Fred Ursell
Investment Director @ Pembroke VCT
Fred Ursell is an Investment Director at Pembroke VCT.
- Total investments:
- 13
- Last investment:
- Lead investor:
- 54%
Last updated:
For AI agents: llms.txt
Industries Fred Ursell invests in
Stages Fred Ursell invests in
Countries Fred Ursell invests in
Investment Focus
Industry
- Information Technology 5 (38%)
- Software 2 (15%)
- E-Commerce 2 (15%)
- Artificial Intelligence 2 (15%)
- Apps 1 (8%)
Stage
- Seed 4 (31%)
- Series A 3 (23%)
- Venture - Series Unknown 3 (23%)
- Funding Round 1 (8%)
- Private Equity 1 (8%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Serve First
|
Serve First provides customer feedback surveys and staff engagement platforms. | $6.7M / Venture - Series Unknown / Apr 08, 2026 | |
Cybaverse
|
Infinitely Secure, Infinitely Simpler. Cybaverse was founded to create the perfect blend of a Managed Security Service Provider (MSSP) and a Cyber Security Consultancy in one. We deliver innovative technological solutions, to offer professionalism and excellence in cyber security services, 365 days a year. | $6.7M / Series A / Oct 15, 2025 | |
Ryft
|
Ryft is a payment platform designed to bring marketplaces and digital platforms to scale within Web 3.0. They simplify complex, multi-sided payments for marketplaces and P2P platforms by providing a plug-and-play end-to-end solution. The platform is providing automated next-day payouts for marketplace businesses and their merchants for a singleflat fee per transaction. | Series A / Oct 14, 2025 | |
PEAK:AIO
|
PEAK:AIO delivers software-defined storage for AI, enabling fast, scalable data infrastructure and optimized GPU utilization. | $6.7M / Seed / Oct 02, 2025 | |
|
Serve First
|
Serve First provides customer feedback surveys and staff engagement platforms. | $5.4M / Jun 25, 2025 | |
Mindset AI
|
Mindset AI is a technology company using AI and automation to help human-capital businesses scale. It provides learners and users with a branded, fully configurable, and simple-to-use platform for your workshops, micro-learning, online content, surveys, psychometric tests, 360s, communities, client reporting, engagement tracking, and otheractivities. End users can access a truly connected customer experience via mobile, web, tablets, and even wearables via a single platform. The company allows users to log in on a daily basis and observe their patterns and reflections in order to encourage positive behavioral change and inform business decisions. | $5.7M / Seed / Apr 14, 2025 | |
Ryft
|
Butlr is the fastest growing ordering platform for bars, pubs and music venues. One app across all venues removing queues. | $7.3M / Series A / Apr 08, 2025 | |
|
Ryft
|
Ryft is a payment platform designed to bring marketplaces and digital platforms to scale within Web 3.0. They simplify complex, multi-sided payments for marketplaces and P2P platforms by providing a plug-and-play end-to-end solution. The platform is providing automated next-day payouts for marketplace businesses and their merchants for a singleflat fee per transaction. | $7.3M / Series A / Apr 08, 2025 | |
Smartr365
|
The road to a mortgage can be rocky for brokers and clients alike, but with Smartr365, it’s just a few clicks away. Smartr365 develops cutting-edge and innovative technology in a fast-paced, agile team, helping brokers spend more time delivering advice and less time filling in forms. Smartr365 is transforming the industry from the ground up –getting a mortgage has never been easier. | $6.2M / Venture - Series Unknown / Dec 19, 2024 | |
Transreport
|
Transreport is a global leader in accessibility technology, pioneering the world’s first accessibility network - a secure digital platform that empowers people with access needs to communicate their requirements seamlessly, while enabling businesses to deliver truly inclusive services. Our solutions equip businesses to anticipate theircustomers' needs with greater clarity, enabling smarter decisions and impactful improvements. In this way, Transreport unlocks access to experiences for everyone, everywhere - championing inclusivity and empowering individuals to share their access needs with ease and confidence. With over 7 million assistance requests through our technology, we are proud to be at the forefront of inclusive innovation. Recognised by the King’s Award for Enterprise from His Majesty King Charles III - the UK’s highest business accolade - as well as the Apple Design Awards and numerous other industry honours for innovation, we are setting new benchmarks for impactful design by empowering businesses to be more inclusive and breaking down barriers for all. Want to learn more about how Transreport can support your business? Let’s connect! www.transreport.co.uk | $12.7M / Private Equity / Jan 23, 2024 | |
| See all 13 investments → | |||
Co-Investors
About Pembroke VCT
Pembroke VCT PLC is a venture capital trust specializing in investments in any stage of business development. Their focus is on companies in the health and fitness, hospitality, apparel, and accessories, and media and technology sectors.
Pembroke VCT Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Amjid Zaman
Chief Operating Officer
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Andrew Wolfson
Managing Director & Chief Executive Officer
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Chris S Lewis
CFO & COO
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David Till
Non-Executive Director
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Fred Ursell
Investment Director
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FAQ
What does Fred Ursell invest in?
Fred Ursell invests primarily in Information Technology, Software and E-Commerce startups, most often at Seed and Series A stage. Most of the 13 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.
When did Fred Ursell last invest?
The most recent investment recorded for Fred Ursell closed in Apr 2026. Shizune tracks 13 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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