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EquiTrust, VC Fund

EquiTrust

VC Fund

Des Moines, United States

EquiTrust is a VC fund in Des Moines focused on Sales and Retail. EquiTrust Life Insurance Co operates as an insurance company and it provides life insurance and fixed annuity services to its clients.

Total investments:
4
Last investment:
Lead investor:
25%

Last updated:

Industries EquiTrust invests in

SalesRetailEyewearWellnessMarketing

Stages EquiTrust invests in

SeedSeries ASeries B

Countries EquiTrust invests in

PhilippinesUnited StatesUnited Arab Emirates

Round sizes

Seed $100k–$1.1M

Contacts

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Round size

Seed
$100k–$1.1M

Investment Focus

Industry

  • Sales 1 (25%)
  • Retail 1 (25%)
  • Eyewear 1 (25%)
  • Wellness 1 (25%)
  • Marketing 1 (25%)
See all 10 industries →

Stage

  • Seed 2 (50%)
  • Series A 1 (25%)
  • Series B 1 (25%)

Country

  • Philippines 1 (25%)
  • United States 1 (25%)
  • United Arab Emirates 1 (25%)

Team

NameTitleInvestmentsLinksEmail
Eric Holoman President, Chief Executive Officer and Board Member
President, Chief Executive Officer and Board Member Total investments: 0 Find email
Ryan L. Smith
Ryan L. Smith Senior Vice President
Senior Vice President Total investments: 0 Find email

Investments

CompanyDescriptionRoundLinks
Humble Sustainability Humble Sustainability
Humble Sustainability provides products and accessories reuse and recycle services. $100K / Seed / May 20, 2024
Assured Allies Assured Allies
Prevent what you can. Prepare for what you can’t.That's the simple yet powerful philosophy that drives us. There are proven tools and techniques that are available - right now - to help millions age successfully and prevent what we used to think of as inevitable. But many people don't know about them, or how to apply them. That'sthe gap we're filling - so more of us can make active - even aggressive- efforts to keep aging from disrupting our lives. But we all don't age in the same way. So we use data to identify different "course calculations'' - predicting a particular individual's aging curve. We then apply insights derived from large datasets to make effective personalized recommendations for successful aging. That's the "Prevent what you can '' half of our mission. The second half - preparation for the unexpected - is why we offer our platform through America's Most innovative and trusted insurance companies. The combination of prevention and preparation benefits individuals, their families, and society.Because our mission touches science and behavior change, we are a cross-disciplinary team of experienced entrepreneurs, clinicians, with offices in Tel Aviv and Boston, and backed by leading venture capital firms and strategic investors. $42.5M / Series B / Mar 07, 2023
Eyewa Eyewa
Eyewa is the first dedicated online eyewear store for the Middle East. We have thousands of different eyeglasses, sunglasses, color contact lenses and prescription contact lenses for you to choose from. On Eyewa, you’ll find quintessentially cool brands like Ray-Ban and Emporio Armani, heritage brands like Burberry and Persol, high-fashion brandslike Fendi, Dolce & Gabbanaand Prada sporty brands like Nike and Lacoste and everything in between. Discover their brands portfolio with thousands of styles here. $7.5M / Series A / Apr 14, 2019
Eyewa Eyewa
Eyewa is the first dedicated online eyewear store for the Middle East. We have thousands of different eyeglasses, sunglasses, color contact lenses and prescription contact lenses for you to choose from. On Eyewa, you’ll find quintessentially cool brands like Ray-Ban and Emporio Armani, heritage brands like Burberry and Persol, high-fashion brandslike Fendi, Dolce & Gabbanaand Prada sporty brands like Nike and Lacoste and everything in between. Discover their brands portfolio with thousands of styles here. $1.1M / Seed / Jan 08, 2018

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FAQ

What does EquiTrust invest in?

EquiTrust invests primarily in Sales, Retail and Eyewear startups, most often at Seed and Series A stage. Most of the 4 investments tracked by Shizune back companies in Philippines. The Investment Focus section breaks down every industry, stage and country in the portfolio.

What is EquiTrust's check size?

EquiTrust typically joins rounds of $100k–$1.1M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds EquiTrust participates in.

How do I contact EquiTrust?

Public channels for EquiTrust include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

Who are the partners at EquiTrust?

The team at EquiTrust includes Eric Holoman (President, Chief Executive Officer and Board Member) and Ryan L. Smith (Senior Vice President). The Team section lists each member with their title, investment count and links.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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