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Carl Palmstierna, Angel Investor

Carl Palmstierna

Angel Investor

Carl Palmstierna is a seed investor focused on SaaS and Internet. Executive chairman and General Manager of Valbay Swedish branch office. Previously Partner and CEO of ABG Sundal Collier (2002-2008) as head of the Swedish operation and co-head of the Corporate Finance Division. He was also a member of the Board of ABGSC. Before joining ABGSC, Palmstierna worked in the investment banking industry (1977- 1998) in London and New York. Most of the time (1986-1998) was spent at Goldman Sachs where he was selected Partner in 1992. In 1998 he moved back to Sweden and spent four years in private equity before joining ABGSC. Palmstierna holds a MSc from Stockholm School of Economics.

Total investments:
2
Last investment:
Lead investor:
0%

Last updated:

Industries Carl Palmstierna invests in

SaaSInternetSoftwareE-CommerceAdvertising

Stages Carl Palmstierna invests in

SeedVenture - Series Unknown

Countries Carl Palmstierna invests in

Sweden

Contacts

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Investment Focus

Industry

  • SaaS 1 (50%)
  • Internet 1 (50%)
  • Software 1 (50%)
  • E-Commerce 1 (50%)
  • Advertising 1 (50%)
See all 11 industries →

Stage

  • Seed 1 (50%)
  • Venture - Series Unknown 1 (50%)

Investments

CompanyDescriptionRoundLinks
Match2One is a marketing company that specializes in making programmatic advertising intuitive and automated. It offers a self-serving programmatic advertising platform that enables its users to create smart online advertising campaigns in minutes by setting the campaign goals, flight dates, budget, and other metrics. The company’s technology usesintelligent machine learning algorithms to put the right ads in front of the right users, at the right time, in the right environment so that performance advertisers and brands improves ROI and revenue. It also provides marketing data and analytics to its users.Match2One was founded by Mikael Kreuger, Ted Sahlström and Michael Dewhirst in 2015. $1.4M / Venture - Series Unknown / Jan 11, 2018
Now Interact is a software company with offices in London, Amsterdam, Palo Alto and the HQ in Stockholm. The mission is to create Predictive Intelligence applications that enhance existing online personalization- and engagement solutions. The company’s target audience is online-centric businesses and the software vendors that providepersonalization solutions to those businesses.The first application, Personalized contact options, is used to optimize sales and customer experience across online and offline channels. The application is used by customers in the Nordics, Holland, UK, Germany and the US.The vision is to become the Predictive Intelligence turbochip inside the leading online personalization- and engagement platforms. $1M / Seed / Jun 01, 2014

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Photography
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Digital Media
Big Data
Email
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Clean Energy
Non Profit
Social Impact
Energy
SaaS
Google
CleanTech
Consumer
Health Care
Enterprise Software
Local
Travel
Platforms
InsurTech
Mobile
Retail
Oil and Gas
Film
Payments
Marketplace
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Fitness
Machine Learning
Agriculture (AgTech)
Gaming
Social Network
B2B
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Wellness
Education
Sports
Legal
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Software
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Web3
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Wine and Spirits
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FAQ

What does Carl Palmstierna invest in?

Carl Palmstierna invests primarily in SaaS, Internet and Software startups, most often at Seed and Venture - Series Unknown stage. Most of the 2 investments tracked by Shizune back companies in Sweden. The Investment Focus section breaks down every industry, stage and country in the portfolio.

How do I contact Carl Palmstierna?

Public channels for Carl Palmstierna include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

When did Carl Palmstierna last invest?

The most recent investment recorded for Carl Palmstierna closed in Jan 2018. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Nov 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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