# Bluebell Group

> Bluebell Group is a VC fund in Quarry Bay backing Fashion and E-Commerce. See 3 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: Quarry Bay, Hong Kong
- Total investments: 3
- Last investment: Feb 2021
- Lead investor: 0%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/bluebell
- X (Twitter): https://twitter.com/bluebellgroup
- Website: http://www.bluebellgroup.com

Bluebell Group is a VC fund in Quarry Bay focused on Fashion and E-Commerce. Since 1954, Bluebell has been successfully marketing and promoting imported products of the highest quality throughout Asia. Through experience, they have developed a deep understanding of how to market and promote these exclusive luxury products, and build them into powerful brands with large and longstanding recognition.These products includeFragrance and Beauty, Fashion and Accessories, Jewelry and Watches, Homeware, Tobacco, and Gourmet FoodOver 100 brands in 8 countries with more than 480 point of sales and 2500 employees, Bluebell is a pioneer and leader in the Luxury and lifestyle brand distribution in Asia.

## Contacts

5 contacts available for Bluebell Group. Shizune tracks 5 team members at Bluebell Group. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/bluebell-group?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Seed | $1.5M–$3.5M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Fashion | 2 | 67% |
| E-Commerce | 2 | 67% |
| Retail | 1 | 33% |
| Shopping | 1 | 33% |
| Web Apps | 1 | 33% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Hong Kong | 1 | 33% |
| United Kingdom | 1 | 33% |

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Ashley Micklewright | President & CEO | 0 | https://shizune.co/investors/profile/ashley-micklewright |
| Benoit Lavaud | Global Head of Digital | 0 | https://shizune.co/investors/profile/benoit-lavaud |
| Jacky Leung | Chief Information and Digital Officer | 0 | https://shizune.co/investors/profile/jacky-leung-e5d3 |
| Peter Goemans | Founder | 0 | https://shizune.co/investors/profile/peter-goemans-a3a9 |
| Pierre Buet | Group Chief Financial Officer | 0 | https://shizune.co/investors/profile/pierre-buet |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Reflaunt | Reflaunt enables fashion brands and retailers’ customers to easily resell or recycle their past purchases directly on the brands’ e-commerce platforms. The items are then offered for sale on more than 25 marketplaces across North America, Europe, the Middle East, Southeast Asia and Australia, reaching over 50 million secondhand buyers worldwide. | $2.7M | Seed | Feb 17, 2021 |  |
| Grana | GRANA is a direct-to-consumer online fashion brand designing wardrobe essentials in-house, using the finest fabrics from around the world, available at honest prices.Strategically headquartered in Hong Kong, GRANA was founded by Luke Grana and Pieter Paul Wittgen in October 2014. GRANA ships globally to over 65 countries within 1-2 days.Countries include Australia, United States, Singapore, Hong Kong, Belgium, France, Germany, Italy, Netherlands, New Zealand, Spain and United Kingdom. | $3.5M | Seed | Feb 16, 2016 |  |
| Grana | GRANA is a direct-to-consumer online fashion brand designing wardrobe essentials in-house, using the finest fabrics from around the world, available at honest prices.Strategically headquartered in Hong Kong, GRANA was founded by Luke Grana and Pieter Paul Wittgen in October 2014. GRANA ships globally to over 65 countries within 1-2 days.Countries include Australia, United States, Singapore, Hong Kong, Belgium, France, Germany, Italy, Netherlands, New Zealand, Spain and United Kingdom. | $1.5M | Seed | Jul 22, 2015 |  |

3 of 3 investments shown.

## Co-investors
- [Golden Gate Ventures](https://shizune.co/investors/profile/golden-gate-ventures) — VC Fund, 2 deals together
- [500 Global](https://shizune.co/investors/profile/500-startups) — VC Fund, 1 deal together
- [Fashion For Good](https://shizune.co/investors/profile/fashion-for-good) — VC Fund, 1 deal together
- [MindWorks Capital](https://shizune.co/investors/profile/mindworks-ventures) — VC Fund, 1 deal together
- [Piquadro](https://shizune.co/investors/profile/piquadro) — VC Fund, 1 deal together
- [SLS Journey](https://shizune.co/investors/profile/sls-journey) — VC Fund, 1 deal together

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## FAQ

### What does Bluebell Group invest in?

Bluebell Group invests primarily in Fashion, E-Commerce and Retail startups, most often at Seed stage. Most of the 3 investments tracked by Shizune back companies in Hong Kong. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is Bluebell Group's check size?

Bluebell Group typically joins rounds of $1.5M–$3.5M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Bluebell Group participates in.

### How do I contact Bluebell Group?

Public channels for Bluebell Group include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at Bluebell Group?

The team at Bluebell Group includes Ashley Micklewright (President & CEO), Benoit Lavaud (Global Head of Digital) and Jacky Leung (Chief Information and Digital Officer). The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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