Alex Baker
Investor @ Rally
Toronto, Canada
Alex Baker is a seed investor at Rally in Toronto focused on FinTech and Financial Services. Alex is a Partner at Relay Ventures, an early stage venture fund exclusively focused on mobile software. Alex oversees direct investments in a broad range of mobile payments, application and services companies. Alex is an active board member and observer in supporting Influitive, ClearFit, Kira Talent, TouchBistro, TribeHR (acquired by Netsuite),and Viewdle (acquired by Google). Alex overseas the Fund’s affiliate program investments that include GrowLab, Extreme Startups and Next36, and Alex is an advisor to ShopLocket. Alex is a frequent speaker and panelist at corporate and venture capital events, including CIX, Visa Innovation (Colombia), IDCEE (Ukraine), CTIA Wireless and Mobile Monday.Prior to joining the team in 2008, Alex worked as a management consultant with BearingPoint and PwC Consulting. As a senior manager, he lead a wide range of consulting assignments covering business strategy and implementation of retail banking, consumer and commercial credit card and loyalty marketing solutions. Alex has managed large projects for some of the world’s most prominent financial institutions, including Visa, American Express, PayPal, Bank of America, BarclayCard and CIBC. Alex began his career at The Loyalty Group where he helped launched the AIR MILES for Business program.Alex is a graduate from the Schulich School of Business (York University) and is a Kauffman Fellow. Alex is based in our Toronto office.
- Total investments:
- 15
- Last investment:
- Lead investor:
- 47%
Last updated:
For AI agents: llms.txt
Industries Alex Baker invests in
Stages Alex Baker invests in
Countries Alex Baker invests in
Investment Focus
Industry
- FinTech 3 (20%)
- Financial Services 3 (20%)
- E-Commerce 2 (13%)
- Debit Cards 2 (13%)
- Apps 1 (7%)
Stage
- Seed 7 (47%)
- Series B 3 (20%)
- Pre-Seed 2 (13%)
- Series A 2 (13%)
Country
- Canada 7 (47%)
- United States 3 (20%)
- Turkey 1 (7%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Mave
|
Mave is an AI startup that empowers real estate agents and brokerages to provide exceptional client service through innovative technology solutions. By leveraging advanced AI tools, Mave enhances the efficiency and effectiveness of real estate professionals, enabling them to better understand client needs, streamline processes, and deliverpersonalized experiences. | $5M / Seed / Jan 20, 2026 | |
Trusty Estate
|
Trusty assists estate professionals, wealth advisors, and families in confidently preparing for the future. The modern approach to safeguarding and transmitting what is most important is trust. | $729K / Pre-Seed / Jul 15, 2025 | |
|
Mave
|
Mave is an AI startup that empowers real estate agents and brokerages to provide exceptional client service through innovative technology solutions. By leveraging advanced AI tools, Mave enhances the efficiency and effectiveness of real estate professionals, enabling them to better understand client needs, streamline processes, and deliverpersonalized experiences. | $1.4M / Pre-Seed / Oct 24, 2024 | |
Cookin
|
Cookin is a homemade food delivery marketplace where people can find home-cooked meals and have them delivered to their doors.Cookin Inc. is rethinking what it takes to start a food business and enabling a new class of creators to do what they love. Cookin empowers talented cooks, many of whom are reinventing themselves from a topsy-turvyrestaurant industry, to turn their own talents and home kitchens into a source of income. Cookin matches buyers and cooks together on the marketplace and dispatches a driver to pick up the meal and deliver it. | $12.7M / Seed / Feb 13, 2023 | |
Rally
|
Rally is an app that allows members of all income levels to buy and sell equity shares in collectible assets including sports cards & memorabilia, classic cars, graded comic books, vintage watches, wine, first edition literature, and one-of-a-kind investment-grade items from the past and present.The company is driven by a mission todemocratize alternative investments like these, providing access, liquidity, and transparency to markets that have traditionally only been available to a select few. Rally Rd. was founded in 2016 and is headquartered in New York. | $17M / Series B / Sep 29, 2020 | |
Greenlight
