# The Craftory

> The Craftory is a VC fund in London backing Health Care and Consumer Goods. See 27 investments, check sizes, portfolio and contact details. Updated Aug 2026.

- Type: VC Fund
- Location: London, United Kingdom
- Total investments: 27
- Last investment: Nov 2023
- Lead investor: 74%
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/company/thecraftory/
- Website: https://thecraftory.io
- Facebook: https://www.facebook.com/CraftoryBrands/
- Instagram: https://www.instagram.com/craftorybrands

The Craftory is an investment fund that focuses on cause-driven CPG brands. They offer permanent early stage and growth capital to consumer brands. It was founded in 2018 and headquartered in London, England.

## Contacts

5 contacts available for The Craftory. Shizune tracks 8 team members at The Craftory. Sign up free to unlock them: https://app.shizune.co/sign-up/investor-profiles/find-team-emails/the-craftory?utm_source=investor_profile

## Round sizes

| Stage | Round size |
| --- | --- |
| Series A | $10M–$60M |
| Series B | $18M–$52M |
| Series C | $22M–$85M |

## Investment focus

### Industry

| Industry | Investments | Share |
| --- | --- | --- |
| Health Care | 5 | 19% |
| Consumer Goods | 4 | 15% |
| Retail | 3 | 11% |
| Wellness | 3 | 11% |
| Food and Beverage | 3 | 11% |

37 industries tracked in total.

### Stage

| Stage | Investments | Share |
| --- | --- | --- |
| Series A | 6 | 22% |
| Series B | 5 | 19% |
| Series C | 2 | 7% |
| Funding Round | 2 | 7% |
| Venture - Series Unknown | 2 | 7% |

9 stages tracked in total.

### Country

| Country | Investments | Share |
| --- | --- | --- |
| United States | 9 | 33% |
| United Kingdom | 2 | 7% |
| Chile | 1 | 4% |
| Brazil | 1 | 4% |
| Belgium | 1 | 4% |

6 countries tracked in total.

## Team

| Name | Title | Investments | Profile |
| --- | --- | --- | --- |
| Ernesto Schmitt | Co-Founder and Managing Partner | 10 | https://shizune.co/investors/profile/ernesto-schmitt |
| Charles Leeming | Partner | 1 | https://shizune.co/investors/profile/charles-leeming-97ad |
| Craig Dubitsky | Brain Trust Member | 0 | https://shizune.co/investors/profile/craig-dubitsky |
| Elio Sceti | Co founder & Chief Crafter | 21 | https://shizune.co/investors/profile/elio-leoni-sceti |
| Jamie Swango | Craft Partner | 3 | https://shizune.co/investors/profile/jamie-swango |

