# Fitbit

> Fitbit is a VC fund in San Francisco backing Health Care and Wellness. See 3 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: San Francisco, United States
- Total investments: 3
- Last investment: Nov 2021
- Lead investor: 33%
- Last updated: Aug 2026
- LinkedIn: http://www.linkedin.com/company/fitbit
- X (Twitter): http://twitter.com/fitbit
- Website: http://www.fitbit.com
- Facebook: http://www.facebook.com/fitbit

Fitbit is a VC fund in San Francisco focused on Health Care and Wellness. Fitbit inspires people to exercise more, eat better and live healthier lifestyles. The company is developing an ultra-compact wireless wearable sensor, called the Fitbit Tracker, that automatically tracks data about a person's activities, such as calories burned, sleep quality, steps and distance.The Fitbit Tracker collects activity dataautomatically while it is worn by the user all day. The collected data is wirelessly uploaded to a website where the wearer can see their data and track their progress toward personal goals. The website provides a motivational interface where users can share their progress, compare themselves against similar people and work toward virtual goals with their friends, family and co-workers. At the website, users can also manually log nutrition, weight and other health information in order to gain a complete picture of their health.Fitbit makes it easy to achieve a healthy lifestyle by automating the collection of health data and providing a motivating and entertaining user interface.

## Contacts

5 contacts available for Fitbit. Shizune tracks 8 team members at Fitbit. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/fitbit?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.7M–$4.5M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Health Care | 2 | 67% |
| Wellness | 1 | 33% |
| Wearables | 1 | 33% |
| Organic Food | 1 | 33% |
| Biotechnology | 1 | 33% |

9 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 2 | 67% |
| Series A | 1 | 33% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 2 | 67% |
| Slovenia | 1 | 33% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Alok Shankar | Country General Manager | 0 | https://shizune.co/investors/profile/alok-shankar |
| Eric Friedman | Co-Founder & CTO | 0 | https://shizune.co/investors/profile/eric-friedman-2 |
| James Park | CEO and Co-Founder | 28 | https://shizune.co/investors/profile/james-park |
| Shelten Yuen | VP Research | 0 | https://shizune.co/investors/profile/shelten-yuen |
| Ajay Chopra | Investor | 40 | https://shizune.co/investors/profile/ajay-chopra |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Juicy Marbles | Juicy marbles make thick juicy and marbled plant-based steaks. They are a food-tech company. They developed proprietary protein texturing technology that enables us to produce plant-based whole cuts. Our vision is to produce a variety of meat products and match animal-derived counterparts by taste, price and convenience. We want to acceleratetransition of meat industry into a more sustainable future - by 2030 we want to cut meat consumption in half. | $4.5M | Seed | Nov 01, 2021 |  |
| Sano | Sano is building a small, wearable sensor that can capture and transmit blood chemistry data continuously to virtually any device. The company will liberate this data to a third-party development and analytical platform called the API for the bloodstream. | $6M | Series A | Jan 04, 2018 |  |
| Florence Healthcare | Florence advances clinical research through software. The Florence Platform replaces paper investigator site files, trial master files and source binders with a shared platform. | $1.7M | Seed | Aug 02, 2016 |  |

3 of 3 investments shown.

## Co-investors
- [AgFunder](https://shizune.co/investors/profile/agfunder) — VC Fund, 1 deal together
- [Bee Partners](https://shizune.co/investors/profile/bee-partners) — VC Fund, 1 deal together
- [Goodwater Capital](https://shizune.co/investors/profile/goodwater-capital) — VC Fund, 1 deal together
- [Nucleus Capital](https://shizune.co/investors/profile/k16-ventures) — VC Fund, 1 deal together
- [Nucleus Capital](https://shizune.co/investors/profile/nucleus-capital) — VC Fund, 1 deal together
- [Silicon Gardens](https://shizune.co/investors/profile/silicon-gardens) — VC Fund, 1 deal together

## Similar investors

### Similar industry
- [SOSV](https://shizune.co/investors/profile/sosv) — VC Fund
- [Animoca Brands](https://shizune.co/investors/profile/animoca-brands-corporation) — VC Fund
- [BITKRAFT Ventures](https://shizune.co/investors/profile/bitkraft-ventures) — VC Fund

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [Right Side Capital Management](https://shizune.co/investors/profile/right-side-capital-management) — VC Fund

### Similar country
- [Fil Rouge Capital (FRC)](https://shizune.co/investors/profile/fil-rouge-capital-frc) — VC Fund
- [LAUNCHub Ventures](https://shizune.co/investors/profile/launchub) — VC Fund
- [Silicon Gardens](https://shizune.co/investors/profile/silicon-gardens) — VC Fund

## Featured in investor lists
- [All Investors in Slovenia](https://shizune.co/investors/investors-slovenia)
- [All VC Funds in Slovenia](https://shizune.co/investors/vc-funds-slovenia)
- [Gaming Investors in Slovenia](https://shizune.co/investors/gaming-investors-slovenia)
- [Gaming VC Funds in Slovenia](https://shizune.co/investors/gaming-vc-funds-slovenia)

## FAQ

### What does Fitbit invest in?

Fitbit invests primarily in Health Care, Wellness and Wearables startups, most often at Seed and Series A stage. Most of the 3 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Fitbit's check size?

Fitbit typically joins rounds of $1.7M–$4.5M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Fitbit participates in.

### How do I contact Fitbit?

Public channels for Fitbit include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Fitbit?

The team at Fitbit includes Alok Shankar (Country General Manager), Eric Friedman (Co-Founder & CTO) and James Park (CEO and Co-Founder), among 8 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

# About Shizune
Shizune.co is an investor database. Core features:
- 48,091 startup investors (angels, VCs, accelerators, and others)
- Email, phone, LinkedIn (for intros), socials, and other contact data
- Updated daily from public funding news
- CSV and Excel export

The User can access the full database FOR FREE after signing up: shizune.co