|
Greenlight Financial Technology is a financial services company that specializes in the fields of debit cards for kids and mobile apps. It empowers parents with convenient controls to safely manage family finances and create teachable moments around earning, spending, saving, and giving. Using its patent-pending technology, they can even specifythe exact stores in their town or neighborhood where each child's Greenlight card is accepted. The company was founded in 2014 and is headquartered in Atlanta, Georgia. | $54M / Series B / Sep 16, 2019 | |
Blue J
|
Blue J is a legal technology company transforming tax research with generative AI. Its platform enables professionals to complete hours of tax research in seconds, delivering verifiable answers backed by authoritative sources and automating the drafting of high-quality communications. Trusted by leading firms across North America and the UK, Blue Jintegrates advanced language models with a curated tax content library to enhance efficiency and accuracy in tax advisory services. | $6.7M / Series A / Nov 29, 2018 | |
|
Rally
|
Rally is an app that allows members of all income levels to buy and sell equity shares in collectible assets including sports cards & memorabilia, classic cars, graded comic books, vintage watches, wine, first edition literature, and one-of-a-kind investment-grade items from the past and present.The company is driven by a mission todemocratize alternative investments like these, providing access, liquidity, and transparency to markets that have traditionally only been available to a select few. Rally Rd. was founded in 2016 and is headquartered in New York. | $2.9M / Seed / Jan 30, 2018 | |
|
Greenlight
|
Greenlight Financial Technology is a financial services company that specializes in the fields of debit cards for kids and mobile apps. It empowers parents with convenient controls to safely manage family finances and create teachable moments around earning, spending, saving, and giving. Using its patent-pending technology, they can even specifythe exact stores in their town or neighborhood where each child's Greenlight card is accepted. The company was founded in 2014 and is headquartered in Atlanta, Georgia. | $7.5M / Seed / Jun 02, 2017 | |
Greenlight
|
Greenlight is a debit card and money app that provides an all-in-one money management platform for families and parents. Millions of parents and kids use Greenlight to earn, save, spend wisely, give, and invest. Parents can set flexible spending controls, manage chores, automate allowances, and invest for their kids’ futures. It offers up to 3%unlimited cash back on all purchases and gives parents the option to automatically invest those cash rewards in stocks and ETFs to spend on family-related expenses.Greenlight was founded in 2014 and is based in Atlanta, GA. | $7.5M / Seed / Jun 02, 2017 | |
| See all 15 investments → | |||
Co-Investors
About Rally
Rally is an app that allows members of all income levels to buy and sell equity shares in collectible assets including sports cards & memorabilia, classic cars, graded comic books, vintage watches, wine, first edition literature, and one-of-a-kind investment-grade items from the past and present.The company is driven by a mission todemocratize alternative investments like these, providing access, liquidity, and transparency to markets that have traditionally only been available to a select few. Rally Rd. was founded in 2016 and is headquartered in New York.
Rally Contacts
| Name | Phone | Socials | |
|---|---|---|---|
|
Alex Baker
Investor
|
|||
Anthony Jebran
UX Designer
|
|||
Christopher Bruno
Co-Founder & President
|
|||
George Leimer
CEO
|
|||
Maximilian Niederste-Ostholt
Co-Founder & Chief Financial Officer
|
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FAQ
What does Alex Baker invest in?
Alex Baker invests primarily in FinTech, Financial Services and E-Commerce startups, most often at Seed and Series B stage. Most of the 15 investments tracked by Shizune back companies in Canada. The Investment Focus section breaks down every industry, stage and country in the portfolio.
When did Alex Baker last invest?
The most recent investment recorded for Alex Baker closed in Jan 2026. Shizune tracks 15 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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