Annabelle Yu Long
Managing Partner @ BAI capital
New York, United States
Annabelle Yu Long is a Series A investor at BAI capital in New York focused on FinTech and Finance. Annabelle Yu Long, a member of Bertelsmann Group Management Committee, is the Chief Executive Officer of Bertelsmann China Corporate Center and the Founding and Managing Partner of Bertelsmann Asia Investments (BAI). Annabelle Long sits on the board of Tapestry Inc. (NYSE: TPR, its portfolio includes Coach, Stuart Weitzman and Kate Spade), BitAuto (NYSE: BITA), CDEL (NYSE: DL), 352air and etc. Annabelle Long was named a Young Global Leader (YGL) by World Economic Forum. She is the first person to join YGL’s Advisory Council from China and also serves as a member of its Global Agenda Council on the Future of Media, Entertainment & Information. Annabelle Long was named Fortune China’s 25 Most Powerful Women in Business of 2017 and 2016 ChinaVenture – Financial Times China Top Investor. Annabelle Long holds an MBA from the Stanford Graduate School of Business and a BSEE from the University of Electronic Science and Technology in China. Annabelle Long joined Bertelsmann in New York in 2005 and worked as a Principal at Bertelsmann Digital Media Investments prior to founding BAI. Before joining Bertelsmann, Annabelle Long started her career as a TV anchor and became a producer with a variety of highly rated, award-winning television and radio programs in China.
- Total investments:
- 6
- Last investment:
- Lead investor:
- 83%
Last updated:
For AI agents: llms.txt
Industries Annabelle Yu Long invests in
Stages Annabelle Yu Long invests in
Countries Annabelle Yu Long invests in
Contacts
| Type | Contact | Validation |
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| Personal email | ||
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Investment Focus
Industry
- FinTech 2 (33%)
- Finance 2 (33%)
- iOS 1 (17%)
- Apps 1 (17%)
- Video 1 (17%)
Stage
- Series A 1 (17%)
- Series B 1 (17%)
- Series C 1 (17%)
- Series E 1 (17%)
- Funding Round 1 (17%)
Country
- Hong Kong 2 (33%)
- Mexico 1 (17%)
- United States 1 (17%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Nex is an entertainment company that makes moving and transforms activity into play. It builds motion-based entertainment that engages in mobile games, gaming, technology, motion games, fitness, AR, iOS, and android. | $150M / Series E / Sep 17, 2026 | ||
| Stori Card is a digital financial platform provider focused on serving the underserved customers The company focused on promoting financial inclusion in Mexico by providing middle- and emerging middle-class customers with access to a credit card as well as other financial products | $105M / Venture - Series Unknown / Aug 06, 2024 | ||
| Stori Card is a digital financial platform provider focused on serving the underserved customers The company focused on promoting financial inclusion in Mexico by providing middle- and emerging middle-class customers with access to a credit card as well as other financial products | $50M / Series C / Jul 15, 2022 | ||
| Babel Finance is a global leading cryptocur- rency financial institution dedicated to serving high-net-worth individuals and institutional clients worldwide with professional crypto financial services including 3 core businesses: crypto lending, crypto asset management, and crypto prime financing. | $80M / Series B / May 25, 2022 | ||
| Babel Finance is a global leading cryptocur- rency financial institution dedicated to serving high-net-worth individuals and institutional clients worldwide with professional crypto financial services including 3 core businesses: crypto lending, crypto asset management, and crypto prime financing. | $40M / Series A / May 10, 2021 | ||
| iClick Interactive Asia Group Limited (NASDAQ: ICLK) is China’s largest independent online marketing technology platform that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, its proprietary platform possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven andautomated manner, helping both international and domestic marketers reach their target audiences in China through data-driven targeted marketing. | Mar 08, 2011 |
Co-Investors
About BAI capital
BAI Capital is a leading venture capital fund in China. Since 2008, the team of BAI Capital has invested in more than 200 portfolios, including 17+ IPOs and 40+ unicorns. BAI Capital has two main focuses: China-based global companies and China’s structural transformation. BAI Capital seeks to partner with and empower outstanding Chinese companies and entrepreneurs that can leverage the multiplier effect of China’s technology, talent, and supply chain advantages and to expand globally in consumer retail and services, fintech, media and content innovation, Web3 and metaverse. On the other hand, at the turning point of China’s structural transformation, the fund will also seize major cross-cycle disruption opportunities in frontier and infra tech, electric vehicles and autonomous driving, and industrial upgrade driven by enterprise software development. The investor base for BAI Capital includes institutional investors such as sovereign wealth funds, large insurance companies, internet giants and fund of funds globally, as well as Bertelsmann. BAI Capital has its background from Bertelsmann Asia Investments, part of the Bertelsmann Group.
BAI capital Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Allen Li
Chief Financial Officer
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Annabelle Yu Long
Managing Partner
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Christine Sun
Legal and Corporate Communications Director
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Iris Cong
Investment Associate
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Jason Ding
Partner
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FAQ
What does Annabelle Yu Long invest in?
Annabelle Yu Long invests primarily in FinTech, Finance and iOS startups, most often at Series A and Series B stage. Most of the 6 investments tracked by Shizune back companies in Hong Kong. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Annabelle Yu Long?
Public channels for Annabelle Yu Long include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Annabelle Yu Long last invest?
The most recent investment recorded for Annabelle Yu Long closed in Sep 2026. Shizune tracks 6 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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