Veronica Allende Serra
Founding Partner @ Innova Capital
São Paulo, Brazil
Veronica Allende Serra is a Series G investor at Innova Capital in São Paulo focused on Mobile and E-Commerce. Veronica Allende Serra is the founding partner of Pacific Investments and Innova Capital Fund with 19 years of experience making private and growth equity investments in a variety of sectors in the US and throughout Latin America. Innova Capital was established in 2009 to focus on innovation and has as its key backers leading families who investglobally. Early investments included leading anti-fraud platform Clearsale and cable company Blue Interactive. More recently Veronica exited leading email marketing company Virid (sold to Experian) and Digital Ad agency Fbiz (sold to WPP) and Data company Zipcode (sold to TransUnion). Some of the current investments of Innova are Accera (supply chain software), TradeForce (POS mobile service) and Movile – the leading mobile content and services company in the Latam region. Movile owns Playkids and Ifood. In 2015 Veronica also invested in Jampp (adtech), Yogome (educational games), Breathometer and Editas Medicine.Veronica is active in entrepreneurship as a mentor and helped establish numerous companies, including Patagon.com in Brazil (sold to Banco Santander). From 1998-2001, Veronica headed investments for Latin America of IRR LLC, and prior was an assistant to the CEO of Leucadia National Corporation and worked at Goldman Sachs. Veronica has been a lead independent director of Mercado Libre since 2007 (NASDAQ: MELI) where she was also an early investor. In addition to being on the board her portfolio companies, Veronica sits on the nonprofit boards of Instituto Sidarta (education), is senior advisor to Endeavor Global and Member of Harvard Business School’s Latin American Advisory Board and Alumni Board. She collaborates with Fundação Estudar, where she was a director for 3 years, helped start its endowment and supports the Prep Scholars program. Veronica was also a Board Member of iSmart Foundation (education) from 2009-2014. She is a member of the G-50 http://www.g-50.org, member of the YPO, co-founder of the Latin American Start up Challenge and judge & member of the XTC Advisory Council http://extremetechchallenge.com. In November 2015, Veronica was selected as one of the top 25 businesswomen in Latin America by Latin Trade Magazine.Veronica received her MBA from Harvard Business School in 1997, was funded by a full scholarship through the Organization of American States and Fundação Estudar. In her 15th reunion, she established a fellowship for entrepreneur-focused students at HBS. Veronica graduated in Law from the University of São Paulo and Art and Advertising from Escola Panamericana de Arte. She was born in Chile, grew up in the US and Brazil, and is fluent in Spanish, English, Portuguese, French, Italian, and conversant in German.
- Total investments:
- 7
- Last investment:
- Lead investor:
- 29%
Last updated:
For AI agents: llms.txt
Industries Veronica Allende Serra invests in
Stages Veronica Allende Serra invests in
Countries Veronica Allende Serra invests in
Contacts
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| Work email | ||
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Investment Focus
Industry
- Mobile 2 (29%)
- E-Commerce 2 (29%)
- Delivery 1 (14%)
- Health Care 1 (14%)
- Restaurants 1 (14%)
Stage
- Series G 2 (29%)
- Series B 1 (14%)
- Series D 1 (14%)
- Series F 1 (14%)
- Series H 1 (14%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Mevo is a healthcare platform that makes people's life simpler by providing everything from a digital prescription with an online purchase option for medicines to be delivered to their homes. Mevo is headquartered in São Paulo, Brazil and was founded in 2017. | $18.2M / Series B / Mar 25, 2026 | ||
| IFood is an online food delivery portal that develops an innovative system so users can order deliveries on the internet with no hassle.It aims to revolutionize the world of food for a more practical and enjoyable life. In an innovative technology environment and the challenge of strong growth with the delivery partners, restaurants, andcustomers.Eduardo Baer, Felipe Ramos Fioravante, Gabriel Pinto, Guilherme Bonifacio, and Patrick Sigrist founded it on May 15, 2011 and is headquartered in Jundiaí, Brazil as a subsidiary of Movile Internet Móvel. | $500M / Series G / Nov 13, 2018 | ||
| Movile is a Brazilian mobile commerce platform that operates in Latin America, the USA, and France. The company works with people who are completely passionate to achieve this dream, empowered to build new businesses with global potential, and driven to take risks to learn as fast as it grows. Movile invests in content distribution platforms andOnline-To-Offline (O2O) applications in the segments of children's education and other mobile content, food delivery, ticketing, and cloud logistics. Movile is supported by Naspers, a global internet and entertainment group and one of the largest technology investors in the world and a strategic partner and shareholder of Movile since 2008, and by Innova Capital, a global Venture Capital and Private Equity firm focused on long-term value creation and a strategic partner and shareholder of Movile since 2014. | $124M / Series I / Jul 12, 2018 | ||
