Brook Critchfield
Partner @ Plymouth Growth
Ann Arbor, United States
Brook Critchfield is a Series A investor at Plymouth Growth in Ann Arbor focused on SaaS and AgTech. Brook joined Plymouth Growth Partners as a Partner in 2017 where he is involved in all aspects of the firm’s investing activities.Prior to Plymouth, Brook spent more than 10 years as a core member of BAML Capital Access Funds Management in Chicago, a specialty asset management firm focused on lower middle market private equity. Brook was heavilyinvolved in all of the group’s activities, including sourcing and reviewing investment opportunities, designing and implementing investment structures, and interacting with current and prospective clients. In 2016, the firm was acquired by HarbourVest Partners, a Boston-based global private markets investments manager with more than $40 billion under management.Previously, Brook was an Analyst with JPMorgan Chase & Co., where he performed valuation and transactional investment banking services for closely-held companies. Brook has also participated in the creation of a regionally focused, seed-stage venture fund and served as an analyst with a homeland security solutions startup.Brook earned his BA in Economics & Management from Albion College.
- Total investments:
- 3
- Last investment:
- Lead investor:
- 67%
Last updated:
For AI agents: llms.txt
Industries Brook Critchfield invests in
Stages Brook Critchfield invests in
Countries Brook Critchfield invests in
Investment Focus
Industry
- SaaS 1 (33%)
- AgTech 1 (33%)
- Farming 1 (33%)
- Software 1 (33%)
- E-Commerce 1 (33%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Traction
|
Traction provides farm management software that helps farmers plan, track, and analyze their operations. The company helps farmers manage their operations more efficiently, Traction Ag offers a range of tools designed to streamline various aspects of farm management. The software includes tools for tracking field operations such as planting,spraying, and harvesting. This helps farmers keep accurate records and make informed decisions based on real-time data. | $11M / Series A / May 21, 2024 | |
Deck Commerce
|
Deck Commerce is a leading order management system (OMS) built for enterprise retailers. Our platform powers omnichannel commerce by centralizing and automating order processing across eCommerce, stores, and marketplaces. With plug-in integrations, modular OMS Centers, and real-time orchestration, Deck Commerce enables brands to deliver seamlesscustomer experiences, reduce cancellations, and scale efficiently. Trusted by top brands like New Balance, Yankee Candle, and Saje Wellness. | $7.8M / Series A / Oct 12, 2021 | |
|
Deck Commerce
|
Deck Commerce is a leading order management system (OMS) built for enterprise retailers. Our platform powers omnichannel commerce by centralizing and automating order processing across eCommerce, stores, and marketplaces. With plug-in integrations, modular OMS Centers, and real-time orchestration, Deck Commerce enables brands to deliver seamlesscustomer experiences, reduce cancellations, and scale efficiently. Trusted by top brands like New Balance, Yankee Candle, and Saje Wellness. | $7.8M / Series A / Oct 12, 2021 |
Co-Investors
About Plymouth Growth
Plymouth Growth invests in mid-continent B2B software and technology companies – with $3MM to $10MM in revenue, proven business models, and strong teams – that are ready to scale. The Plymouth team brings decades of experience as operators, advisors, and investors, and understands that while metrics matter, it’s people that are critical to growth.We look beyond the numbers to understand businesses, teams, and cultures, and we seek to partner with entrepreneurs that have accomplished a lot with a little. Based in Ann Arbor, MI and actively investing out of its fifth fund, Plymouth Growth helps teams achieve smart, proven growth. For more information on Plymouth and its investments, please visit www.plymouthgp.com.
Plymouth Growth Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Alison Todak
Director of Platform
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Alison Todak
Director of Platform
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Brook Critchfield
Partner
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Evan Ufer
Partner
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Jeff Barry
Partner
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FAQ
What does Brook Critchfield invest in?
Brook Critchfield invests primarily in SaaS, AgTech and Farming startups, most often at Series A stage. Most of the 3 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
When did Brook Critchfield last invest?
The most recent investment recorded for Brook Critchfield closed in May 2024. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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