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Hans Otterling, General Partner at Northzone

Hans Otterling

General Partner @ Northzone

London, United Kingdom

Hans Otterling is a Series A investor at Northzone in London focused on E-Commerce and Retail. Hans Otterling is based out of Stockholm, Stockholms Lan and is the General Partner of Northzone. Hans previously worked at Swedish Chamber of Commerce for the UK as a Member of the Council. Hans Otterling attended the University of Massachusetts Amherst.

Total investments:
22
Last investment:
Lead investor:
45%

Last updated:

Industries Hans Otterling invests in

E-CommerceRetailFashionShoppingSoftware

Stages Hans Otterling invests in

Series ASeries BSeedVenture - Series UnknownSeries C

Countries Hans Otterling invests in

SwedenGermanyFinlandUnited Arab Emirates

Round sizes

Seed $2.4M–$5MSeries A $8M–$15MSeries B $3.7M–$25M

Contacts

TypeContactValidation
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Personal email
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Round size

Seed
$2.4M–$5M
Series A
$8M–$15M
Series B
$3.7M–$25M

Investment Focus

Industry

  • E-Commerce 6 (27%)
  • Retail 3 (14%)
  • Fashion 2 (9%)
  • Shopping 2 (9%)
  • Software 2 (9%)
See all 33 industries →

Stage

  • Series A 4 (18%)
  • Series B 4 (18%)
  • Seed 3 (14%)
  • Venture - Series Unknown 3 (14%)
  • Series C 2 (9%)
See all 8 stages →

Country

  • Sweden 7 (32%)
  • Germany 2 (9%)
  • Finland 1 (5%)
  • United Arab Emirates 1 (5%)

