Brad Svrluga
General Partner & Co-Founder @ Primary Venture Partners
New York, United States
Brad Svrluga is a seed investor at Primary Venture Partners in New York focused on Software and SaaS. Brad Svrluga is Founder and General Partner at Primary Venture Partners. He got his start in the venture business in time to see the last 12 months of the bubble, which was not early enough to lead to early retirement. Since then he has led over two-dozen investments across a range of software sectors. Brad co-founded High Peaks VenturePartners in 2004 and reinvented it 8 years later. Prior to his venture career, he was a strategy consultant with Monitor Group, leading projects out of the firm’s Cambridge, South Africa, and Brazil offices. Brad focuses his investing activities on SaaS and enterprise mobile applications, with a particular focus on vertical SaaS applications and the transformational impact of mobile computing on traditional business processes. He has led the firm’s investments in Divide (sold to Google), Savored (sold to Groupon), TxVia (sold to Google), Pump Audio (sold to Getty Images), Threadsmith (sold to Vistaprint), and Allworx (sold to PAETEC). Brad is a graduate of Williams College, where he captained the rugby team and majored in economics. He blogs not nearly enough at www.bradsvrluga.com.
- Total investments:
- 45
- Last investment:
- Lead investor:
- 22%
Last updated:
For AI agents: llms.txt
Industries Brad Svrluga invests in
Stages Brad Svrluga invests in
Countries Brad Svrluga invests in
Contacts
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Investment Focus
Industry
- Software 8 (18%)
- SaaS 6 (13%)
- Mobile 4 (9%)
- Information Technology 4 (9%)
- Apps 3 (7%)
Stage
- Seed 17 (38%)
- Series A 12 (27%)
- Series B 7 (16%)
- Series D 2 (4%)
- Funding Round 2 (4%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Flock converts individual rental property into fully passive, diversified shares in a pool of houses. | $20M / Series B / Mar 18, 2025 | ||
| Building an 'Organized Work Environment' that brings applications, people, and the right information together. It's how work should work. | $5M / Seed / Sep 23, 2024 | ||
| Duro provides cloud-based SaaS software to help hardware companies manage the design and manufacturing of their custom hardware products. Duro’s workflow management solution is as simple to use as a spreadsheet, but integrates automated data entry and validation to enforce hardware product development best practices. | $7.5M / Seed / Apr 24, 2024 | ||
| Lunchbox Technologies develops an online ordering engine for restaurants. It offers various features such as app ordering, web ordering, kiosk, and others that enable restaurants to create customizable digital ordering experiences that keep them fully engaged with their brand. The company was founded in 2019 and is headquartered in New York. | $50M / Series B / Feb 01, 2022 | ||
| Electric is an information technology company that helps businesses manage their IT security, support, and devices. It provides real-time issue resolution, security at the device, app, and network levels, employee onboarding/offboarding, and IT management. The company was founded in 2016 and headquartered in New York, United States. | $90M / Series D / Oct 19, 2021 | ||
| Stellar Health is a point-of-care, cloud-based platform that activates primary care providers to achieve value-based care (VBC) goals that improve patient outcomes, such as improving quality scores and optimizing the patient care journey through transitions of care and high-value referrals. The Stellar platform helps primary care providerscontinually engage with their patients by providing them real-time information and tangible action-based incentives for improving the quality of care. Stellar Health’s mission is to enable all providers to engage and succeed in VBC by bridging the incentive gap between providers and payors.The company was founded in 2018 and is headquartered in New York, New York. | $60M / Series B / Sep 28, 2021 | ||
| Odeko is a software platform that assists small businesses in managing their operations and inventory while providing tools for order fulfillment, customer engagement, and data analytics to enhance decision-making and streamline processes. The platform offers features such as inventory tracking, supply chain management, and sales reporting,enabling businesses to operate efficiently and effectively in a competitive market. Additionally, Odeko supports integration with various payment systems and delivery services, facilitating a seamless experience for both business owners and their customers. | $70M / Series B / Aug 19, 2021 | ||
| Spark Advisors is a technology-enabled brokerage that partners with independent agents to deliver a concierge service for navigating retirement benefits. | $3.6M / Seed / Mar 02, 2021 | ||
| Electric is an information technology company that helps businesses manage their IT security, support, and devices. It provides real-time issue resolution, security at the device, app, and network levels, employee onboarding/offboarding, and IT management. The company was founded in 2016 and headquartered in New York, United States. | $40M / Series C / Feb 23, 2021 | ||
| Virtual Facility offers institutional customers an ML powered building intelligence solution to better understand, control, predict, and reduce operational expenditures through better work.Our SaaS offering leverages today’s latest technology stacks and ML to drive analytics that provide real-time engineering and operations management support tocustomers such as hospitals, universities and large scale commercial facilities. The modular suite of products empower facility managers and their staff with automated intelligence to keep operations as lean as possible. | Seed / Dec 25, 2020 | ||
| See all 45 investments → | |||
Co-Investors
About Primary Venture Partners
Primary is the premier early stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, Vestwell, and many more. The firm takes a low-volume, high-conviction approach—and devotes unreasonable resources toward making sure founders can succeed. With an Impact team that outnumbers investors 2:1,operational experts spend 100% of their time making hires, signing customers, and enabling future fundraising to supercharge growth. This partnership with top-tier founders makes companies in Primary’s portfolio 2x more likely to raise a Series A and 19x more likely to reach a billion-dollar-plus valuation—a third of Fund I companies are unicorns, less than a decade out. We’re always excited to meet 99th-percentile founders building in B2B SaaS, built world, fintech, healthcare, infrastructure, and supply chain. And while we have a home court advantage in NYC, we invest globally, at pre-seed through A.
Primary Venture Partners Contacts
| Name | Phone | Socials | |
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Anne Lysak
VP, Finance & Operations
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Benjamin Sun
Co-Founder & General Partner
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Brad Svrluga
General Partner & Co-Founder
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Brian Schechter
Partner
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Cassie Young
General Partner
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FAQ
What does Brad Svrluga invest in?
Brad Svrluga invests primarily in Software, SaaS and Mobile startups, most often at Seed and Series A stage. Most of the 45 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Brad Svrluga?
Public channels for Brad Svrluga include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Brad Svrluga last invest?
The most recent investment recorded for Brad Svrluga closed in Mar 2025. Shizune tracks 45 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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