Heini Zachariassen
Founder & Chief Executive Officer @ Vivino
San Francisco, United States
Heini Zachariassen is a seed investor at Vivino in San Francisco focused on Software and Artificial Intelligence. Heini is Vivino’s Founder and Chief Executive Officer. Credited with bringing a technology revolution to the wine industry, Heini founded Vivino because he was frustrated by not knowing which wine to buy. It’s been his passion project ever since. During his tenure, Vivino has grown into a community of 46 million users, raised $72 million infunding, and rolled out a worldwide wine marketplace. Before starting Vivino, Heini co-founded several startups, including global internet and mobile security company BullGuard. Heini leads the team from Vivino’s European headquarters in Copenhagen, Denmark. Heini and Vivino’s story is featured in an independent documentary, “Disrupting Wine, The Life of an Entrepreneur.” Heini also hosts the YouTube series Raw Startup, which offers candid advice for entrepreneurs and startups.
- Total investments:
- 10
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Heini Zachariassen invests in
Stages Heini Zachariassen invests in
Countries Heini Zachariassen invests in
Round sizes
Round size
- Seed
- $2M–$14M
- Series A
- $10M–$17M
Investment Focus
Industry
- Software 3 (30%)
- Artificial Intelligence 2 (20%)
- Apps 1 (10%)
- Gaming 1 (10%)
- Mobile 1 (10%)
Stage
- Seed 7 (70%)
- Series A 2 (20%)
- Pre-Seed 1 (10%)
Country
- Denmark 5 (50%)
- Poland 1 (10%)
- Germany 1 (10%)
- Iceland 1 (10%)
- United States 1 (10%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Lace
|
Lace is a revenue intelligence software designed for call centers in the trades. It uncovers over 40% of unbooked calls, generating millions in additional revenue while empowering agents (CSRs) to book more calls - all with no extra marketing or hiring costs. | $14M / Seed / Apr 21, 2025 | |
Finematter
|
Using technology to help exceptional jewellery designers scale sustainably | $2.7M / Seed / Sep 26, 2023 | |
Uniify
|
Uniify assists financial institutions in quickly, easily, and securely onboarding new customers. The objective is to manage all essential sources of financial data in a single, integrated system that assures compliance while accessing data and onboarding consumers. | $3.3M / Seed / Feb 06, 2023 | |
Ahead App
|
Master your emotions in 5 minutes a day.Ahead is a personalized pocket coach that provides bite-sized, science-driven tools to boost emotional intelligence.Think of it as a pocket cheerleader towards a better, more fulfilling, clearer-minded way of life.Most of us continuously set goals for our life - for our career, our relationships, ourhealth. Yet, it’s damn hard to turn those goals into reality! We know - we’ve been there ourselves. That’s why we know there’s a way to make it work. And that’s what aHead is all about!Get early access: ahead-app.com | Seed / Nov 04, 2022 | |
Tiimo
|
Tiimo is a daily planner designed with neurodiversity in mind. Highly visual and versatile, our app supports people with ADHD and Autism and everyone who struggles to stay on task. Developed from principles of accessibility and inclusion, Tiimo gives people of all neurotypes the flexibility to plan their own way, with intuitive customization andunique visuals that simplify time management and build focus. | $2.9M / Seed / Sep 28, 2022 | |
Smitten
|
Smitten is the future of online dating, where people actually have fun being single. | $10M / Series A / Sep 15, 2022 | |
Packfleet
|
On a mission to empower independent businesses across the UK to offer the best deliveries on Earth | $10.5M / Seed / Apr 06, 2022 | |
Alokai
|
Vue Storefront, an API-focused and Front-End for eCommerce, can be connected with any 3rd party services while taking care that everything runs at peak performance. Vue Storefront is developed in two lines: as the open-source standalone code library based on Vue.js and as the cloud-native frontend as a service (FEaaS) dedicated to enterprises. | $17.4M / Series A / Oct 13, 2021 | |
Clutch
|
Clutch is on a mission to build the future of sports with an AI-powered camera infrastructure that automates content creation and coaching. | Pre-Seed / Sep 27, 2021 | |
Gamerpay
|
Gamerpay is a marketplace that offers a safe way to trade and own gaming skins and assets. GamerPay is free to use for sellers and costs only 5% for buyers. | $2M / Seed / Sep 21, 2021 |
Co-Investors
About Vivino
Vivino empowers people everywhere to enjoy wine to the fullest. Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino’s unique wine shopping experience uses community data to suggest personalized wine recommendations, make wine discovery, and purchase fun, accessible, andeffortless for wine drinkers of every level of expertise. The Vivino app is available for download on Android and Apple devices. The company was founded in 2010 and is headquartered in San Francisco, California.
Vivino Contacts
| Name | Phone | Socials | |
|---|---|---|---|
|
Heini Zachariassen
Founder & Chief Executive Officer
|
|||
Annie Jalota
CRM Regional Manager, EMEA & APAC
|
|||
Benoit Vialle
Chief Growth Officer
|
|||
Birkir Barkarson
CTO
|
|||
Courtney Quattrini
Global Communications
|
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FAQ
What does Heini Zachariassen invest in?
Heini Zachariassen invests primarily in Software, Artificial Intelligence and Apps startups, most often at Seed and Series A stage. Most of the 10 investments tracked by Shizune back companies in Denmark. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Heini Zachariassen's check size?
Heini Zachariassen typically joins rounds of $2M–$14M at Seed and $10M–$17M at Series A. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Heini Zachariassen participates in.
When did Heini Zachariassen last invest?
The most recent investment recorded for Heini Zachariassen closed in Apr 2025. Shizune tracks 10 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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