Investments

CompanyDescriptionRoundLinks
Klarna is an eCommerce payment solutions platform for merchants and shoppers.The platform gives customers the freedom to choose how and when to pay. They also offer direct payments, pay after delivery options, and installment plans. Klarna is a regulated bank known for its “buy now, pay later” model that offers shoppers interest-free financing onretail purchases over a period of installments.Klarna was founded in 2005 in Stockholm, Sweden by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. $1B / Venture - Series Unknown / Mar 01, 2021
Klarna is an eCommerce payment solutions platform for merchants and shoppers.The platform gives customers the freedom to choose how and when to pay. They also offer direct payments, pay after delivery options, and installment plans. Klarna is a regulated bank known for its “buy now, pay later” model that offers shoppers interest-free financing onretail purchases over a period of installments.Klarna was founded in 2005 in Stockholm, Sweden by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. $650M / Private Equity / Sep 15, 2020
HappyOrNot is a Finnish company that specializes in instant customer and employee satisfaction analytics.HappyOrNot is the company responsible for creating the globally-recognizable ‘Smiley’ feedback system. With over 25,000 physical ‘Smiley Terminals’ in airports, office spaces, and retail outlets around the world, the company generates employeeand customer feedback data on an unprecedented scale.Servicing more than 4,000 clients in 117 countries, HappyOrNot presents and packages customer and employee feedback data (visualized as a four point scale from ‘smile’ to ‘frown’) so that organizations can tweak specific aspects of their service in accordance with what customers and staff actually want. Founded in 2009 and with first terminals installed in 2010, the company, which employs 80 people, has recorded about a billion responses to date.Headquartered in Tampere, Finland, with offices in US, UK, Germany, France, Netherlands, Singapore and a global reseller network in over 100 countries, HappyOrNot is already being utilized by thousands of clients in every continent: from Microsoft to McDonald's; London Heathrow Airport to LinkedIn; British National Health Service (NHS) to IKEA. $25M / Series B / Sep 19, 2019
Kitab Sawti is an Arabic audio entertainment service offering audiobooks and podcasts through mobile apps. $6M / Private Equity / May 03, 2019
Klarna is an eCommerce payment solutions platform for merchants and shoppers.The platform gives customers the freedom to choose how and when to pay. They also offer direct payments, pay after delivery options, and installment plans. Klarna is a regulated bank known for its “buy now, pay later” model that offers shoppers interest-free financing onretail purchases over a period of installments.Klarna was founded in 2005 in Stockholm, Sweden by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. $93M / Private Equity / Apr 08, 2019
Kitab Sawti is an Arabic audio entertainment service offering audiobooks and podcasts through mobile apps. $1.1M / Venture - Series Unknown / Sep 04, 2018
Fishbrain is a mobile app, commerce platform, and social network for people who love fishing. This free-to-use app provides tools, insights, support, and fishing gear to fully enjoy fishing. It also has an interactive map that helps anglers find new fishing spots and see what other people are catching, with what bait, and specifically where. $13.5M / Series B / Mar 07, 2018
HappyOrNot is a Finnish company that specializes in instant customer and employee satisfaction analytics.HappyOrNot is the company responsible for creating the globally-recognizable ‘Smiley’ feedback system. With over 25,000 physical ‘Smiley Terminals’ in airports, office spaces, and retail outlets around the world, the company generates employeeand customer feedback data on an unprecedented scale.Servicing more than 4,000 clients in 117 countries, HappyOrNot presents and packages customer and employee feedback data (visualized as a four point scale from ‘smile’ to ‘frown’) so that organizations can tweak specific aspects of their service in accordance with what customers and staff actually want. Founded in 2009 and with first terminals installed in 2010, the company, which employs 80 people, has recorded about a billion responses to date.Headquartered in Tampere, Finland, with offices in US, UK, Germany, France, Netherlands, Singapore and a global reseller network in over 100 countries, HappyOrNot is already being utilized by thousands of clients in every continent: from Microsoft to McDonald's; London Heathrow Airport to LinkedIn; British National Health Service (NHS) to IKEA. $14.5M / Series A / Oct 12, 2017
Lesara is the leading global agile retail pioneer for amazing fashion merchandise at best prices.The company has offices in China and Germany and since its launch in 2013 expanded into 24 markets in 7 languages across Europe, grew its assortment to more than 100.000 SKUs and the the team to over 300 employees.Lesara is operating a completelyvertically integrated supply chain and needs only 2 weeks from idea over design, production to product go-live for its collections.The company was awarded as fastest growing tech-company in Europe in 2016. $39.6M / Series C / Sep 13, 2017
Fishbrain is a mobile app, commerce platform, and social network for people who love fishing. This free-to-use app provides tools, insights, support, and fishing gear to fully enjoy fishing. It also has an interactive map that helps anglers find new fishing spots and see what other people are catching, with what bait, and specifically where. $3.7M / Series B / Apr 13, 2017
See all 22 investments →

Co-Investors

Northzone

About Northzone

VC Fund · London, United Kingdom

Northzone is a multi-stage venture capital fund that seeks to invest in the healthcare, semiconductors, software, hardware, artificial intelligence, blockchain, and gaming industries.

Northzone Contacts

NameEmailPhoneSocials
Bjorn Stray
Bjorn Stray Partner
Justin Cooke
Justin Cooke Advisor
Michiel Kotting
Michiel Kotting General Partner
Deepka Rana
Deepka Rana Investment Manager

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FAQ

What does Hans Otterling invest in?

Hans Otterling invests primarily in E-Commerce, Retail and Fashion startups, most often at Series A and Series B stage. Most of the 22 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

What round sizes does Hans Otterling invest in?

Hans Otterling typically joins rounds of $2.4M–$5M at Seed, $8M–$15M at Series A and $3.7M–$25M at Series B. These are whole funding-round sizes, not Hans Otterling's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds Hans Otterling took part in.

How do I contact Hans Otterling?

Public channels for Hans Otterling include LinkedIn and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

When did Hans Otterling last invest?

The most recent investment recorded for Hans Otterling closed in Mar 2021. Shizune tracks 22 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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