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Fred Ursell, Investment Director at Pembroke VCT

Fred Ursell

Investment Director @ Pembroke VCT

Fred Ursell is an Investment Director at Pembroke VCT.

Total investments:
14
Last investment:
Lead investor:
50%

Last updated:

Industries Fred Ursell invests in

Information TechnologySoftwareE-CommerceArtificial IntelligenceApps

Stages Fred Ursell invests in

SeedSeries AVenture - Series UnknownSeries BFunding Round

Countries Fred Ursell invests in

United Kingdom

Contacts

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Work email
Personal email
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Investment Focus

Industry

  • Information Technology 5 (36%)
  • Software 2 (14%)
  • E-Commerce 2 (14%)
  • Artificial Intelligence 2 (14%)
  • Apps 1 (7%)
See all 32 industries →

Stage

  • Seed 4 (29%)
  • Series A 3 (21%)
  • Venture - Series Unknown 3 (21%)
  • Series B 1 (7%)
  • Funding Round 1 (7%)
See all 6 stages →

Investments

CompanyDescriptionRoundLinks
Ryft is a payment platform designed to bring marketplaces and digital platforms to scale within Web 3.0. They simplify complex, multi-sided payments for marketplaces and P2P platforms by providing a plug-and-play end-to-end solution. The platform is providing automated next-day payouts for marketplace businesses and their merchants for a singleflat fee per transaction. $26.8M / Series B / Sep 17, 2026
Serve First provides customer feedback surveys and staff engagement platforms. $6.7M / Venture - Series Unknown / Apr 08, 2026
Infinitely Secure, Infinitely Simpler. Cybaverse was founded to create the perfect blend of a Managed Security Service Provider (MSSP) and a Cyber Security Consultancy in one. We deliver innovative technological solutions, to offer professionalism and excellence in cyber security services, 365 days a year. $6.7M / Series A / Oct 15, 2025
Ryft is a payment platform designed to bring marketplaces and digital platforms to scale within Web 3.0. They simplify complex, multi-sided payments for marketplaces and P2P platforms by providing a plug-and-play end-to-end solution. The platform is providing automated next-day payouts for marketplace businesses and their merchants for a singleflat fee per transaction. Series A / Oct 14, 2025
PEAK:AIO delivers software-defined storage for AI, enabling fast, scalable data infrastructure and optimized GPU utilization. $6.7M / Seed / Oct 02, 2025
Serve First provides customer feedback surveys and staff engagement platforms. $5.4M / Jun 25, 2025
Mindset AI is a technology company using AI and automation to help human-capital businesses scale. It provides learners and users with a branded, fully configurable, and simple-to-use platform for your workshops, micro-learning, online content, surveys, psychometric tests, 360s, communities, client reporting, engagement tracking, and otheractivities. End users can access a truly connected customer experience via mobile, web, tablets, and even wearables via a single platform. The company allows users to log in on a daily basis and observe their patterns and reflections in order to encourage positive behavioral change and inform business decisions. $5.7M / Seed / Apr 14, 2025
Butlr is the fastest growing ordering platform for bars, pubs and music venues. One app across all venues removing queues. $7.3M / Series A / Apr 08, 2025
Ryft is a payment platform designed to bring marketplaces and digital platforms to scale within Web 3.0. They simplify complex, multi-sided payments for marketplaces and P2P platforms by providing a plug-and-play end-to-end solution. The platform is providing automated next-day payouts for marketplace businesses and their merchants for a singleflat fee per transaction. $7.3M / Series A / Apr 08, 2025
The road to a mortgage can be rocky for brokers and clients alike, but with Smartr365, it’s just a few clicks away. Smartr365 develops cutting-edge and innovative technology in a fast-paced, agile team, helping brokers spend more time delivering advice and less time filling in forms. Smartr365 is transforming the industry from the ground up –getting a mortgage has never been easier. $6.2M / Venture - Series Unknown / Dec 19, 2024
See all 14 investments →

Co-Investors

Pembroke VCT

About Pembroke VCT

VC Fund · London, United Kingdom

Pembroke VCT PLC is a venture capital trust specializing in investments in any stage of business development. Their focus is on companies in the health and fitness, hospitality, apparel, and accessories, and media and technology sectors.

Pembroke VCT Contacts

NameEmailPhoneSocials
Amjid Zaman
Amjid Zaman Chief Operating Officer
Andrew Wolfson
Andrew Wolfson Managing Director & Chief Executive Officer
Chris S Lewis
Chris S Lewis CFO & COO
David Till
David Till Non-Executive Director
Fred Ursell
Fred Ursell Investment Director

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FAQ

What does Fred Ursell invest in?

Fred Ursell invests primarily in Information Technology, Software and E-Commerce startups, most often at Seed and Series A stage. Most of the 14 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

How do I contact Fred Ursell?

Public channels for Fred Ursell include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

When did Fred Ursell last invest?

The most recent investment recorded for Fred Ursell closed in Sep 2026. Shizune tracks 14 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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