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Han-Kyun Kim, Founder & CEO at Costory

Han-Kyun Kim

Founder & CEO @ Costory

Han-Kyun Kim is a seed investor at Costory focused on SNS and Beauty. Han-kyun Kim, former CEO of Costory, founded the popular K-Beauty company in 2012. Having begun with the initial capital of just $2000, Costory went on to achieve $200 million in annual revenue within just 7 years. Costory began with the flagship organic brand “PAPA RECIPE” that Kim developed for his young daughter, who suffered from severely dryand sensitive skin. Since then, Costory shot into popularity in the K-Beauty market with $170 million in annual revenue in China alone. Kim, a first-generation beauty blogger and Korea’s first male beauty influencer, began his career in the beauty industry as the brand manager at Amore Pacific. He also appeared in various TV programs and built his presence on social media as a beauty specialist. Currently, Costory owns brands such as PAPA RECIPE, INGA, and MUSTUS and exports its products to over 30 countries, including China, Vietnam, France, and Italy. With the recent launch of ‘BIEUP,’ a health supplements brand, Costory is actively expanding its reach to diverse areas.

Total investments:
2
Last investment:
Lead investor:
0%

Last updated:

Industries Han-Kyun Kim invests in

SNSBeautySoftwareWellnessPersonal Health

Stages Han-Kyun Kim invests in

Seed

Countries Han-Kyun Kim invests in

South Korea

Contacts

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Investment Focus

Industry

  • SNS 1 (50%)
  • Beauty 1 (50%)
  • Software 1 (50%)
  • Wellness 1 (50%)
  • Personal Health 1 (50%)
See all 6 industries →

Investments

CompanyDescriptionRoundLinks
Neul'er Neul'er
Neul'er is a beauty company that offers skincare products. Seed / Apr 26, 2021
Awake Corporation Awake Corporation
Awake Corporation is a creator tech startup. Seed / Jan 04, 2021

Co-Investors

Costory

About Costory

VC Fund · Yeoksamdong, South Korea

Costory is a global beauty brand group.

Costory Contacts

NameEmailPhoneSocials
Han-Kyun Kim
Han-Kyun Kim Founder & CEO

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FAQ

What does Han-Kyun Kim invest in?

Han-Kyun Kim invests primarily in SNS, Beauty and Software startups, most often at Seed stage. Most of the 2 investments tracked by Shizune back companies in South Korea. The Investment Focus section breaks down every industry, stage and country in the portfolio.

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When did Han-Kyun Kim last invest?

The most recent investment recorded for Han-Kyun Kim closed in Apr 2021. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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