# Hans Otterling

> Hans Otterling is a seed investor at Northzone (London) backing E-Commerce and Retail. See 20 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Northzone](https://shizune.co/investors/profile/northzone-ventures)
- Location: London, United Kingdom
- Total investments: 20
- Last investment: Mar 2021
- Lead investor: 45%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/hansotterling/

Hans Otterling is a seed investor at Northzone in London focused on E-Commerce and Retail. Hans Otterling joined Northzone in 2006. His primary areas of focus are e-commerce, fintech, internet security, enterprise software and related SaaS models. His portfolio includes Tobii, Klarna, HappyOrNot, Footway, Fishbrain,and Outfittery. Hans holds an MBA from Stockholm School of Economics and University of Massachusetts (Fulbright scholar).Hans Otterling is an enthusiastic participant in all discussions about the secrets of successful serial entrepreneurship. Having started, grown, and sold several market leading companies, he has learnt a thing or two along the way.He revolutionised the field of Investor Relations, through founding Waymaker, an early internet-based information distribution company. Where listed Swedish companies had previously employed the services of taxis in order to get their financial reports to the media, Waymaker built a completely new network.

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $2.4M–$5M |
| Series A | $5.3M–$10M |
| Series B | $3.7M–$18M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| E-Commerce | 6 | 30% |
| Retail | 3 | 15% |
| Fashion | 2 | 10% |
| Shopping | 2 | 10% |
| Apps | 1 | 5% |

29 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 3 | 15% |
| Series A | 3 | 15% |
| Series B | 3 | 15% |
| Series C | 2 | 10% |
| Funding Round | 2 | 10% |

9 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Sweden | 7 | 35% |
| Germany | 2 | 10% |
| United Arab Emirates | 1 | 5% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Klarna | Klarna is an eCommerce payment solutions platform for merchants and shoppers.The platform gives customers the freedom to choose how and when to pay. They also offer direct payments, pay after delivery options, and installment plans. Klarna is a regulated bank known for its “buy now, pay later” model that offers shoppers interest-free financing onretail purchases over a period of installments.Klarna was founded in 2005 in Stockholm, Sweden by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. | $1B | Venture - Series Unknown | Mar 01, 2021 |  |
| Klarna | Klarna is an eCommerce payment solutions platform for merchants and shoppers.The platform gives customers the freedom to choose how and when to pay. They also offer direct payments, pay after delivery options, and installment plans. Klarna is a regulated bank known for its “buy now, pay later” model that offers shoppers interest-free financing onretail purchases over a period of installments.Klarna was founded in 2005 in Stockholm, Sweden by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. | $650M | Private Equity | Sep 15, 2020 |  |
| Kitab Sawti | Kitab Sawti is an Arabic audio entertainment service offering audiobooks and podcasts through mobile apps. | $6M | Private Equity | May 03, 2019 |  |
| Klarna | Klarna is an eCommerce payment solutions platform for merchants and shoppers.The platform gives customers the freedom to choose how and when to pay. They also offer direct payments, pay after delivery options, and installment plans. Klarna is a regulated bank known for its “buy now, pay later” model that offers shoppers interest-free financing onretail purchases over a period of installments.Klarna was founded in 2005 in Stockholm, Sweden by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson. | $93M | Private Equity | Apr 08, 2019 |  |
| Kitab Sawti | Kitab Sawti is an Arabic audio entertainment service offering audiobooks and podcasts through mobile apps. | $916K |  | Sep 04, 2018 |  |
| Fishbrain | Fishbrain is a mobile app, commerce platform, and social network for people who love fishing. This free-to-use app provides tools, insights, support, and fishing gear to fully enjoy fishing. It also has an interactive map that helps anglers find new fishing spots and see what other people are catching, with what bait, and specifically where. | $13.5M | Series B | Mar 07, 2018 |  |
| Lesara | Lesara is the leading global agile retail pioneer for amazing fashion merchandise at best prices.The company has offices in China and Germany and since its launch in 2013 expanded into 24 markets in 7 languages across Europe, grew its assortment to more than 100.000 SKUs and the the team to over 300 employees.Lesara is operating a completelyvertically integrated supply chain and needs only 2 weeks from idea over design, production to product go-live for its collections.The company was awarded as fastest growing tech-company in Europe in 2016. | $35.3M | Series C | Sep 13, 2017 |  |
| Fishbrain | Fishbrain is a mobile app, commerce platform, and social network for people who love fishing. This free-to-use app provides tools, insights, support, and fishing gear to fully enjoy fishing. It also has an interactive map that helps anglers find new fishing spots and see what other people are catching, with what bait, and specifically where. | $3.7M | Series B | Apr 13, 2017 |  |
| Outfittery | Outfittery provides an online personal shopping service for men. OUTFITTERY’s mission is to take the pain out of shopping for men – as an online version of the “personal shopping”.Their personal style experts put together two or three outfits for each of their customers based on their preferences and personality from a range of top brands. Eachcustomer is served and advised personally after a first online contact and an (optional) phone call. They keep the range of clothes constantly up to date by looking for the most interesting men´s fashion brands and the best items of popular designers worldwide.Their service is free and the individually selected items are sent to their customers free of charge. Customers only pay for the pieces that they want to keep in their wardrobe and feel comfortable in. OUTFITTERY today is the pioneer and market leader in curated shopping for men in Europe, shipping to eight countries (Germany, Austria, Switzerland, Netherlands, Belgium, Luxemburg, Sweden and Denmark). | $22M | Series E | Aug 15, 2016 |  |
| Velory | Velory builds a platform that connects digital brands with small and medium-sized businesses. It is powered by machine learning that provides digital solutions and a distribution partner. They identify the most relevant solutions for businesses and make sure that they work seamlessly together. | $10M | Series A | Jul 11, 2016 |  |