| Movile is a Brazilian mobile commerce platform that operates in Latin America, the USA, and France. The company works with people who are completely passionate to achieve this dream, empowered to build new businesses with global potential, and driven to take risks to learn as fast as it grows. Movile invests in content distribution platforms andOnline-To-Offline (O2O) applications in the segments of children's education and other mobile content, food delivery, ticketing, and cloud logistics. Movile is supported by Naspers, a global internet and entertainment group and one of the largest technology investors in the world and a strategic partner and shareholder of Movile since 2008, and by Innova Capital, a global Venture Capital and Private Equity firm focused on long-term value creation and a strategic partner and shareholder of Movile since 2014. | $82M / Series H / Dec 07, 2017 | ||
| Movile is a Brazilian mobile commerce platform that operates in Latin America, the USA, and France. The company works with people who are completely passionate to achieve this dream, empowered to build new businesses with global potential, and driven to take risks to learn as fast as it grows. Movile invests in content distribution platforms andOnline-To-Offline (O2O) applications in the segments of children's education and other mobile content, food delivery, ticketing, and cloud logistics. Movile is supported by Naspers, a global internet and entertainment group and one of the largest technology investors in the world and a strategic partner and shareholder of Movile since 2008, and by Innova Capital, a global Venture Capital and Private Equity firm focused on long-term value creation and a strategic partner and shareholder of Movile since 2014. | $53M / Series G / Jun 29, 2017 | ||
| Movile is a Brazilian mobile commerce platform that operates in Latin America, the USA, and France. The company works with people who are completely passionate to achieve this dream, empowered to build new businesses with global potential, and driven to take risks to learn as fast as it grows. Movile invests in content distribution platforms andOnline-To-Offline (O2O) applications in the segments of children's education and other mobile content, food delivery, ticketing, and cloud logistics. Movile is supported by Naspers, a global internet and entertainment group and one of the largest technology investors in the world and a strategic partner and shareholder of Movile since 2008, and by Innova Capital, a global Venture Capital and Private Equity firm focused on long-term value creation and a strategic partner and shareholder of Movile since 2014. | $40M / Series F / Jun 29, 2016 | ||
| Movile is a Brazilian mobile commerce platform that operates in Latin America, the USA, and France. The company works with people who are completely passionate to achieve this dream, empowered to build new businesses with global potential, and driven to take risks to learn as fast as it grows. Movile invests in content distribution platforms andOnline-To-Offline (O2O) applications in the segments of children's education and other mobile content, food delivery, ticketing, and cloud logistics. Movile is supported by Naspers, a global internet and entertainment group and one of the largest technology investors in the world and a strategic partner and shareholder of Movile since 2008, and by Innova Capital, a global Venture Capital and Private Equity firm focused on long-term value creation and a strategic partner and shareholder of Movile since 2014. | $55M / Series D / Aug 07, 2014 |
Co-Investors
About Innova Capital
Innova Capital is a Brazilian growth equity fund focused in high growth technology companies
Innova Capital Contacts
| Name | Phone | Socials | |
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Veronica Allende Serra
Founding Partner
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FAQ
What does Veronica Allende Serra invest in?
Veronica Allende Serra invests primarily in Mobile, E-Commerce and Delivery startups, most often at Series G and Series B stage. Most of the 7 investments tracked by Shizune back companies in Brazil. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Veronica Allende Serra?
Public channels for Veronica Allende Serra include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Veronica Allende Serra last invest?
The most recent investment recorded for Veronica Allende Serra closed in Mar 2026. Shizune tracks 7 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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