Elie Wurtman
Partner & Founder @ PICO Venture Partners
Elie Wurtman is a seed investor at PICO Venture Partners focused on Software and SaaS. Elie Wurtman is co-founder and partner at PICO Venture Partners, an early stage venture capital fund headquartered in Jerusalem. His investments include Vroom (Nasdaq VRM), Spot.io (acquired by NetApp), Gloat, ChargeAfter, and AutoLeadStar. He brings two decades of experience as an entrepreneur, executive, and investor who has played an active rolein several high-profile startups.Prior to PICO, Wurtman was a general partner at Benchmark Capital from 2006 to 2012. Prior to Benchmark, he worked for 3 years with Jerusalem Venture Partners, where he led early-stage media technology and enterprise software investments. Wurtman has been an entrepreneur and company builder throughout his career. He launched his first company in 1993 and took 3 companies from founding to IPO. As co-founder and CEO of Deltathree, Jerusalem's first unicorn, Wurtman led the company to 60 points of presence globally with operations across 35 countries. His other notable startups include IronSource, where he was the company’s first external director and an active mentor to the founders. While being a co-founder and lead investor in Vroom, Wurtman also took an active role as Executive Chairman during the company’s inception. Wurtman is the founder of PICO Kids, a social enterprise focused on childhood education in Jerusalem. He also founded Bat Shlomo Vineyards, a boutique winery in northern Israel. Wurtman is an Aspen Institute Global Leadership Fellow and sits on the board of the Tower of David Museum. He received a Bachelor of Arts from Columbia University and the Jewish Theological Seminary in New York City.
- Total investments:
- 37
- Last investment:
- Lead investor:
- 43%
Last updated:
For AI agents: llms.txt
Industries Elie Wurtman invests in
Stages Elie Wurtman invests in
Countries Elie Wurtman invests in
Investment Focus
Industry
- Software 7 (19%)
- SaaS 4 (11%)
- Big Data 4 (11%)
- E-Commerce 4 (11%)
- Cyber Security 4 (11%)
Stage
- Seed 11 (30%)
- Series A 6 (16%)
- Series B 4 (11%)
- Pre-Seed 3 (8%)
- Series C 2 (5%)
Country
- Israel 10 (27%)
- United States 9 (24%)
- United Kingdom 1 (3%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Tastewise
|
Tastewise fuels product, sales, and marketing innovation by helping you predict how consumers cook, order, and eat. No guesswork, no outdated reports - Tastewise AI equips exceptional food and beverage brands with real-time insights. (Customers: Nestle, Coca-Cola, Campbell's, Dole, General Mills, and dozens more!)Product: Design productsthat delight your customers and meet their specific needs Marketing: Build marketing campaigns that speak to the right audiences Sales: Identify restaurants that need your products and supplies, and build first-mover advantage | $50M / Series B / Jun 10, 2025 | |
Sepio
|
Founded in 2016 by cybersecurity industry veterans, Sepio's HAC-1 is the first hardware access control platform that provides visibility, control, and mitigation to zero trust, insider threat, BYOD, IT, OT and IoT security programs. Sepio's hardware fingerprinting technology discovers all managed, unmanaged and hidden devices that areotherwise invisible to all other security tools. Sepio is a strategic partner of Munich Re, the world's largest reinsurance company, and Merlin Cyber, a leading cybersecurity federal solution provider. | $11M / Series B / Aug 13, 2024 | |
Pery
|
Pery is an innovative digital health startup on a mission to build a better, more comprehensive and accessible care model to improve the experience of care for children with ADHD and their families. Our aim is to provide accessible, evidence-based treatment to children and families, empowering parents and children to develop the knowledge andskills they need to thrive. Come be a part of a collaborative, multidisciplinary clinical care team committed to transforming mental health care for children with ADHD and their families. | $6M / Pre-Seed / Jun 02, 2022 | |
Niio
|
Niio - The world’s leading Digital Art Distribution Network: (SAAS Enabled Marketplace) A purpose built collaborative ecosystem/platform connecting all those involved with safeguarding, showcasing and monetising digital art:- The most significant catalog of premium video & media art available on demand - The broadest community ofleading international artists, curators and galleries - A premium, art and lifestyle brand, setting the standards for the medium - A comprehensive technology infrastructure, underpinned by a blockchain enabled commerce engine and a stack of professional software tools for supporting the entire lifecycle of a digitally created work - from storage and self-publishing, through rights-managed distribution and finally the playback of multi-format art on any type of displayWe believe digital art is giving way to a new visual culture which can inspire and connect people in today’s noisy digital world. We created Niio to become the go-to-platform for this medium and to become the standard for reaching people everywhere | $15M / Series A / Sep 21, 2021 | |
