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Hans Otterling, General Partner at Northzone

Hans Otterling

General Partner @ Northzone

London, United Kingdom

Hans Otterling is a seed investor at Northzone in London focused on E-Commerce and Retail. Hans Otterling joined Northzone in 2006. His primary areas of focus are e-commerce, fintech, internet security, enterprise software and related SaaS models. His portfolio includes Tobii, Klarna, HappyOrNot, Footway, Fishbrain,and Outfittery. Hans holds an MBA from Stockholm School of Economics and University of Massachusetts (Fulbright scholar).Hans Otterling is an enthusiastic participant in all discussions about the secrets of successful serial entrepreneurship. Having started, grown, and sold several market leading companies, he has learnt a thing or two along the way.He revolutionised the field of Investor Relations, through founding Waymaker, an early internet-based information distribution company. Where listed Swedish companies had previously employed the services of taxis in order to get their financial reports to the media, Waymaker built a completely new network.

Total investments:
20
Last investment:
Lead investor:
45%

Last updated:

Industries Hans Otterling invests in

E-CommerceRetailFashionShoppingApps

Stages Hans Otterling invests in

SeedSeries ASeries BSeries CFunding Round

Countries Hans Otterling invests in

SwedenGermanyUnited Arab Emirates

Round sizes

Seed $2.4M–$5MSeries A $5.3M–$10MSeries B $3.7M–$18M

Round size

Seed
$2.4M–$5M
Series A
$5.3M–$10M
Series B
$3.7M–$18M

Investment Focus

Industry

  • E-Commerce 6 (30%)
  • Retail 3 (15%)
  • Fashion 2 (10%)
  • Shopping 2 (10%)
  • Apps 1 (5%)
See all 29 industries →

Stage

  • Seed 3 (15%)
  • Series A 3 (15%)
  • Series B 3 (15%)
  • Series C 2 (10%)
  • Funding Round 2 (10%)
See all 9 stages →

Country

  • Sweden 7 (35%)
  • Germany 2 (10%)
  • United Arab Emirates 1 (5%)

Investments

CompanyDescriptionRoundLinks
Klarna Klarna
Klarna is an eCommerce payment solutions platform for merchants and shoppers.The platform gives customers the freedom to choose how and when to pay. They also offer direct payments, pay after delivery options, and installment plans. Klarna is a regulated bank known for its “buy now, pay later” model that offers shoppers interest-free financing onretail purchases over a period of installments.Klarna was founded in 2005 in Stockholm, Sweden by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. $1B / Venture - Series Unknown / Mar 01, 2021
Klarna Klarna
Klarna is an eCommerce payment solutions platform for merchants and shoppers.The platform gives customers the freedom to choose how and when to pay. They also offer direct payments, pay after delivery options, and installment plans. Klarna is a regulated bank known for its “buy now, pay later” model that offers shoppers interest-free financing onretail purchases over a period of installments.Klarna was founded in 2005 in Stockholm, Sweden by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. $650M / Private Equity / Sep 15, 2020
Kitab Sawti Kitab Sawti
Kitab Sawti is an Arabic audio entertainment service offering audiobooks and podcasts through mobile apps. $6M / Private Equity / May 03, 2019
Klarna Klarna
Klarna is an eCommerce payment solutions platform for merchants and shoppers.The platform gives customers the freedom to choose how and when to pay. They also offer direct payments, pay after delivery options, and installment plans. Klarna is a regulated bank known for its “buy now, pay later” model that offers shoppers interest-free financing onretail purchases over a period of installments.Klarna was founded in 2005 in Stockholm, Sweden by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. $93M / Private Equity / Apr 08, 2019
Kitab Sawti Kitab Sawti
Kitab Sawti is an Arabic audio entertainment service offering audiobooks and podcasts through mobile apps. $916K / Sep 04, 2018
Fishbrain Fishbrain
Fishbrain is a mobile app, commerce platform, and social network for people who love fishing. This free-to-use app provides tools, insights, support, and fishing gear to fully enjoy fishing. It also has an interactive map that helps anglers find new fishing spots and see what other people are catching, with what bait, and specifically where. $13.5M / Series B / Mar 07, 2018
Lesara Lesara
Lesara is the leading global agile retail pioneer for amazing fashion merchandise at best prices.The company has offices in China and Germany and since its launch in 2013 expanded into 24 markets in 7 languages across Europe, grew its assortment to more than 100.000 SKUs and the the team to over 300 employees.Lesara is operating a completelyvertically integrated supply chain and needs only 2 weeks from idea over design, production to product go-live for its collections.The company was awarded as fastest growing tech-company in Europe in 2016. $35.3M / Series C / Sep 13, 2017
Fishbrain Fishbrain
Fishbrain is a mobile app, commerce platform, and social network for people who love fishing. This free-to-use app provides tools, insights, support, and fishing gear to fully enjoy fishing. It also has an interactive map that helps anglers find new fishing spots and see what other people are catching, with what bait, and specifically where. $3.7M / Series B / Apr 13, 2017
Outfittery Outfittery
Outfittery provides an online personal shopping service for men. OUTFITTERY’s mission is to take the pain out of shopping for men – as an online version of the “personal shopping”.Their personal style experts put together two or three outfits for each of their customers based on their preferences and personality from a range of top brands. Eachcustomer is served and advised personally after a first online contact and an (optional) phone call. They keep the range of clothes constantly up to date by looking for the most interesting men´s fashion brands and the best items of popular designers worldwide.Their service is free and the individually selected items are sent to their customers free of charge. Customers only pay for the pieces that they want to keep in their wardrobe and feel comfortable in. OUTFITTERY today is the pioneer and market leader in curated shopping for men in Europe, shipping to eight countries (Germany, Austria, Switzerland, Netherlands, Belgium, Luxemburg, Sweden and Denmark). $22M / Series E / Aug 15, 2016
Velory Velory
Velory builds a platform that connects digital brands with small and medium-sized businesses. It is powered by machine learning that provides digital solutions and a distribution partner. They identify the most relevant solutions for businesses and make sure that they work seamlessly together. $10M / Series A / Jul 11, 2016
See all 20 investments →

Co-Investors

Northzone

About Northzone

VC Fund · London, United Kingdom

Northzone is a multi-stage venture capital fund that seeks to invest in the healthcare, semiconductors, software, hardware, artificial intelligence, blockchain, and gaming industries.

Northzone Contacts

NameEmailPhoneSocials
Justin Cooke
Justin Cooke Advisor
Michiel Kotting
Michiel Kotting General Partner
Bjorn Stray
Bjorn Stray Partner
Deepka Rana
Deepka Rana Investment Manager

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FAQ

What does Hans Otterling invest in?

Hans Otterling invests primarily in E-Commerce, Retail and Fashion startups, most often at Seed and Series A stage. Most of the 20 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

What is Hans Otterling's check size?

Hans Otterling typically joins rounds of $2.4M–$5M at Seed, $5.3M–$10M at Series A and $3.7M–$18M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Hans Otterling participates in.

When did Hans Otterling last invest?

The most recent investment recorded for Hans Otterling closed in Mar 2021. Shizune tracks 20 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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