XRC Ventures
VC Fund
New York, United States
XRC Ventures is a New York City-based venture capital firm and startup accelerator focused on pre-Seed to Series A startups in the retail technology, consumer goods, and consumer healthtech sectors. Launched in 2015, XRC Ventures has invested in more than 130 startups. Notably, it was an early investor in: razor and personal care DTC brand Billie,tech-enabled resale service Recurate, and telemedicine solution MD Integrations. XRC Ventures invests in startups spanning: consumer brands, next gen commerce, generative AI, consumer healthtech, marketplace, e-com tech, store tech, data infrastructure, on-demand manufacturing, supply chain, analytics and marketing technology.The company champions diversity, inclusion and belonging in venture capital. Currently 49% of XRC Ventures’s portfolio companies have female founders, 35% female CEOs, 40% BIPOC founders and 34% BIPOC CEOs. XRC Ventures itself has an over 50% female staff, and the investment team is led by a female executive. XRC Ventures has three investments funds, which include: 1) Accelerator Fund: for pre-Seed to Seed startups in the retail technology, consumer healthtech and consumer product sectors 2) Opportunity Fund: for Seed to Series A startups also specializing in the retail technology and consumer healthtech sectors 3) Brand Capital Fund: focuses on Seed to Series A consumer product companies in Beauty, Personal Care, Home Goods, and Health and Wellness categories XRC Ventures has built a world-class ecosystem with 25 strategic partners including The Estée Lauder Companies, The TJX Companies, Inc., GS1 US and 370+ business mentors. They also partner with national conferences like NRF Retail's Big Show, Shoptalk, HLTH and others.
- Total investments:
- 130
- Last investment:
- Lead investor:
- 52%
- Fund size:
- $8M
- Last fund:
Last updated:
For AI agents: llms.txt
Industries XRC Ventures invests in
Stages XRC Ventures invests in
Countries XRC Ventures invests in
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Sharon Harsa
|
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Ally Tam
|
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Al Sambar
|
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Andrew Ross
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| See all 15 contacts → | |||
Investment Focus
Industry
- E-Commerce 42 (32%)
- Retail 23 (18%)
- Software 20 (15%)
- Artificial Intelligence 20 (15%)
- Fashion 16 (12%)
Stage
- Pre-Seed 55 (42%)
- Convertible Note 32 (25%)
- Seed 25 (19%)
- Series A 9 (7%)
- Funding Round 3 (2%)
Country
- United States 97 (75%)
- Canada 2 (2%)
- Israel 2 (2%)
- The Netherlands 2 (2%)
- India 1 (1%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
|
Sharon Harsa
Mentor
|
Mentor | Total investments: 0 | Find email | |
Sofia Haq
Senior Program & Community Manager
|
Senior Program & Community Manager | Total investments: 0 | Find email | |
|
Ally Tam
Venture Partner
|
Venture Partner | Total investments: 3 | Find email | |
|
Al Sambar
General Partner
|
General Partner | Total investments: 8 | Find email | |
|
Andrew Ross
Venture Partner
|
Venture Partner | Total investments: 0 | Find email | |
| See all 15 team members → | ||||
Investments
| Company | Description | Round | Links |
|---|---|---|---|
FINDMINE
|
FindMine is the world's leading company helping iconic brands scale their editorial point of view. FindMine's Content Engine saves retailers and brands 90% of their time while dynamically generating exponentially more high-quality, "on-brand" content. FindMine enhances sell-through, and boosts gross margins and customer lifetimevalue (by over 150%!) for customers such as Rent the Runway, Revolve, Land's End, Vineyard Vines, Mitchell Gold + Bob Williams, and many more. FindMine's solutions power best-in-class customer experiences across ecommerce, email, chat, marketing channels, and stores. FindMine is a Gartner Cool Vendor, and LVMH Maison des Startups member, winner of VIP Award's Best SaaS/Cloud provider and is an Inc. Magazine Top 200 Most Dynamic Women Entrepreneurs company. | $8.9M / Series A / Apr 30, 2024 | |
Villie
|
Villie is a tech platform that connects expecting and new parents with crucial community support, fostering communication and gifting as social support is proven to have a significant positive impact on maternal health outcomes. | $700K / Pre-Seed / Mar 18, 2024 | |
