Woowa Bros
VC Fund
Seoul, South Korea
WOOWA BROS (우아한형제들) is a Korean developer of smartphone applications and advertising platforms. Its service portfolio also includes local marketing and web services solutions and products, such as a sports events app and a food delivery app. WOOWA BROS was established in March 2011 in Seoul, Korea.
- Total investments:
- 18
- Last investment:
- Lead investor:
- 11%
Last updated:
For AI agents: llms.txt
Industries Woowa Bros invests in
Artificial IntelligenceRoboticsSoftwareFood and BeverageE-Commerce
Stages Woowa Bros invests in
SeedSeries BSeries ASeries CCorporate Round
Countries Woowa Bros invests in
South KoreaMalaysiaSingaporeUnited StatesVietnam
Round sizes
Seed $634k–$10MSeries A $3.1M–$5MSeries B $5.8M–$18M
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Seed
- $634k–$10M
- Series A
- $3.1M–$5M
- Series B
- $5.8M–$18M
Investment Focus
Industry
- Artificial Intelligence 4 (22%)
- Robotics 3 (17%)
- Software 3 (17%)
- Food and Beverage 3 (17%)
- E-Commerce 2 (11%)
Stage
- Seed 5 (28%)
- Series B 4 (22%)
- Series A 3 (17%)
- Series C 1 (6%)
- Corporate Round 1 (6%)
Country
- South Korea 5 (28%)
- Malaysia 2 (11%)
- Singapore 2 (11%)
- United States 2 (11%)
- Vietnam 1 (6%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Bong Jin Kim
CEO
|
CEO | Total investments: 4 | Find email | |
Hyeonjoon Yoon
CTO
|
CTO | Total investments: 0 | Find email | |
Jongho Joo
Director and Head of Investment
|
Director and Head of Investment | Total investments: 5 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Shin Starr presents create, operate, and franchise Korean cuisine-based QSR and fast-casual dining restaurants built around its proprietary robotic kitchen technology and Korean cuisine excellence.It develops and commercializes SPACE+ Technology™, a spatial technology platform brand created by SHIN STARR presents to enhance cooking and foodservicing quality and efficiency.SPACE+ combines and integrates in-house made robotic and network technologies into a flawless autonomous kitchen platform. | $4.3M / Series A / Sep 04, 2023 | ||
| Lumini is a personalized AI skin assistant that analyzes the user’s skin and recommends the best products and services for each user. It examines the facial skin based on six categories: wrinkles,pores, acne, sebum, melasma, and redness simply by taking a photo of the face. It also features an intelligent chatbot within the mobile app that logs andanalyzes user’s lifestyle. It then combines all relevant data to provide a comprehensive skin analysis along with accurate skincare recommendations. Lumini is the first brainchild of lululab, the 22nd spin-off company from Samsung Electronics. | $15.3M / Series C / Jul 13, 2022 | ||
| Shiok Meats is cellular aquaculture and cell-based meat company. With a mission to bring clean and healthy meats and seafood by harvesting from cells instead of animals. Shiok Meats brings cell-based crustacean meats that are animal-, health- and environment-friendly.Shiok Meats was founded in 2018 and is headquartered in Central Region,Singapore. | Convertible Note / Jul 21, 2021 | ||
| Shiok Meats is cellular aquaculture and cell-based meat company. With a mission to bring clean and healthy meats and seafood by harvesting from cells instead of animals. Shiok Meats brings cell-based crustacean meats that are animal-, health- and environment-friendly.Shiok Meats was founded in 2018 and is headquartered in Central Region,Singapore. | $10M / Seed / Jul 21, 2021 | ||
| Shin Starr presents create, operate, and franchise Korean cuisine-based QSR and fast-casual dining restaurants built around its proprietary robotic kitchen technology and Korean cuisine excellence.It develops and commercializes SPACE+ Technology™, a spatial technology platform brand created by SHIN STARR presents to enhance cooking and foodservicing quality and efficiency.SPACE+ combines and integrates in-house made robotic and network technologies into a flawless autonomous kitchen platform. | $3.5M / Series A / Jul 19, 2021 | ||
| IPrice was set up to offer shoppers the widest selection of products and brands, provided by hundreds of partners in Southeast Asia. The company is driven by a mission to bring a greater level of transparency, convenience, and trust to the e-commerce market in Southeast Asia by making it easy for shoppers to compare prices, discover products, andget the best deals from thousands of online shops.With the help and funding of the Asia Venture Group—investments include iMoney, Trusted Company, and Happy Fresh—iPrice quickly acquired international know-how, expertise, and talent in fields ranging from technology to online marketing to the business side of things. Focused on execution from its headquarters in Kuala Lumpur, the company has quickly expanded across seven markets, including Indonesia, Vietnam, Singapore, Hong Kong, Thailand, and the Philippines. | $1.5M / Corporate Round / May 19, 2021 | ||