FUSE Autotech
|
Leveraging Technology To Future Proof The Dealership. FUSE delivers an intuitive, transparent, and fast way to buy a car. FUSE eliminates operational inefficiencies and provides a seamless transition from online shopping to the in-store purchase. It’s a one-of-a-kind customer experience only made possible with a system created from the ground upfor dealers by dealers.Deals get done faster with a lower cost to sell. Customers get the best, most competitive terms. Everyone wins | $10M / Series A / Aug 12, 2021 | |
Gloat
|
Gloat is the first-ever Internal Talent Marketplace, used by the world’s leading enterprises. Gloat enables enterprises to harness the hidden potential of talent throughout the organization by matching people's skills and aspirations to internal career opportunities that are right for them and provides mission-critical organizational agility,visibility, and insights. Gloat is deployed at some of the most respected brands in the world with global deployments in over 120 countries across Unilever, PepsiCo, Standard Chartered Bank, Schneider Electric, Nestlé, HSBC, Seagate and many more. | $57M / Series C / Jun 16, 2021 | |
Ravin AI
|
Ravin uses completely autonomous artificial intelligence to inspect vehicles using everyday mobile or stationary cameras, creating trust in car rental, sharing, sales and insurance. | $15M / Series A / Mar 16, 2021 | |
K Health
|
K Health is a data-driven digital primary care app that uses AI to deliver personalized primary care.The AI-powered health platform integrates data and creates a predictive model to enable its user to learn more about their personal wellbeing as well as help them better manage their health by comparing themselves to people with similarcharacteristics–gender, age, symptoms, medical history –through a free symptom tracker. K Health is backed by Mangrove, 14W, Comcast Ventures, Lerer Hippeau, Primary Ventures, Max Ventures, The Box Group, GGV Capital, Valor Equity Partners, Kaiser Permanente, LTS Ventures, Atreides Ventures, PICO Partners, Marcy Venture Partners, and other New York and Israeli seed investors.It was founded in 2016 by Adam Singolda, Allon Bloch, Israel Roth, and Ran Shaul and is based in New York, New York. | $132M / Series E / Jan 19, 2021 | |
|
FUSE Autotech
|
Leveraging Technology To Future Proof The Dealership. FUSE delivers an intuitive, transparent, and fast way to buy a car. FUSE eliminates operational inefficiencies and provides a seamless transition from online shopping to the in-store purchase. It’s a one-of-a-kind customer experience only made possible with a system created from the ground upfor dealers by dealers.Deals get done faster with a lower cost to sell. Customers get the best, most competitive terms. Everyone wins | $3.5M / Seed / Jan 01, 2021 | |
|
K Health
|
K Health is a data-driven digital primary care app that uses AI to deliver personalized primary care.The AI-powered health platform integrates data and creates a predictive model to enable its user to learn more about their personal wellbeing as well as help them better manage their health by comparing themselves to people with similarcharacteristics–gender, age, symptoms, medical history –through a free symptom tracker. K Health is backed by Mangrove, 14W, Comcast Ventures, Lerer Hippeau, Primary Ventures, Max Ventures, The Box Group, GGV Capital, Valor Equity Partners, Kaiser Permanente, LTS Ventures, Atreides Ventures, PICO Partners, Marcy Venture Partners, and other New York and Israeli seed investors.It was founded in 2016 by Adam Singolda, Allon Bloch, Israel Roth, and Ran Shaul and is based in New York, New York. | $42M / Series D / Nov 18, 2020 | |
| See all 37 investments → | |||
Co-Investors
About PICO Venture Partners
PICO Venture Partners is an early-stage VC firm that invests in apparels, automobiles, technology, and computer security companies.
PICO Venture Partners Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Claudia De Antoni
Operating Partner
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Elie Wurtman
Partner & Founder
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Gina LaVersa
Partner
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Sagiv Zelinger
VP of Finance and Operations
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Tal Tochner
Principal
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FAQ
What does Elie Wurtman invest in?
Elie Wurtman invests primarily in Software, SaaS and Big Data startups, most often at Seed and Series A stage. Most of the 37 investments tracked by Shizune back companies in Israel. The Investment Focus section breaks down every industry, stage and country in the portfolio.
When did Elie Wurtman last invest?
The most recent investment recorded for Elie Wurtman closed in Jun 2025. Shizune tracks 37 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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