## Investments

| Company | Description | Amount | Stage | Date | Website |
| --- | --- | --- | --- | --- | --- |
| Needed | Needed is a pregnancy nutrition and education company that supports optimal nourishment before, during, and after pregnancy. Its products are currently sold directly to consumers and through a network of health practitioners (doctors, doulas, nutritionists, and more). It was founded by Julie Sawaya and Ryan Woodbury in 2017 and is based in LosAngeles, California. | $14M | Series A | Nov 07, 2023 |  |
| AllPlants | AllPlants operates as UK's vegan meal delivery service. All their packaging is 100% recyclable, partly compostable, and mostly reusable. They’re creating delicious dinners to inspire more plant-based living, so people + planet thrive together. To start that journey, They’re delivering their hand-prepared meals to doorsteps UK-wide. | $12.8M | Venture - Series Unknown | May 01, 2023 |  |
| Edgard & Cooper | Edgard & Cooper offers foods for dogs and cats made with natural and nutritious ingredients. Their products are made with fresh meat and simple ingredients making it more balanced than over-processed pet food. Edgard & Cooper was founded in 2014 by Louis Chalabi and Jürgen Degrande and is headquartered in Kortrijk, Belgium. | $21.9M |  | Jan 23, 2023 |  |
| Edgard & Cooper | Edgard & Cooper offers foods for dogs and cats made with natural and nutritious ingredients. Their products are made with fresh meat and simple ingredients making it more balanced than over-processed pet food. Edgard & Cooper was founded in 2014 by Louis Chalabi and Jürgen Degrande and is headquartered in Kortrijk, Belgium. | $21.7M | Series C | Jan 23, 2023 |  |
| Edgard & Cooper | Edgard & Cooper offers foods for dogs and cats made with natural and nutritious ingredients. Their products are made with fresh meat and simple ingredients making it more balanced than over-processed pet food. Edgard & Cooper was founded in 2014 by Louis Chalabi and Jürgen Degrande and is headquartered in Kortrijk, Belgium. | $21.7M | Series C | Jan 23, 2023 |  |
| NotCo | NotCo is a food industry. They use technology to recreate the same products. They create food systems. They produce plant-based meat and dairy substitutes. They used artificial intelligence to make plant-based food that functions and animal-based tastes. | $70M | Series D | Dec 12, 2022 |  |
| NotCo | NotCo is a food industry. They use technology to recreate the same products. They create food systems. They produce plant-based meat and dairy substitutes. They used artificial intelligence to make plant-based food that functions and animal-based tastes. | $70M | Series D | Dec 12, 2022 |  |
| Moss.Earth | Moss.Earth is the world's largest environmental platform focused on developing innovative approaches to pursuing a sustainable environment. An initial focus on the Amazon rainforest has proven successful, yet we are confident we can make a global impact. Most of our activities revolve around the sourcing and selling carbon credits, albeitthrough digitally-powered and viable processes. | $10M | Series A | Jan 31, 2022 |  |
| AllPlants | AllPlants operates as UK's vegan meal delivery service. All their packaging is 100% recyclable, partly compostable, and mostly reusable. They’re creating delicious dinners to inspire more plant-based living, so people + planet thrive together. To start that journey, They’re delivering their hand-prepared meals to doorsteps UK-wide. | $52.2M | Series B | Oct 18, 2021 |  |
| Who Gives a Crap | Who Gives a Crap is an Australian startup that develops forest friendly toilet paper, paper towels, and tissues. It also donates a portion of the profits to water/sanitation projects in the developing world. Founded in 2012, Who Gives a Crap is based in Melbourne, Victoria. | $41.5M | Series A | Sep 14, 2021 |  |

10 of 27 investments shown.

## Co-investors
- [Bezos Expeditions](https://shizune.co/investors/profile/bezos-expeditions) — VC Fund, 4 deals together
- [Tiger Global Management](https://shizune.co/investors/profile/tiger-global) — VC Fund, 4 deals together
- [Cleveland Avenue](https://shizune.co/investors/profile/cleveland-avenue) — VC Fund, 3 deals together
- [DLF Venture](https://shizune.co/investors/profile/dlf-venture) — VC Fund, 3 deals together
- [Future Positive](https://shizune.co/investors/profile/future-positive) — VC Fund, 3 deals together
- [Kaszek](https://shizune.co/investors/profile/kaszek-ventures) — VC Fund, 3 deals together

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## FAQ

### What does The Craftory invest in?

The Craftory invests primarily in Health Care, Consumer Goods and Retail startups, most often at Series A and Series B stage. Most of the 27 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

### What is The Craftory's check size?

The Craftory typically joins rounds of $10M–$60M at Series A, $18M–$52M at Series B and $22M–$85M at Series C. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds The Craftory participates in.

### How do I contact The Craftory?

Public channels for The Craftory include LinkedIn, the website linked on this profile and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

### Who are the partners at The Craftory?

The team at The Craftory includes Ernesto Schmitt (Co-Founder and Managing Partner), Charles Leeming (Partner) and Craig Dubitsky (Brain Trust Member), among 8 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.

### Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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