Blake Heston
Managing Director @ W Capital Partners
New York, United States
Blake Heston is a Series E investor at W Capital Partners in New York focused on Software and Marketing. Blake is a Managing Director at W Capital, where he sources and leads new investment opportunities and manages existing portfolio companies. Blake works closely with private equity shareholders to structure liquidity solutions for non-control equity interests in private companies and with portfolio company management teams to finance growth andacquisition opportunities. Blake is involved with several of the firm’s portfolio companies through board and advisory roles. Current investments include Acquia, Billtrust, Brainshark, Core Security, Inspirato, Mindbody, Ravn Air Group, Skytap and Vision Critical. Prior to joining W Capital in 2007, Blake worked at Lehman Brothers and First Albany Capital. At Lehman Brothers, Blake was involved in structuring various M&A, leverage buyout and financing transactions for clients in the Technology M&A Group. At First Albany Capital, Blake worked on M&A and corporate finance transactions for middle-market companies in the healthcare, technology and industrial sectors. Blake was named one of GrowthCap’s Top 40 Under 40 Growth Investors in 2017.Blake holds a B.S. in Business Administration from Georgetown University.
- Total investments:
- 4
- Last investment:
- Lead investor:
- 50%
Last updated:
For AI agents: llms.txt
Industries Blake Heston invests in
Stages Blake Heston invests in
Countries Blake Heston invests in
Investment Focus
Industry
- Software 3 (75%)
- Marketing 2 (50%)
- SaaS 1 (25%)
- Beauty 1 (25%)
- Fitness 1 (25%)
Stage
- Series E 1 (25%)
- Series F 1 (25%)
- Private Equity 1 (25%)
- Secondary Market 1 (25%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Workfront
|
Workfront is a cloud-based Enterprise Work Management solution that helps marketing teams, creative agencies, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, and disconnected tools. Unlike other tools, Workfront Enterprise Work Cloud is a centralized, easy-to-adopt solution for managing and collaboratingon all types of work through the entire work lifecycle, which improves team productivity and executive visibility. Workfront is trusted by thousands of global enterprises, like Cars.com, Cisco Systems, Comcast, iProspect, Schneider Electric, and Trek. To learn more, visit www.workfront.com or follow us on Twitter @Workfront_Inc. | $280M / Secondary Market / Mar 13, 2019 | |
Ping Identity
|
Ping Identity provides cloud-based identity management software for companies and government organizations. They help enterprises achieve Zero Trust identity-defined security & more personalized, streamlined user experiences. The Ping Intelligent Identity Platform provides customers, employees, partners, and, increasingly, IoT, with access tothe cloud, mobile, SaaS, and on-premises applications and APIs, while also managing identity and profile data at scale. Ping Identity was founded in 2002 and headquartered in Denver, Colorado. | $35M / Series F / Sep 18, 2014 | |
Mindbody
|
Mindbody is a wellness experience platform that connects users to fitness, beauty, and integrative health services. Fitness studios, salons, spas, and integrative health centers—use Mindbody's integrated software and payments platform to run, market, and grow their businesses. Consumers use Mindbody to find, engage, and transact with wellnessproviders in their local communities and around the world.Mindbody helps people lead healthier, happier lives by connecting the world to wellness. It was founded in 2001 and headquartered in San Luis Obispo, California. | $50M / Private Equity / Feb 20, 2014 | |
|
Ping Identity
|
Ping Identity provides cloud-based identity management software for companies and government organizations. They help enterprises achieve Zero Trust identity-defined security & more personalized, streamlined user experiences. The Ping Intelligent Identity Platform provides customers, employees, partners, and, increasingly, IoT, with access tothe cloud, mobile, SaaS, and on-premises applications and APIs, while also managing identity and profile data at scale. Ping Identity was founded in 2002 and headquartered in Denver, Colorado. | $44M / Series E / Jul 16, 2013 |
Co-Investors
About W Capital Partners
W Capital Partners is a private equity fund, based in New York City, that provides exit flexibility for private equity shareholders and growth capital for private companies.The firm offers liquidity solutions for investors looking to monetize minority investments in private equity-backed companies. W Capital works with private equity firms,venture capital firms, financial institutions, corporations, company founders and lenders to structure liquidity transactions that range from $5-$50 million for a single company position to $50-$250 million for a portfolio of company interests. The firm also invests primary capital to support portfolio company growth concurrent with liquidity transactions as well as over the duration of an investment. W Capital invests across three stages of investment: late-stage venture capital, growth equity and buyout. The firm has a diversified approach to portfolio construction with investments across several industry sectors including: business services, consumer / retail, communications, financial services, healthcare, industrial, internet & media and software & services.
W Capital Partners Contacts
| Name | Phone | Socials | |
|---|---|---|---|
|
Blake Heston
Managing Director
|
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Chris Howard
Associate
|
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Colleen Keeley
Administration
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David S. Wachter
Managing Partner
|
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John Lambrech
Chief Financial Officer
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FAQ
What does Blake Heston invest in?
Blake Heston invests primarily in Software, Marketing and SaaS startups, most often at Series E and Series F stage. Most of the 4 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
When did Blake Heston last invest?
The most recent investment recorded for Blake Heston closed in Mar 2019. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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