# Annabelle Yu Long

> Annabelle Yu Long is a Series A investor at BAI capital (New York) backing FinTech and Finance. See 5 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [BAI capital](https://shizune.co/investors/profile/bertelsmann-asia-investments)
- Location: New York, United States
- Total investments: 5
- Last investment: Aug 2024
- Lead investor: 80%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/annabelle-long-41a1b1/

Annabelle Yu Long is a Series A investor at BAI capital in New York focused on FinTech and Finance. Annabelle Yu Long, a member of Bertelsmann Group Management Committee, is the Chief Executive Officer of Bertelsmann China Corporate Center and the Founding and Managing Partner of Bertelsmann Asia Investments (BAI). Annabelle Long sits on the board of Tapestry Inc. (NYSE: TPR, its portfolio includes Coach, Stuart Weitzman and Kate Spade), BitAuto(NYSE: BITA), CDEL (NYSE: DL), 352air and etc.Annabelle Long was named a Young Global Leader (YGL) by World Economic Forum. She is the first person to join YGL’s Advisory Council from China and also serves as a member of its Global Agenda Council on the Future of Media, Entertainment & Information. Annabelle Long was named Fortune China’s 25 Most Powerful Women in Business of 2017 and 2016 ChinaVenture – Financial Times China Top Investor.Annabelle Long holds an MBA from the Stanford Graduate School of Business and a BSEE from the University of Electronic Science and Technology in China.Annabelle Long joined Bertelsmann in New York in 2005 and worked as a Principal at Bertelsmann Digital Media Investments prior to founding BAI. Before joining Bertelsmann, Annabelle Long started her career as a TV anchor and became a producer with a variety of highly rated, award-winning television and radio programs in China.

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| FinTech | 2 | 40% |
| Finance | 2 | 40% |
| Apps | 1 | 20% |
| Blockchain | 1 | 20% |
| Advertising | 1 | 20% |

11 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 1 | 20% |
| Series B | 1 | 20% |
| Series C | 1 | 20% |
| Funding Round | 1 | 20% |
| Venture - Series Unknown | 1 | 20% |

### Country

| Country | Investments | Share |
| --- | --- | --- |
| Hong Kong | 2 | 40% |
| Mexico | 1 | 20% |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Stori | Stori Card is a digital financial platform provider focused on serving the underserved customers The company focused on promoting financial inclusion in Mexico by providing middle- and emerging middle-class customers with access to a credit card as well as other financial products | $105M | Venture - Series Unknown | Aug 06, 2024 |  |
| Stori | Stori Card is a digital financial platform provider focused on serving the underserved customers The company focused on promoting financial inclusion in Mexico by providing middle- and emerging middle-class customers with access to a credit card as well as other financial products | $50M | Series C | Jul 15, 2022 |  |
| Babel Finance | Babel Finance is a global leading cryptocur- rency financial institution dedicated to serving high-net-worth individuals and institutional clients worldwide with professional crypto financial services including 3 core businesses: crypto lending, crypto asset management, and crypto prime financing. | $80M | Series B | May 25, 2022 |  |
| Babel Finance | Babel Finance is a global leading cryptocur- rency financial institution dedicated to serving high-net-worth individuals and institutional clients worldwide with professional crypto financial services including 3 core businesses: crypto lending, crypto asset management, and crypto prime financing. | $40M | Series A | May 10, 2021 |  |
| Amber International Holding | iClick Interactive Asia Group Limited (NASDAQ: ICLK) is China’s largest independent online marketing technology platform that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, its proprietary platform possesses omni-channel marketing capabilities and fulfills various marketing objectives in a data-driven andautomated manner, helping both international and domestic marketers reach their target audiences in China through data-driven targeted marketing. |  |  | Mar 08, 2011 |  |

5 of 5 investments shown.

## Co-investors
- [Dragonfly](https://shizune.co/investors/profile/dragonfly-capital-partners-eed4) — VC Fund, 4 deals together
- [GIC](https://shizune.co/investors/profile/gic) — VC Fund, 2 deals together
- [Lightspeed Venture Partners](https://shizune.co/investors/profile/lightspeed-venture-partners) — VC Fund, 2 deals together
- [Notable Capital](https://shizune.co/investors/profile/notable-capital-e2dd) — VC Fund, 2 deals together
- [50T Funds](https://shizune.co/investors/profile/10t-holdings) — VC Fund, 1 deal together
- [Bertelsmann](https://shizune.co/investors/profile/bertelsmann) — VC Fund, 1 deal together

## About BAI capital

VC Fund · Beijing, China

BAI Capital is a leading venture capital fund in China. Since 2008, the team of BAI Capital has invested in more than 200 portfolios, including 17+ IPOs and 40+ unicorns. BAI Capital has two main focuses: China-based global companies and China’s structural transformation. BAI Capital seeks to partner with and empower outstanding Chinese companiesand entrepreneurs that can leverage the multiplier effect of China’s technology, talent, and supply chain advantages and to expand globally in consumer retail and services, fintech, media and content innovation, Web3 and metaverse. On the other hand, at the turning point of China’s structural transformation, the fund will also seize major cross-cycle disruption opportunities in frontier and infra tech, electric vehicles and autonomous driving, and industrial upgrade driven by enterprise software development.The investor base for BAI Capital includes institutional investors such as sovereign wealth funds, large insurance companies, internet giants and fund of funds globally, as well as Bertelsmann. BAI Capital has its background from Bertelsmann Asia Investments, part of the Bertelsmann Group.

5 contacts available at BAI capital.

| Name | Title | Profile |
| --- | --- | --- |
| Allen Li | Chief Financial Officer | https://shizune.co/investors/profile/allen-li |
| Annabelle Yu Long | Managing Partner | https://shizune.co/investors/profile/annabelle-yu-long |
| Christine Sun | Legal and Corporate Communications Director | https://shizune.co/investors/profile/christine-sun |
| Iris Cong | Investment Associate | https://shizune.co/investors/profile/iris-cong |
| Jason Ding | Partner | https://shizune.co/investors/profile/jason-ding-2 |

## Similar investors

### Similar stage
- [Antler](https://shizune.co/investors/profile/antler-be9c) — VC Fund
- [Alumni Ventures](https://shizune.co/investors/profile/alumni-ventures-group) — VC Fund
- [General Catalyst](https://shizune.co/investors/profile/general-catalyst-partners) — VC Fund

## FAQ

### What does Annabelle Yu Long invest in?

Annabelle Yu Long invests primarily in FinTech, Finance and Apps startups, most often at Series A and Series B stage. Most of the 5 investments tracked by Shizune back companies in Hong Kong. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### When did Annabelle Yu Long last invest?

The most recent investment recorded for Annabelle Yu Long closed in Aug 2024. Shizune tracks 5 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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