The Craftory
VC Fund
London, United Kingdom
The Craftory is an investment fund that focuses on cause-driven CPG brands. They offer permanent early stage and growth capital to consumer brands. It was founded in 2018 and headquartered in London, England.
- Total investments:
- 30
- Last investment:
- Lead investor:
- 77%
Last updated:
For AI agents: llms.txt
Industries The Craftory invests in
Stages The Craftory invests in
Countries The Craftory invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
| See all 8 contacts → | |||
Round size
- Series A
- $10M–$60M
- Series B
- $18M–$52M
- Venture - Series Unknown
- $13M–$20M
Investment Focus
Industry
- Health Care 5 (17%)
- Consumer Goods 4 (13%)
- Retail 3 (10%)
- Wellness 3 (10%)
- Food and Beverage 3 (10%)
Stage
- Series A 6 (20%)
- Series B 5 (17%)
- Venture - Series Unknown 3 (10%)
- Series C 2 (7%)
- Seed 1 (3%)
Country
- United States 9 (30%)
- United Kingdom 2 (7%)
- Chile 1 (3%)
- Brazil 1 (3%)
- Belgium 1 (3%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Ernesto Schmitt
Co-Founder and Managing Partner
|
Co-Founder and Managing Partner | Total investments: 10 | Find email | |
Charles Leeming
Partner
|
Partner | Total investments: 1 | Find email | |
Craig Dubitsky
Brain Trust Member
|
Brain Trust Member | Total investments: 0 | Find email | |
Elio Sceti
Co founder & Chief Crafter
|
Co founder & Chief Crafter | Total investments: 24 | Find email | |
Jamie Swango
Craft Partner
|
Craft Partner | Total investments: 3 | Find email | |
| See all 8 team members → | ||||
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Needed is a pregnancy nutrition and education company that supports optimal nourishment before, during, and after pregnancy. Its products are currently sold directly to consumers and through a network of health practitioners (doctors, doulas, nutritionists, and more). It was founded by Julie Sawaya and Ryan Woodbury in 2017 and is based in LosAngeles, California. | $14M / Series A / Nov 07, 2023 | ||
| AllPlants operates as UK's vegan meal delivery service. All their packaging is 100% recyclable, partly compostable, and mostly reusable. They’re creating delicious dinners to inspire more plant-based living, so people + planet thrive together. To start that journey, They’re delivering their hand-prepared meals to doorsteps UK-wide. | $12.8M / Venture - Series Unknown / May 01, 2023 | ||
| Edgard & Cooper offers foods for dogs and cats made with natural and nutritious ingredients. Their products are made with fresh meat and simple ingredients making it more balanced than over-processed pet food. Edgard & Cooper was founded in 2014 by Louis Chalabi and Jürgen Degrande and is headquartered in Kortrijk, Belgium. | $21.9M / Jan 23, 2023 | ||
| Edgard & Cooper offers foods for dogs and cats made with natural and nutritious ingredients. Their products are made with fresh meat and simple ingredients making it more balanced than over-processed pet food. Edgard & Cooper was founded in 2014 by Louis Chalabi and Jürgen Degrande and is headquartered in Kortrijk, Belgium. | $21.7M / Series C / Jan 23, 2023 | ||
| NotCo is a food industry. They use technology to recreate the same products. They create food systems. They produce plant-based meat and dairy substitutes. They used artificial intelligence to make plant-based food that functions and animal-based tastes. | $70M / Series D / Dec 12, 2022 | ||
| Moss.Earth is the world's largest environmental platform focused on developing innovative approaches to pursuing a sustainable environment. An initial focus on the Amazon rainforest has proven successful, yet we are confident we can make a global impact. Most of our activities revolve around the sourcing and selling carbon credits, albeitthrough digitally-powered and viable processes. | $10M / Series A / Jan 31, 2022 | ||
| AllPlants operates as UK's vegan meal delivery service. All their packaging is 100% recyclable, partly compostable, and mostly reusable. They’re creating delicious dinners to inspire more plant-based living, so people + planet thrive together. To start that journey, They’re delivering their hand-prepared meals to doorsteps UK-wide. | $52.2M / Series B / Oct 18, 2021 | ||
| Who Gives a Crap is an Australian startup that develops forest friendly toilet paper, paper towels, and tissues. It also donates a portion of the profits to water/sanitation projects in the developing world. Founded in 2012, Who Gives a Crap is based in Melbourne, Victoria. | $41.5M / Series A / Sep 14, 2021 | ||
| Freddie's Flowers provides flower arrangements and delivery services. | $60M / Series A / Jul 28, 2021 | ||
| Kadenwood is a privately-held consumer products lifestyle company focused on shaping CBD into a trusted and safe mainstream wellness category. Kadenwood is backed by CPG marketing and category innovation expertise and vertically-integrated CBD farming to ensure quality CBD oil from seed-to-shelf that contains no THC (tetrahydrocannabinol). | $50M / Series B / Jun 29, 2021 | ||
| See all 30 investments → | |||
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FAQ
What does The Craftory invest in?
The Craftory invests primarily in Health Care, Consumer Goods and Retail startups, most often at Series A and Series B stage. Most of the 30 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What round sizes does The Craftory invest in?
The Craftory typically joins rounds of $10M–$60M at Series A, $18M–$52M at Series B and $13M–$20M at Venture - Series Unknown. These are whole funding-round sizes, not The Craftory's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds The Craftory took part in.
How do I contact The Craftory?
Public channels for The Craftory include LinkedIn, the website linked on this profile and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at The Craftory?
The team at The Craftory includes Ernesto Schmitt (Co-Founder and Managing Partner), Charles Leeming (Partner) and Craig Dubitsky (Brain Trust Member), among 8 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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