
- Seed 4 (57%)
- Series A 1 (14%)
- Funding Round 1 (14%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Polo Leteka
Founder and Chairman
|
Founder and Chairman | Total investments: 6 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| cARscan is an Augmented Reality app with an embedded visual recognition AI to track the visual condition of every motor vehicle during its life-stage. | $1.1M / Feb 07, 2022 | ||
| cARscan is an Augmented Reality app with an embedded visual recognition AI to track the visual condition of every motor vehicle during its life-stage. | $1.3M / Seed / Feb 07, 2022 | ||
| Mortgage Market is a fintech startup that has created an online marketplace for home loans. Users are able to access a home loan easily via its online platform. | $687.3K / Series A / Feb 12, 2021 | ||
| cARscan is an Augmented Reality app with an embedded visual recognition AI to track the visual condition of every motor vehicle during its life-stage. | Seed / Oct 13, 2020 | ||
| On demand transport service that makes it easier and safer to transport household goods and furniture through the use of its mobile apps and api | Seed / Dec 04, 2019 | ||
| PITCH MomSays connects moms together by interest and location so they get the products they need. Moms are overwhelmed with the sheer volume of products out there. Therefore, moms find it easier to get what they need through recommendations. Our platform allows brands to market and sell to moms through recommendations of other moms. This is a $2trillion industry in the U.S.A alone and we currently have 40,000 users per month with 100,000 visitors a month. We work with an average of 5 brands a month and we are post-revenue.PROBLEM|OPPORTUNITY Current Challenge: Moms are overwhelmed with the sheer volume of products available to them so they rely on trusted recommendations to buy their products. The companies, on the other hand, spend a lot of time and effort trying to capture the attention of the busy mom.SOLUTION|PRODUCT A platform that connects moms to their products through storytelling. Our unique way of selling speaks from a viewpoint of moms for moms without having to advertise. Therefore, the content the moms choose to read will seamlessly provide matching products so they can buy it on the platform.BUSINESS MODEL The moms around the world access the marketplace for free and the brands pay to market and sell to their desired audience (based on location and interests). Brands select campaigns to market their products to boost recommendations and pay a monthly fee to manage their inventory.COMPETITORS and DIFFERENTIATION Competitors include other mom networks like smilemom.com, content providers like babble.com as well as generic event apps. Our differentiation is we market through storytelling written by moms and connect brands through campaigns and events all in one.TECHNOLOGY and SCALABILITY The technology is the web platform that connects with moms around the world with a smartphone. This enables us to provide user-centric content desired by the audience based on their interests and location. This also allows multiple campaigns and localized sales to be run concurrently for the desired location. The site currently has a reach in 6 countries and can reach out worldwide to tap a market that is worth $1 trillion.EXECUTION PLAN|GO TO MARKET STRATEGY We are currently live and operating post-revenue and our strategy is to make this a platform available to any brand that needs to sell to moms around the world based on interest and location. We want to build a community-driven marketplace for moms that leverages the existing readers and allow vendors to manage their own inventory of products and target their desired audience by interest and location. Our platform would ultimately combine the power of moms' reviews with e-commerce that will facilitate the type of products and services that moms get to buy based on recommendations. | $80.6K / Seed / Jan 01, 2018 | ||
| Online home services platform that connects homeowners with trusted service professionals. SweepSouth aims to modernize home services and to be the African pioneers in bringing technology to the industry. With over seven thousand service provider and thousands of satisfied customers being served monthly across 4 countries, company is barely scratchthe surface when it comes to the addressable market. The mission is to create happy homes by providing dignified, flexible work at decent pay to their service providers. | Seed / May 06, 2015 |
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FAQ
What does IDF Capital SA invest in?
IDF Capital SA invests primarily in E-Commerce, Mobile Apps and Retail startups, most often at Seed and Series A stage. Most of the 7 investments tracked by Shizune back companies in South Africa. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is IDF Capital SA's check size?
IDF Capital SA typically joins rounds of $81k–$1.3M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds IDF Capital SA participates in.
How do I contact IDF Capital SA?
Public channels for IDF Capital SA include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at IDF Capital SA?
The team at IDF Capital SA includes Polo Leteka (Founder and Chairman). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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