Fillogic
|
Founded in 2018, NYC-based Fillogic is a channel-free, local market logistics provider that converts under-utilized space in retail centers like shopping malls into middle-mile logistics centers. Fillogic provides retailers a more efficient, cost-effective, and sustainable middle-mile logistics platform that enables partners to optimize existingstores, people and inventory. | $13M / Series A / Nov 08, 2023 | |
Nectar AI
|
Nectar is an AI powered social commerce platform that helps brands scale comms and drive conversions through messaging. | $2M / Pre-Seed / Oct 26, 2023 | |
GoCharlie.AI
|
We are a generative AI company leading the development of a goal-driven and multi-model deep language engine: Charlie!What does Charlie do? Imagine asking an AI to write you the best social media post that maximizes impressions, or create a photo-realistic image of a coffee ad that makes you feel warm and excited, or even draft a narrative for anentire marketing campaign. That's what we're working on at Gaudium.At Gaudium, we believe the future of work is one where the use of generative AI, like Charlie, plus human input will be fundamental to stay competitive in an ever-increasing automated world. | $2.1M / Pre-Seed / Jul 16, 2023 | |
Scent Lab
|
Scent is our strongest sense- often tied to a memory, an emotion or a mood which is why fragrance is so personal. Despite fragrance being so personal, the current market approaches fragrance with 'one-size-fits-all' solutions. We're re-imagining how people shop for fragrance with a digital-first, hyper-personalized approach. Ourproof of concept is currently live in market & we're gearing up to launch v2 in a few short months! | Pre-Seed / Jun 30, 2023 | |
|
Scent Lab
|
Scent is our strongest sense- often tied to a memory, an emotion or a mood which is why fragrance is so personal. Despite fragrance being so personal, the current market approaches fragrance with 'one-size-fits-all' solutions. We're re-imagining how people shop for fragrance with a digital-first, hyper-personalized approach. Ourproof of concept is currently live in market & we're gearing up to launch v2 in a few short months! | Seed / Jun 30, 2023 | |
MINU
|
MINU creates mineral-powered sun and skincare products that elevate skin wellness for all skin tones and types. Our founding team has 70+ years of experience caring for skin (Neutrogena, Nestle Skin Health, Stanford Dermatology). | Seed / Jun 20, 2023 | |
Teleperson
|
Teleperson’s mission is to enhance the human connection between companies and the customers they serve. We are building a mobile-first platform, that enables consumers to have a unified customer service experience across all of the companies from whom they purchase goods or services (what we are calling “Vendor Hub”). Our technology enables acontextual environment that predicts the needs of customers and provides a frictionless experience across the buyer journey—from product discovery to customer service. | Seed / Jun 20, 2023 | |
Cluey
|
Cluey exists for the consumers to become more informed and conscious of their impacts and influence on people, the planet, and politics. It aims to solve the modern-day dilemma for impact-conscious consumers who want to align their purchases with their values and enable those consumers, through the collective power of the free market, to change howcorporations impact people, the planet, and politics.The company was founded in 2020 and is based in New Orleans, Louisiana. | Seed / Jun 20, 2023 | |
| See all 130 investments → | |||
Co-Investors
XRC Ventures
73 deals together
Gaingels
5 deals together
Expa
3 deals together
Goodwater Capital
3 deals together
99 Tartans
2 deals together
ACME Capital
2 deals together
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FAQ
What does XRC Ventures invest in?
XRC Ventures invests primarily in E-Commerce, Retail and Software startups, most often at Pre-Seed and Convertible Note stage. Most of the 130 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact XRC Ventures?
Public channels for XRC Ventures include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at XRC Ventures?
The team at XRC Ventures includes Sharon Harsa (Mentor), Sofia Haq (Senior Program & Community Manager) and Ally Tam (Venture Partner), among 15 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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