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Charles Chang, Founder and President at Lyra Growth Partners

Charles Chang

Founder and President @ Lyra Growth Partners

Vancouver, Canada

Charles Chang is a funding round investor at Lyra Growth Partners in Vancouver focused on Food and Beverage and E-Commerce. Prior to starting Lyra Growth Partners in September 2015, (Charles’ own personal investment fund) Charles was the President and Founder of Vega, a company he started from scratch from his basement in 2004. Financed by his life savings, a second mortgage on his house and four credit cards, Charles built Vega to become an iconic lifestyle brand ofclean, plant-based nutritional products, sold in over 20,000 stores across North America. Honoring a triple bottom line approach to business, Vega and Charles have received many awards, including: Profit 100 Fastest Growing Companies, Best Workplaces, BIV 40 Under 40, Best Managed Companies and E&Y Entrepreneur of the Year. In August 2015, Charles led the sale of Vega to White Wave Foods for US$550 million cash. Charles is proud that corporate headquarters have remained in Vancouver and Vega’s employees continue to run the company.

Total investments:
13
Last investment:
Lead investor:
23%

Last updated:

Industries Charles Chang invests in

Food and BeverageE-CommerceFashionCosmeticsAutomotive

Stages Charles Chang invests in

Funding RoundSeedAngelPre-SeedSeries A

Countries Charles Chang invests in

CanadaUnited StatesAustralia

Round sizes

Seed $1M–$2.5M

Round size

Seed
$1M–$2.5M

Investment Focus

Industry

  • Food and Beverage 4 (31%)
  • E-Commerce 3 (23%)
  • Fashion 2 (15%)
  • Cosmetics 2 (15%)
  • Automotive 2 (15%)
See all 27 industries →

Stage

  • Funding Round 5 (38%)
  • Seed 3 (23%)
  • Angel 1 (8%)
  • Pre-Seed 1 (8%)
  • Series A 1 (8%)
See all 6 stages →

Country

  • Canada 5 (38%)
  • United States 4 (31%)
  • Australia 1 (8%)

Investments

CompanyDescriptionRoundLinks
Sobo Foods Sobo Foods
Sobo Foods is a plant based comfort food provider. $1M / Angel / May 08, 2023
Sobo Foods Sobo Foods
Sobo Foods is a plant based comfort food provider. $1M / Seed / May 08, 2023
Atolla Atolla
We're on a mission to change the mass skincare model. Using a patented process developed at MIT, we design a custom routine with complementary ingredients tailored to your skin needs. Then we give you the tools and guidance to support your skin health over time — so you can make the best decisions for your skin. $2.5M / Seed / Jul 22, 2020
Facetory Facetory
Facetory is a group of sheet mask junkies located in sunny California who came together to curate and run a monthly sheet mask subscription box called FaceTory. Like everyone else, they were first overwhelmed with the variety of Korean sheet masks available in the market when they all first started their sheet masking journeys. However, armed withthe passion about Korean skincare, they have come to love and appreciate the wonders of sheet masking.Their obsession led us to find so many great sheet masks available that were harder to access outside of Korea. Now they want to share and provide their favorites among the latest Korean masks in an affordable and easy way. Each month they work hard to bring you - whether you're a sheet mask junkie or sheet mask newbie - the must-have sheet masks delivered right to your doorstep. Jan 01, 2020
Puris Puris
Puris is a family-owned company that cultivates plant-based foods and ingredients from organic and non-GMO sources, providing a sustainable alternative to GMOs and animal proteins. It provides products that are pure vegan, gluten-free, dairy-free, allergen-free, and mystery-free. Its model is grounded in 30 years of non-GMO natural breeding andsustained by an alliance of domestic growers and partners.Puris is the exclusive producer of PURIS Pea protein, starches, fibers, and other non-GMO ingredients from soy, pulses, lentils, and corn.It was founded in 1985 in Oskaloosa, Iowa, and is headquartered in Minneapolis, Minnesota. Jan 01, 2020
Direct Tap Direct Tap
Direct Tap was established to provide a better logistical service to craft liquor manufacturers in British Columbia. They have experienced the logistical services offered in the province first hand, and they understand there is a need for a specialized company. Their team has extensive experience over the past few years working through thechallenges and limited options currently present in the marketplace. They aim to be much more than a logistics company. They truly care about the success of the brands we partner with and recognize that their success relies on maintaining strong customer relationships. Jan 01, 2020
Social Nature Social Nature
With Social Nature, people can try natural products for FREE in exchange for writing a product review on social media, #trynatural. $1.3M / Seed / Dec 13, 2019
Puris Puris
Puris is a family-owned company that cultivates plant-based foods and ingredients from organic and non-GMO sources, providing a sustainable alternative to GMOs and animal proteins. It provides products that are pure vegan, gluten-free, dairy-free, allergen-free, and mystery-free. Its model is grounded in 30 years of non-GMO natural breeding andsustained by an alliance of domestic growers and partners.Puris is the exclusive producer of PURIS Pea protein, starches, fibers, and other non-GMO ingredients from soy, pulses, lentils, and corn.It was founded in 1985 in Oskaloosa, Iowa, and is headquartered in Minneapolis, Minnesota. $75M / Aug 28, 2019
Bellroy Bellroy
Bellroy exists to slim your wallet. But just slim isn’t enough. We want our products to look elegant, be functional yet delightful to use. $8M / Series A / Apr 10, 2019
Rise Rise
Rise is a company that delivers tea beverages brewed in Montreal. Private Equity / Feb 25, 2019
See all 13 investments →

Co-Investors

Lyra Growth Partners

About Lyra Growth Partners

VC Fund · Vancouver, Canada

Lyra Growth Partners is a Vancouver based Investment Firm providing capital and brand-savvy coaching to help emerging consumer brands accelerate growth and maximize value. With Lyra, you receive the full package to help your business grow to the next level. We provide non–institutional capital that is free from unrealistic expectations. Ourcoaching focus is on creating and strengthening a brand’s relationship with their consumers. To ensure our mutual success, we also provide the necessary coaching for igniting both business and personal development.Lyra is looking for fast growing Companies with over $5 million sales. If you have an emerging consumer brand and you want to maximize value while nurturing a positive corporate culture, then we want to talk to you.

Lyra Growth Partners Contacts

NameEmailPhoneSocials
Brendan Brazier
Brendan Brazier Advisor and Investor
Charles Chang
Charles Chang Founder and President

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FAQ

What does Charles Chang invest in?

Charles Chang invests primarily in Food and Beverage, E-Commerce and Fashion startups, most often at Funding Round and Seed stage. Most of the 13 investments tracked by Shizune back companies in Canada. The Investment Focus section breaks down every industry, stage and country in the portfolio.

What is Charles Chang's check size?

Charles Chang typically joins rounds of $1M–$2.5M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Charles Chang participates in.

When did Charles Chang last invest?

The most recent investment recorded for Charles Chang closed in May 2023. Shizune tracks 13 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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