Xelia Tong
Vice President of Investment (CIP300) @ Cradle Fund
Kuala Lumpur, Malaysia
Xelia Tong is a pre-seed investor at Cradle Fund in Kuala Lumpur focused on Software and Apps. Xelia Tong is the COO of PitchIN. She previously worked at Cradle Fund Sdn Bhd as a Vice President, Investment, and Head of the Angel Tax Incentive Office. Xelia Tong attended Middlesex University.
- Total investments:
- 15
- Last investment:
- Lead investor:
- 27%
Last updated:
For AI agents: llms.txt
Industries Xelia Tong invests in
Stages Xelia Tong invests in
Countries Xelia Tong invests in
Contacts
| Type | Contact | Validation |
|---|---|---|
| Work email | ||
| Personal email | ||
| Work phone | ||
| Personal phone | ||
| Socials |
Investment Focus
Industry
- Software 3 (20%)
- Apps 2 (13%)
- SaaS 2 (13%)
- Medical 2 (13%)
- Education 2 (13%)
Stage
- Pre-Seed 14 (93%)
- Grant 1 (7%)
Country
- Malaysia 14 (93%)
- Indonesia 1 (7%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Petotum
|
Petotum is the first pet ecosystem integrator in Southeast Asia. We provide an integrated system for pet owners, lovers, businesses, and the community to revolutionise the pet care ecosystem. | $102.3K / Pre-Seed / Apr 19, 2023 | |
Docspe (AI Platform for Healthcare)
|
A software company in the healthtech sector. Automating the day-to-day operations for clinics and hospitals by allowing doctors to take casenotes, and generate accurate medical reports preventing medical human errors with an advanced EHR solution. Docspe is an eco-system, with a cloud web-base SaaS for medical institutions, and mobile apps forpatients and doctors as a platform. | $100K / Pre-Seed / Apr 19, 2023 | |
BeeBag
|
Beebag employs gamification and cutting-edge technology to assist customers in developing long-term purchasing habits. | $102.2K / Pre-Seed / Apr 18, 2023 | |
SpareXHub
|
SpareXHub is an e-commerce platform offering automotive spare parts. SpareXHub is seeing a pick-up in orders during the ongoing movement control order. | $59.8K / Pre-Seed / Mar 02, 2022 | |
|
Kumo
|
Kumo is a SaaS provider for the beauty and medical aesthetics industry. | $59.8K / Pre-Seed / Mar 02, 2022 | |
Howuku
|
Supercharge your marketing with all-in-one user behavior analytics. Get started for free: www.howuku.com | $59.8K / Pre-Seed / Mar 02, 2022 | |
Wa Sushi
|
Wa Sushi is an F&B e-commerce company, building “quality food made for delivery”. | $59.8K / Pre-Seed / Mar 02, 2022 | |
RECQA
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RECQA is a platform that preserves collective knowledge so that organizations can connect and align people, processes, and best practices. RECQA acts as a centralized, searchable knowledge-based repository for team members to share their learnings and other relevant information and contribute to the organization's collective intelligence. | $59.8K / Pre-Seed / Mar 02, 2022 | |
Biztech.Asia
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Biztech.Asia is a business and Technology digital publication that engages business leaders in business and technology conversations to help everyone pivot, adapt and thrive in these turbulent times. | $59.8K / Pre-Seed / Mar 02, 2022 | |
VireServe
|
VireServe provides a comprehensive array of digital resilience solutions and services to respond to rapidly changing market demands. | $59.8K / Pre-Seed / Mar 02, 2022 | |
| See all 15 investments → | |||
Co-Investors
About Cradle Fund
WHO IS CRADLE?Cradle Fund Sdn Bhd (Cradle) is Malaysia's early stage start-up influencer, incorporated under the Ministry of Finance Malaysia (MOF) in 2003 with a mandate to fund potential and high-calibre tech start-ups through its Cradle Investment Programme (CIP).Throughout its 13-year history, Cradle has helped fund over 700Malaysian tech start-ups and holds the highest commercialisation rate amongst government grants in the country. Having more than a decade of experience in the nation's grant funding scene, Cradle further expanded its role from grant provider to investor through the establishment of its venture arm, Cradle Seed Ventures in 2015 and following its portfolio expansion to equity investment in early 2017, Cradle now offers both funding and investment assistance. Cradle's product offerings are not only restricted to monetary aid, but also include commercialisation support, coaching and various other value-added services to cater today's entrepreneurs' diversified needs.OUR MISSIONTo be the leading pre-seed, seed and start-up stage funding agency in Malaysia, that provides effective grant and equity funding, commercialisation support, coaching, and industry value-add to accelerate the growth of start-up companies.Cradle Fund Sdn Bhd is based in Kuala Lumpur, Malaysia.
Cradle Fund Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Juliana Jan
Chief Investment Officer
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Azman Hood
Vice President of Investment (DEQ800)
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Eliza Elias
Vice President of Marketing and Strategic Partnership
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Munir Shah
Vice President of Corporate Services
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Razif Aziz
Chief Operations Officer
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FAQ
What does Xelia Tong invest in?
Xelia Tong invests primarily in Software, Apps and SaaS startups, most often at Pre-Seed and Grant stage. Most of the 15 investments tracked by Shizune back companies in Malaysia. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Xelia Tong?
Public channels for Xelia Tong include LinkedIn and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Xelia Tong last invest?
The most recent investment recorded for Xelia Tong closed in Apr 2023. Shizune tracks 15 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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