Sonoma Brands Capital
VC Fund
Sonoma, United States
Sonoma Brands Capital is a VC fund in Sonoma focused on Food and Beverage and Health Care. Sonoma Brands is a private equity firm focused on the growth sectors of the consumer economy. We aim to partner with bold, innovative founders on their way to building the world’s next enduring brands across the physical and digital landscape.
- Total investments:
- 31
- Last investment:
- Lead investor:
- 58%
- Fund size:
- $165M
- Last fund:
Last updated:
For AI agents: llms.txt
Industries Sonoma Brands Capital invests in
Stages Sonoma Brands Capital invests in
Countries Sonoma Brands Capital invests in
Round sizes
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Round size
- Series A
- $3.5M–$30M
- Series B
- $15M–$35M
Investment Focus
Industry
- Food and Beverage 10 (32%)
- Health Care 6 (19%)
- Food Processing 6 (19%)
- Wellness 4 (13%)
- Restaurants 4 (13%)
Stage
- Series A 12 (39%)
- Series B 4 (13%)
- Seed 3 (10%)
- Funding Round 3 (10%)
- Private Equity 1 (3%)
Country
- United States 16 (52%)
- United Kingdom 2 (6%)
- Canada 1 (3%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Brian Bustamante-Nicholson
Managing Director
|
Managing Director | Total investments: 12 | Find email | |
Jonathan Sebastiani
Founder & CEO
|
Founder & CEO | Total investments: 6 | Find email | |
Jon Sebastiani
Founder
|
Founder | Total investments: 1 | Find email | |
Katherine Power
Operating Partner
|
Operating Partner | Total investments: 4 | Find email | |
Kevin Murphy
Managing Director
|
Managing Director | Total investments: 7 | Find email | |
| See all 6 team members → | ||||
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Remedy Science
|
Remedy Science is a dermatologist created educational skincare brand that offers skincare products. | $20M / Series A / Jun 11, 2026 | |
Oats Overnight
|
Oats Overnight is a manufacturer of oatmeal-based nutritional breakfasts. The company offers a spoon-free, high-protein oatmeal that is prepped at night. Oats Overnight is dedicated to providing high-quality products, so it only uses superfoods like maca root, raw cacao, hemp, coffee, and others along with certified gluten-free oats. | $35M / Series B / Jul 29, 2024 | |
touchland
|
Touchland offers personal care products that combine functionality with aesthetic appeal, focusing on hand hygiene and fragrance. The company's product line includes the Power Mist hand sanitizers, which are formulated with 70% ethyl alcohol and enriched with moisturizing ingredients like aloe vera. These sanitizers are available in variousscents, such as Beach Coco, Citrus Grove, and Vanilla Blossom, and are packaged in sleek, portable dispensers. Touchland also provides Body & Hair Fragrance Mists, featuring scents like Mango Mojo and Cashmere Woods, designed to refresh and hydrate. Additionally, the company offers accessories like mist cases and smart hand sanitizer dispensers suitable for both personal and commercial use. Touchland's products are available through its website and select retailers, catering to consumers seeking convenient and stylish hygiene solutions. | $30M / Series A / Mar 03, 2023 | |
Bachan's
|
Bachan is a food and beverage company that produces traditional Japanese barbecue sauce to serve customers. The company's sauce is cold-filled, non-pasteurized, so there are no preservatives or added flavorings that could be used as a marinade on meat, fish, veggies, and rice or also be consumed as dips for sausages and fries, enablingconsumers to get a taste of tradition with this umami-filled sauce. | $13M / Series A / Sep 08, 2022 | |
Novel
|
A no-code platform for NFT commerce. | $6M / Seed / Apr 05, 2022 | |
MERIT Beauty
|
MERIT Beauty is a cosmetic brand company that offers luxury skincare products. The company was founded in 2021 by Katherine Power and is headquartered in Los Angeles, California, United States. | $20M / Series A / Sep 14, 2021 | |
Mixlab
|
Mixlab is a modern pet pharmacy for veterinarians and pet parents. Our technology and customer experience greatly enhance veterinarian processes and ensure that pet parents receive personalized care that delights them. | $20M / Series A / Aug 02, 2021 | |
|
Mixlab
|
Mixlab is a modern pet pharmacy for veterinarians and pet parents. Our technology and customer experience greatly enhance veterinarian processes and ensure that pet parents receive personalized care that delights them. | Series A / Apr 03, 2021 | |
Voy
|
Manual is a men’s health and well-being startup offering a suite of diagnostic tools and blood tests to offer data-driven health solutions. The company provides men with easy access to advice, free medical support, and the treatment choices they need to help them make proactive decisions about their wellbeing.Manual was founded in 2018 and isheadquartered in London, UK. | $30.2M / Series A / Mar 30, 2021 | |
Made by Nacho
|
Made by Nacho is an e-commerce company that delivers cat-crafted, feline-only cat food with natural vitamins and minerals. The company was founded in 2019 and is based in New York, United States. | Seed / Mar 03, 2021 | |
| See all 31 investments → | |||
Co-Investors
L Catterton
2 deals together
Morrison Seger Venture Capital Partners
2 deals together
Norwest
2 deals together
Acurio Ventures
1 deal together
Acurio Ventures
1 deal together
Ambridge Capital
1 deal together
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FAQ
What does Sonoma Brands Capital invest in?
Sonoma Brands Capital invests primarily in Food and Beverage, Health Care and Food Processing startups, most often at Series A and Series B stage. Most of the 31 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Sonoma Brands Capital's check size?
Sonoma Brands Capital typically joins rounds of $3.5M–$30M at Series A and $15M–$35M at Series B. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Sonoma Brands Capital participates in.
How do I contact Sonoma Brands Capital?
Public channels for Sonoma Brands Capital include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Sonoma Brands Capital?
The team at Sonoma Brands Capital includes Brian Bustamante-Nicholson (Managing Director), Jonathan Sebastiani (Founder & CEO) and Jon Sebastiani (Founder), among 6 team members tracked by Shizune. The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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