I’M IN
VC Fund
Gauteng, South Africa
I’M IN is a pre-investment readiness program that believes in making a sustainable impact on the entrepreneurial ecosystem. It helps tech startups access seed investment and achieve business sustainability by providing an effective eco-system which offers business and technical support. I’M IN is an IDF Capital initiative that gives start-upentrepreneurs an opportunity to present their innovative ideas to a group of high-net-worth investors. Entrepreneurs with an exceptional business concept, who have an early stage market-viable product or service, are invited to apply to participate in the program.
- Total investments:
- 8
- Last investment:
- Lead investor:
- 13%
Last updated:
For AI agents: llms.txt
Industries I’M IN invests in
Stages I’M IN invests in
Countries I’M IN invests in
Round sizes
Round size
- Seed
- $40k–$120k
Investment Focus
Industry
- Mobile Apps 2 (25%)
- Information Technology 2 (25%)
- Apps 1 (13%)
- Big Data 1 (13%)
- Consumer 1 (13%)
Stage
- Seed 4 (50%)
- Pre-Seed 4 (50%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| 3DIMO provides solutions to monitor the health and pattern of animal movements to detect abnormalities. | $120K / Seed / Jul 19, 2021 | ||
| Jobox is a student recruitment platform, built to connect employers, students and graduate career offices. Our focus is to improve graduate employability by ensuring all students have the skills they need to enter, stay in, and progress in the world of work.Jobox’s ecosystem provides employers with access to the best diverse & youthfultalent, students with more employment opportunities and universities with data-driven insights aimed at driving graduate employability forward. | $188.2K / Pre-Seed / Mar 10, 2020 | ||
| On demand transport service that makes it easier and safer to transport household goods and furniture through the use of its mobile apps and api | Seed / Dec 04, 2019 | ||
| Brandbook is the shopping app that provides rewards for uploading purchase receipts. | Pre-Seed / Jan 01, 2019 | ||
| Lightbulb Education is an e-learning company that provides innovative and result-orientated teaching and training services on mechanism. | $40K / Seed / Nov 30, 2018 | ||
| PITCH MomSays connects moms together by interest and location so they get the products they need. Moms are overwhelmed with the sheer volume of products out there. Therefore, moms find it easier to get what they need through recommendations. Our platform allows brands to market and sell to moms through recommendations of other moms. This is a $2trillion industry in the U.S.A alone and we currently have 40,000 users per month with 100,000 visitors a month. We work with an average of 5 brands a month and we are post-revenue.PROBLEM|OPPORTUNITY Current Challenge: Moms are overwhelmed with the sheer volume of products available to them so they rely on trusted recommendations to buy their products. The companies, on the other hand, spend a lot of time and effort trying to capture the attention of the busy mom.SOLUTION|PRODUCT A platform that connects moms to their products through storytelling. Our unique way of selling speaks from a viewpoint of moms for moms without having to advertise. Therefore, the content the moms choose to read will seamlessly provide matching products so they can buy it on the platform.BUSINESS MODEL The moms around the world access the marketplace for free and the brands pay to market and sell to their desired audience (based on location and interests). Brands select campaigns to market their products to boost recommendations and pay a monthly fee to manage their inventory.COMPETITORS and DIFFERENTIATION Competitors include other mom networks like smilemom.com, content providers like babble.com as well as generic event apps. Our differentiation is we market through storytelling written by moms and connect brands through campaigns and events all in one.TECHNOLOGY and SCALABILITY The technology is the web platform that connects with moms around the world with a smartphone. This enables us to provide user-centric content desired by the audience based on their interests and location. This also allows multiple campaigns and localized sales to be run concurrently for the desired location. The site currently has a reach in 6 countries and can reach out worldwide to tap a market that is worth $1 trillion.EXECUTION PLAN|GO TO MARKET STRATEGY We are currently live and operating post-revenue and our strategy is to make this a platform available to any brand that needs to sell to moms around the world based on interest and location. We want to build a community-driven marketplace for moms that leverages the existing readers and allow vendors to manage their own inventory of products and target their desired audience by interest and location. Our platform would ultimately combine the power of moms' reviews with e-commerce that will facilitate the type of products and services that moms get to buy based on recommendations. | $80.6K / Seed / Jan 01, 2018 | ||
| Loyal1 is a consumer service company that offers a shopper app to digitize existing loyalty, rewards cards, and merchant apps. | Pre-Seed / Jan 01, 2016 | ||
| IntelliCred is a technology company that offers cloud products for businesses who primarily engage with their customers on the web. The company develops trust seal transforming static logos for users to secure trust seals in order to prevent logo abuse. Additionally, IntelliCred enables businesses to control, monitor, protect, and reducecybercrimes such as phishing, spam, and emulation. The company’s core product, IntelliVMS, helps companies protect their logos on the web against logo abuse through monitor-authorized and unauthorized usage with intelligent scheduled and adhoc reporting. Key features of this product include live customizer, cloud application, logo control, secure portal, instant removal, report generation, and increased security. | Pre-Seed / Jan 01, 2015 |
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FAQ
What does I’M IN invest in?
I’M IN invests primarily in Mobile Apps, Information Technology and Apps startups, most often at Seed and Pre-Seed stage. Most of the 8 investments tracked by Shizune back companies in South Africa. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is I’M IN's check size?
I’M IN typically joins rounds of $40k–$120k at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds I’M IN participates in.
When did I’M IN last invest?
The most recent investment recorded for I’M IN closed in Jul 2021. Shizune tracks 8 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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