The Seed Lab
VC Fund
New York, United States
The Seed Lab is a VC fund in New York focused on Food and Beverage and Information Technology. An entrepreneur-led early-stage venture fund set apart by the careful curation and incubation of every consumer-facing venture they work with.
- Total investments:
- 8
- Last investment:
- Lead investor:
- 38%
Last updated:
For AI agents: llms.txt
Industries The Seed Lab invests in
Stages The Seed Lab invests in
Countries The Seed Lab invests in
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Jesse Cole
|
|||
Stephen Ippolito
|
|||
Investment Focus
Industry
- Food and Beverage 2 (25%)
- Information Technology 2 (25%)
- Video 1 (13%)
- Coffee 1 (13%)
- EdTech 1 (13%)
Stage
- Seed 6 (75%)
- Pre-Seed 1 (13%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
George R. Hornig
Founding Partner & Chairman
|
Founding Partner & Chairman | Total investments: 3 | Find email | |
|
Jesse Cole
Founding Partner
|
Founding Partner | Total investments: 0 | Find email | |
|
Stephen Ippolito
Founding Partner
|
Founding Partner | Total investments: 1 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Ready Set Jet
|
Ready Set Jet mission driven global luxury beauty and lifestyle brand for the on-the-go generation. They believe the future is female. That's why they are using beauty and travel as a vehicle for global change. | Seed / Jan 01, 2021 | |
Terra Kaffe
|
Terra Kaffe offers a fully-automatic bean-to-cup espresso machine. By selling direct-to-consumer, the company brings a new design language, a unique customer experience, and features to the market at a good price. Terra Kaffe makes premium in-home espresso coffee that is socially conscious, convenient, and affordable. | $4.2M / Seed / Nov 17, 2020 | |
Salesbeat
|
Salesbeat has an AI driven platform that uses micro and macro factors to model consumer buying behaviour and makes predictive recommendations of optimal stock levels to FMCG sales people who sell into supermarkets, distributors & wholesalers, eliminating lost sales due to out of stock. | $317K / Pre-Seed / Nov 01, 2020 | |
Vantage Point
|
Vantage Point operates as a workforce learning and professional development company. It develops technology platforms that deliver immersive and interactive learning experiences for employees. The company focuses on improving workplace skills and fostering understanding through human-centered training programs. Its solutions support professionaldevelopment and organizational learning initiatives. It uses interactive technology to structure learning, track progress, and facilitate skill acquisition. | $2.3M / Seed / May 07, 2020 | |
StoryFile
|
StoryFile is changing the way people interact and communicate with each other and the world. Through user-led voice-activated technology, advanced AI and beyond, StoryFile provides a platform for an intimate and natural conversational video interactive experience. StoryFile is a content-driven technology company that allows individuals to preserve,share, and consume stories and experiences through its proprietary and innovative legacy capture system.StoryFile is reimagining storytelling by authentically preserving memories, moments, and beyond, in a meaningful way that empowers the storyteller and user. By preserving stories and history in a way that allows users to have authentic interactions, StoryFile is not only creating a new form of storytelling, but is also creating more sustainable bonds between people, everywhere.Creating a world where everyone, anywhere, anytime, can connect with those living or in the past is finally a reality with StoryFile. This visual and interactive storytelling platform allows people to have a natural conversation across time and space.Just think – StoryFile gives your great-great grandchildren an opportunity to speak with you, learn from you, and get to know you in a way that was never possible before. The gift of storytelling – the gift of passing experiences to future generations – is priceless. StoryFile wants to ensure each and every person has such opportunity – from the Studio experience to the app, there is something for everyone!Here’s how it works: An individual is filmed (or films themselves) answering questions about their life, which are then processed and stored on the StoryFile platform. Users can then have a real life-like conversation with the filmed-version of the individual on the web or mobile application – anytime, anywhere. StoryFile’s platform promotes user-led education and curiosity, providing an opportunity for users to directly engage with the interviewee. StoryFile captures the interviewee’s legacy in a unique way by empowering the interviewee to pass on their values, struggles, life lessons, morals, decisions and more, while inspiring future generations.About The StoryFile Experience: The StoryFile experience is intimate, personal and truly unique. StoryFile has created a warm and comfortable studio space for the interviewee to share his/her life lessons, personal memories, struggles, triumphs, joys, milestones, and more. The most important thing about you is your story, so it’s the most important story to tell. StoryFile’s team takes the time to get to know you, and works with you and your family to craft and facilitate the telling of that story, as it is the most important gift to future generations you will ever give. StoryFile’s studio is equipped with cutting edge technology that produces 3D assets as well as Hi-Fidelity 2D images. This is how the magic is made. | $2.1M / Seed / May 01, 2020 | |
Sanguina
|
Sanguina offers point-of-care testing solutions and a smartphone-based application that uses image analysis of fingernail characteristics to estimate biomarkers without invasive procedures. Its products are supported by clinical studies and peer-reviewed research evaluating accuracy and usability in both controlled and real-world settings. Theplatform integrates data science and biomedical research to process large datasets and generate personalized health insights. | $2.2M / Seed / Mar 07, 2020 | |
|
Terra Kaffe
|
Terra Kaffe offers a fully-automatic bean-to-cup espresso machine. By selling direct-to-consumer, the company brings a new design language, a unique customer experience, and features to the market at a good price. Terra Kaffe makes premium in-home espresso coffee that is socially conscious, convenient, and affordable. | $575K / Seed / Nov 12, 2019 | |
SIMULATE
|
SIMULATE is an early-stage biotechnology company whose mission is to accelerate the world’s transition to sustainable nutrition. SIMULATE’s first product, NUGGS, is a chicken nugget simulation made from plant inputs. Since NUGGS launched in the Summer of 2019, NUGGS has evolved into the fastest-growing chicken nugget on the planet. SIMULATE iscurrently developing other products, some that will launch later in the year. | $7M / Seed / Jul 09, 2019 |
Co-Investors
Loyal VC
2 deals together
ACME Capital
1 deal together
Angels
1 deal together
Connexa Capital
1 deal together
LAUNCH
1 deal together
Maven Ventures
1 deal together
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FAQ
What does The Seed Lab invest in?
The Seed Lab invests primarily in Food and Beverage, Information Technology and Video startups, most often at Seed and Pre-Seed stage. Most of the 8 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact The Seed Lab?
Public channels for The Seed Lab include the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at The Seed Lab?
The team at The Seed Lab includes George R. Hornig (Founding Partner & Chairman), Jesse Cole (Founding Partner) and Stephen Ippolito (Founding Partner). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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