Bluebell Group
VC Fund
Quarry Bay, Hong Kong
Bluebell Group is a VC fund in Quarry Bay focused on E-Commerce and Fashion. Since 1954, Bluebell has been successfully marketing and promoting imported products of the highest quality throughout Asia. Through experience, they have developed a deep understanding of how to market and promote these exclusive luxury products, and build them into powerful brands with large and longstanding recognition.These products includeFragrance and Beauty, Fashion and Accessories, Jewelry and Watches, Homeware, Tobacco, and Gourmet FoodOver 100 brands in 8 countries with more than 480 point of sales and 2500 employees, Bluebell is a pioneer and leader in the Luxury and lifestyle brand distribution in Asia.
- Total investments:
- 5
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Bluebell Group invests in
Stages Bluebell Group invests in
Countries Bluebell Group invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Seed
- $1.5M–$3.5M
Investment Focus
Industry
- E-Commerce 4 (80%)
- Fashion 2 (40%)
- Retail 1 (20%)
- Coupons 1 (20%)
- Shopping 1 (20%)
Stage
- Seed 3 (60%)
- Pre-Seed 1 (20%)
Country
- Hong Kong 2 (40%)
- Singapore 1 (20%)
- United Kingdom 1 (20%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Ashley Micklewright
President & CEO
|
President & CEO | Total investments: 0 | Find email | |
Benoit Lavaud
Global Head of Digital
|
Global Head of Digital | Total investments: 0 | Find email | |
Jacky Leung
Chief Information and Digital Officer
|
Chief Information and Digital Officer | Total investments: 0 | Find email | |
|
Peter Goemans
Founder
|
Founder | Total investments: 0 | Find email | |
Pierre Buet
Group Chief Financial Officer
|
Group Chief Financial Officer | Total investments: 0 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Reflaunt enables fashion brands and retailers’ customers to easily resell or recycle their past purchases directly on the brands’ e-commerce platforms. The items are then offered for sale on more than 25 marketplaces across North America, Europe, the Middle East, Southeast Asia and Australia, reaching over 50 million secondhand buyers worldwide. | $2.7M / Seed / Feb 17, 2021 | ||
| Peeba is a curated online wholesale marketplace that transform the way local retailers in Asia shop for their stores. | $700K / Pre-Seed / Dec 24, 2020 | ||
| GRANA is a direct-to-consumer online fashion brand designing wardrobe essentials in-house, using the finest fabrics from around the world, available at honest prices.Strategically headquartered in Hong Kong, GRANA was founded by Luke Grana and Pieter Paul Wittgen in October 2014. GRANA ships globally to over 65 countries within 1-2 days.Countries include Australia, United States, Singapore, Hong Kong, Belgium, France, Germany, Italy, Netherlands, New Zealand, Spain and United Kingdom. | $3.5M / Seed / Feb 16, 2016 | ||
| SeeChic offers an online platform that enables its users to find and buy contact lenses, sunglasses, and glasses from a range of brands. It also enables its customers to book eye tests online.SeeChic offers delivery and return services. It enables its customers to obtain guidance and advisory services from optometrists.SeeChic was founded byThomas Brochier in January 2015 and is based in Singapore. | $1.6M / Seed / Sep 30, 2015 | ||
| GRANA is a direct-to-consumer online fashion brand designing wardrobe essentials in-house, using the finest fabrics from around the world, available at honest prices.Strategically headquartered in Hong Kong, GRANA was founded by Luke Grana and Pieter Paul Wittgen in October 2014. GRANA ships globally to over 65 countries within 1-2 days.Countries include Australia, United States, Singapore, Hong Kong, Belgium, France, Germany, Italy, Netherlands, New Zealand, Spain and United Kingdom. | $1.5M / Seed / Jul 22, 2015 |
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FAQ
What does Bluebell Group invest in?
Bluebell Group invests primarily in E-Commerce, Fashion and Retail startups, most often at Seed and Pre-Seed stage. Most of the 5 investments tracked by Shizune back companies in Hong Kong. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What round sizes does Bluebell Group invest in?
Bluebell Group typically joins rounds of $1.5M–$3.5M at Seed. These are whole funding-round sizes, not Bluebell Group's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds Bluebell Group took part in.
How do I contact Bluebell Group?
Public channels for Bluebell Group include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Bluebell Group?
The team at Bluebell Group includes Ashley Micklewright (President & CEO), Benoit Lavaud (Global Head of Digital) and Jacky Leung (Chief Information and Digital Officer). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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