| Shin Starr presents create, operate, and franchise Korean cuisine-based QSR and fast-casual dining restaurants built around its proprietary robotic kitchen technology and Korean cuisine excellence.It develops and commercializes SPACE+ Technology™, a spatial technology platform brand created by SHIN STARR presents to enhance cooking and foodservicing quality and efficiency.SPACE+ combines and integrates in-house made robotic and network technologies into a flawless autonomous kitchen platform. | $2.4M / Seed / Feb 24, 2021 | ||
| EVOS Esports is an eSports organization developing an online sports platform to build the landscape for eSports in the country. Its platform builds out the infrastructure needed to cater to professional players and content creators in the Southeast Asia region that enables users to build a reputation for professionalism in all the branches ofcompetitive gaming. It provides a full professional structure behind every team, providing support such as in-game coaching, training facilities, and mental wellness care. | $12M / Series B / Oct 16, 2020 | ||
| Established in January 2014, N.THING is a Seoul-based Agri-Food tech company leading innovation in agricultural products, by extension, in the farm-to-table food value chain by combining IoT technology and data. It developed the world’s first modular vertical farm ‘CUBE’ which is easy to expand. N.THING CUBE is a modularized farm with massproductivity where a dedicated OS provides the most optimized environment for each crop so as to create maximized efficiency. N.THING is the world’s first smart farming company that won the iF Design Award, Architecture in 2020. Also, it is a winner of Best of Innovation at the CES 2020 for its excellence in technology, which is the first ever in the agricultural field. N.THING is planning to expand its business on a large scale this year after it successfully completes the PoC process in the U.A.E. Our North American branch office located in New York. N.THING hopes to connect people to nature, things to things, people to things, and people to people through IoT technologies by creating Number of Things out of Nothing. .CUBE : CUBE is internet connected modular container vertical farm. It's an ultimate indoor farm which contains LED technology, real time monitoring system through IoT sensors, collected cultivation data, and upgradable software. We deliver the farm of the desired container form to the desired place.SQUARE : SQUARE is modular hydroponic kit. SQUARE can connect each module and share water. Users can connect as many as they want, grow greens and herbs, and make food great themselves. Each Square consists of four Pickcells, which contains special nutrient-rich sponge. With special sponge and hydroponic, it gives the most simple and effective gardening experience.Planty : Planty is the first Internet-connected social pot in the world. Planty gives pleasure to grow plants with your family, friend, and colleague. Planty enables the user to monitor the environmental information on temperature, soil moisture, and ambient light around plants and give water to plants any me or anywhere.Life : Life is a smart gardening journal aimed at the gardening sector. Plant lovers and gardeners are able to record their gardening activities and information and share them through Social Media. The user can easily insert weather data, location data, gardening activities, and plants’ events. Moreover, all the gardening data can be shared through social media.Sikmulsung: Sikmulsung is our show room to explore 'freshness' of our product and service. It is a place for everyone seeking for 'freshness' in visual, in texture, in taste, in flavor or even in atmosphere with, N.THING's in-store farm, exclusively made for Sikmulsung, special F&B's and our end products. | $10.3M / Series B / Sep 17, 2020 | ||
| Pop Meals is a food delivery service that utilizes artificial intelligence in logistics and cooking automation.The company combines centralized, large-scale production with customer data, machine learning and the chefs in the industry to offer food delivery experience. It applies artificial intelligence to last-mile delivery offering the lowestdelivery costs in the industry.Dahmakan was founded in 2015 and is headquartered in Kuala Lumpur, Malaysia. | $18M / Series B / Feb 27, 2020 | ||
| See all 18 investments → | |||
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FAQ
What does Woowa Bros invest in?
Woowa Bros invests primarily in Artificial Intelligence, Robotics and Software startups, most often at Seed and Series B stage. Most of the 18 investments tracked by Shizune back companies in South Korea. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Woowa Bros's check size?
Woowa Bros typically joins rounds of $634k–$10M at Seed, $3.1M–$5M at Series A and $5.8M–$18M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Woowa Bros participates in.
How do I contact Woowa Bros?
Public channels for Woowa Bros include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Woowa Bros?
The team at Woowa Bros includes Bong Jin Kim (CEO), Hyeonjoon Yoon (CTO) and Jongho Joo (Director and Head of Investment). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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