10 of 20 investments shown.

## Co-investors
- [Industrifonden](https://shizune.co/investors/profile/industrifonden) — VC Fund, 5 deals together
- [GP Bullhound](https://shizune.co/investors/profile/gp-bullhound) — VC Fund, 3 deals together
- [Mangrove Capital Partners](https://shizune.co/investors/profile/mangrove-capital-partners) — VC Fund, 3 deals together
- [Sequoia Capital](https://shizune.co/investors/profile/sequoia-capital) — VC Fund, 3 deals together
- [Active Venture Partners](https://shizune.co/investors/profile/active-venture-partners) — VC Fund, 2 deals together
- [Bonnier Capital](https://shizune.co/investors/profile/bonnier-ventures) — VC Fund, 2 deals together

## About Northzone

VC Fund · London, United Kingdom

Northzone is a multi-stage venture capital fund that seeks to invest in the healthcare, semiconductors, software, hardware, artificial intelligence, blockchain, and gaming industries.

5 contacts available at Northzone.

| Name | Title | Profile |
| --- | --- | --- |
| Justin Cooke | Advisor | https://shizune.co/investors/profile/justin-cooke |
| Michiel Kotting | General Partner | https://shizune.co/investors/profile/michiel-kotting |
| Bjorn Stray | Partner | https://shizune.co/investors/profile/bjrn-stray |
| Christopher Steinau | Principal | https://shizune.co/investors/profile/christopher-steinau |
| Deepka Rana | Investment Manager | https://shizune.co/investors/profile/deepka-rana |

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## FAQ

### What does Hans Otterling invest in?

Hans Otterling invests primarily in E-Commerce, Retail and Fashion startups, most often at Seed and Series A stage. Most of the 20 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Hans Otterling's check size?

Hans Otterling typically joins rounds of $2.4M–$5M at Seed, $5.3M–$10M at Series A and $3.7M–$18M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Hans Otterling participates in.

### When did Hans Otterling last invest?

The most recent investment recorded for Hans Otterling closed in Mar 2021. Shizune tracks 20 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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