Fitbit
VC Fund
San Francisco, United States
Fitbit is a VC fund in San Francisco focused on Health Care and Wellness. Fitbit inspires people to exercise more, eat better and live healthier lifestyles. The company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person's activities, such as calories burned, sleep quality, steps and distance.The Fitbit Tracker collects activity dataautomatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website where the wearer can see their data and track their progress toward personal goals. The website provides a motivational interface where users can share their progress, compare themselves against similar people and work toward virtual goals with their friends, family and co-workers. At the website, users can also manually log nutrition, weight and other health information in order to gain a complete picture of their health.Fitbit makes it easy to achieve a healthy lifestyle by automating the collection of health data and providing a motivating and entertaining user interface.
- Total investments:
- 3
- Last investment:
- Lead investor:
- 33%
Last updated:
For AI agents: llms.txt
Industries Fitbit invests in
Stages Fitbit invests in
Countries Fitbit invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Seed
- $1.7M–$4.5M
Investment Focus
Industry
- Health Care 2 (67%)
- Wellness 1 (33%)
- Wearables 1 (33%)
- Organic Food 1 (33%)
- Biotechnology 1 (33%)
Stage
- Seed 2 (67%)
- Series A 1 (33%)
Country
- United States 2 (67%)
- Slovenia 1 (33%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Alok Shankar
Country General Manager
|
Country General Manager | Total investments: 0 | Find email | |
Eric Friedman
Co-Founder & CTO
|
Co-Founder & CTO | Total investments: 0 | Find email | |
James Park
CEO and Co-Founder
|
CEO and Co-Founder | Total investments: 28 | Find email | |
Shelten Yuen
VP Research
|
VP Research | Total investments: 0 | Find email | |
Ajay Chopra
Investor
|
Investor | Total investments: 40 | Find email | |
| See all 8 team members → | ||||
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Juicy Marbles
|
Juicy marbles make thick juicy and marbled plant-based steaks. They are a food-tech company. They developed proprietary protein texturing technology that enables us to produce plant-based whole cuts. Our vision is to produce a variety of meat products and match animal-derived counterparts by taste, price and convenience. We want to acceleratetransition of meat industry into a more sustainable future - by 2030 we want to cut meat consumption in half. | $4.5M / Seed / Nov 01, 2021 | |
Sano
|
Sano is building a small, wearable sensor that can capture and transmit blood chemistry data continuously to virtually any device. The company will liberate this data to a third-party development and analytical platform called the API for the bloodstream. | $6M / Series A / Jan 04, 2018 | |
Florence Healthcare
|
Florence advances clinical research through software. The Florence Platform replaces paper investigator site files, trial master files and source binders with a shared platform. | $1.7M / Seed / Aug 02, 2016 |
Co-Investors
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FAQ
What does Fitbit invest in?
Fitbit invests primarily in Health Care, Wellness and Wearables startups, most often at Seed and Series A stage. Most of the 3 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Fitbit's check size?
Fitbit typically joins rounds of $1.7M–$4.5M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Fitbit participates in.
How do I contact Fitbit?
Public channels for Fitbit include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Fitbit?
The team at Fitbit includes Alok Shankar (Country General Manager), Eric Friedman (Co-Founder & CTO) and James Park (CEO and Co-Founder), among 8 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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