# EquiTrust

> EquiTrust is a VC fund in Des Moines backing Wellness and Recycling. See 2 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Des Moines, United States
- Total investments: 2
- Last investment: May 2024
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/equitrust-life-insurance/about/
- Website: https://www.equitrust.com

EquiTrust is a VC fund in Des Moines focused on Wellness and Recycling. EquiTrust Life Insurance Co operates as an insurance company and it provides life insurance and fixed annuity services to its clients.

## Contacts

5 contacts available for EquiTrust. Shizune tracks 2 team members at EquiTrust. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/equitrust?utm_source=investor_profile

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Wellness | 1 | 50% |
| Recycling | 1 | 50% |
| Health Care | 1 | 50% |
| Sustainability | 1 | 50% |
| Waste Management | 1 | 50% |

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Seed | 1 | 50% |
| Series B | 1 | 50% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Philippines | 1 | 50% |
| United States | 1 | 50% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Eric Holoman | President, Chief Executive Officer and Board Member | 0 | https://shizune.co/investors/profile/eric-holoman |
| Ryan L. Smith | Senior Vice President | 0 | https://shizune.co/investors/profile/ryan-l-smith |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Humble Sustainability | Humble Sustainability provides products and accessories reuse and recycle services. | $100K | Seed | May 20, 2024 |  |
| Assured Allies | Prevent what you can. Prepare for what you can’t.That's the simple yet powerful philosophy that drives us. There are proven tools and techniques that are available - right now - to help millions age successfully and prevent what we used to think of as inevitable. But many people don't know about them, or how to apply them. That'sthe gap we're filling - so more of us can make active - even aggressive- efforts to keep aging from disrupting our lives. But we all don't age in the same way. So we use data to identify different "course calculations'' - predicting a particular individual's aging curve. We then apply insights derived from large datasets to make effective personalized recommendations for successful aging. That's the "Prevent what you can '' half of our mission. The second half - preparation for the unexpected - is why we offer our platform through America's Most innovative and trusted insurance companies. The combination of prevention and preparation benefits individuals, their families, and society.Because our mission touches science and behavior change, we are a cross-disciplinary team of experienced entrepreneurs, clinicians, with offices in Tel Aviv and Boston, and backed by leading venture capital firms and strategic investors. | $42.5M | Series B | Mar 07, 2023 |  |

2 of 2 investments shown.

## Co-investors
- [MS&AD Ventures](https://shizune.co/investors/profile/ms-ad-ventures) — VC Fund, 2 deals together
- [ADB Ventures](https://shizune.co/investors/profile/adb-ventures) — VC Fund, 1 deal together
- [Core Capital](https://shizune.co/investors/profile/core-capital-efe6) — VC Fund, 1 deal together
- [Core Innovation Capital](https://shizune.co/investors/profile/core-innovation-capital) — VC Fund, 1 deal together
- [Double River Investment](https://shizune.co/investors/profile/double-river-investment-0903) — VC Fund, 1 deal together
- [FinTLV Ventures](https://shizune.co/investors/profile/fintlv-ventures) — VC Fund, 1 deal together

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## FAQ

### What does EquiTrust invest in?

EquiTrust invests primarily in Wellness, Recycling and Health Care startups, most often at Seed and Series B stage. Most of the 2 investments tracked by Shizune back companies in Philippines. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### How do I contact EquiTrust?

Public channels for EquiTrust include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at EquiTrust?

The team at EquiTrust includes Eric Holoman (President, Chief Executive Officer and Board Member) and Ryan L. Smith (Senior Vice President). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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