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Stefan Smalla, Founder & Chief Executive Officer at WestWing

Stefan Smalla

Founder & Chief Executive Officer @ WestWing

Munich, Germany

Stefan Smalla is a angel investor at WestWing in Munich focused on Retail and Grocery. Stefan Smalla is the Founder and CEO at Westwing.Before founding Westwing, Stefan worked at Bain & Co. as a Senior Manager. In the early days of e-commerce he was a CTO and VP of E-Commerce at dooyoo, and he founded a social network.

Total investments:
2
Last investment:
Lead investor:
50%

Last updated:

Industries Stefan Smalla invests in

RetailGroceryDeliveryInternetIT Management

Stages Stefan Smalla invests in

AngelSeries A

Countries Stefan Smalla invests in

GermanyUnited Kingdom

Contacts

TypeContactValidation
Work email
Personal email
Work phone
Personal phone
Socials

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Investment Focus

Industry

  • Retail 1 (50%)
  • Grocery 1 (50%)
  • Delivery 1 (50%)
  • Internet 1 (50%)
  • IT Management 1 (50%)
See all 7 industries →

Stage

  • Angel 1 (50%)
  • Series A 1 (50%)

Country

  • Germany 1 (50%)
  • United Kingdom 1 (50%)

Investments

CompanyDescriptionRoundLinks
Nnexoro Nnexoro
Nnexoro is a Deep Tech startup that creates autonomous AI agents for automated workforce management and operational process control. Angel / Aug 17, 2026
Zapp Zapp
Zapp provides on-demand delivery services. It is building the future of convenience with a full-stack approach to on-demand essential items, 24/7, delivered in minutes. It is backed by the worlds leading investors and our team has scale-up and exit experience at companies such as Amazon, Jumia, Deliveroo, Tesco, Stuart, and Just Eat.Thecompany was founded in 2020 and is based in Kent, United Kingdom. $100M / Series A / Mar 31, 2021

Co-Investors

WestWing

About WestWing

VC Fund · Munich, Germany

Westwing Group AG engages in the home and living e-commerce business. The company offers home decor products; home accessories; textiles and rugs; and large and small furniture, such as living and dining furniture, upholstery, and bedroom furniture, as well as kitchen and dining, lighting, and other products under own private label and third-partybrands. It has operations in operations in 11 European countries, including Germany, Austria, Switzerland, Belgium, the Czech Republic, France, Italy, the Netherlands, Poland, Spain, and Slovakia. The company was founded in 2011 and is headquartered in Munich, Germany.

WestWing Contacts

NameEmailPhoneSocials
Stefan Smalla
Stefan Smalla Founder & Chief Executive Officer
Alexandra Tobler
Alexandra Tobler Creative Director
Andres Mutschler
Andres Mutschler Founder & CEO
Eughenio Constantino
Eughenio Constantino CTO, Brasil
Karim El Saket
Karim El Saket Co-Founder & CEO ,Italy

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FAQ

What does Stefan Smalla invest in?

Stefan Smalla invests primarily in Retail, Grocery and Delivery startups, most often at Angel and Series A stage. Most of the 2 investments tracked by Shizune back companies in Germany. The Investment Focus section breaks down every industry, stage and country in the portfolio.

How do I contact Stefan Smalla?

Public channels for Stefan Smalla include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

When did Stefan Smalla last invest?

The most recent investment recorded for Stefan Smalla closed in Aug 2026. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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