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Sonia Nagar, Board Observer at ShopThing

Sonia Nagar

Board Observer @ ShopThing

Austin, United States

Sonia Nagar is a seed investor at ShopThing in Austin focused on Beauty and Internet. Sonia Nagar is the Board Observer at ShopThing, an Investment Partner at The Community Fund VC, and a General Partner at Pritzker Group Venture Capital. Prior to that, she was the Vice President of Product and Head of Mobile Apps at RetailMeNot. She attended Harvard Business School and the University of Michigan.

Total investments:
9
Last investment:
Lead investor:
33%

Last updated:

Industries Sonia Nagar invests in

BeautyInternetSoftwareHealth CareMarketplace

Stages Sonia Nagar invests in

SeedSeries ASeries B

Countries Sonia Nagar invests in

United States

Investment Focus

Industry

  • Beauty 2 (22%)
  • Internet 2 (22%)
  • Software 2 (22%)
  • Health Care 2 (22%)
  • Marketplace 2 (22%)
See all 25 industries →

Stage

  • Seed 5 (56%)
  • Series A 3 (33%)
  • Series B 1 (11%)

Investments

CompanyDescriptionRoundLinks
Big Rentals Big Rentals
Equipment rentals made easy with all-in-one rental software to help owners manage their business, grow sales, and accept online bookings. $2.8M / Seed / Aug 15, 2025
iAsk Ai iAsk Ai
iAsk is an AI search engine that delivers the fastest and most accurate responses in seconds, making it an attractive option for users looking for a more intuitive and user-friendly search experience. We are committed to continuous growth and development, striving to become an exciting contender in our field.At iAsk.Ai, the search engine hasadvanced from simple keyword-matching systems to an advanced AI that comprehends users' needs. It delivers relevant information to help users easily address simple or complex questions. $5.7M / Seed / Feb 28, 2024
Bach Bach
Bach solves the myriad pain points behind coordinating group travel, allowing groups to discover, decide, and plan in one place, complete with a marketplace for bookable experiences and critical features including group chat, expense splitting, polling, and itinerary creation. $9M / Series A / Mar 08, 2023
Marco Experiences Marco Experiences
Marco is a platform for discovering, planning, and booking high-quality virtual and in-person experiences. Marco Experiences creates extraordinary experiences to keep teams connected, employees engaged, and culture thriving. The company was founded in 2019 and based in San Francisco, California. $3M / Seed / Dec 01, 2020
RadSwan RadSwan
RadSwan is a consumer goods company that specializes in providing hair fashion design for black women. The company features a is a socially conscious brand targeting the hair care and protective styling needs of black women with natural hair. $2M / Seed / Nov 15, 2019
BacklotCars BacklotCars
BacklotCars allows auto dealers, auto finance, and rental car companies to transact without having to go to physical auctions. Through BacklotCars, auto dealers, auto finance, and rental car companies can transact without having to go to physical auctions. The company’s end to end solution is truly seamless for dealers as BacklotCars providesvehicle inspections, transportation, and inventory finance services.The online marketplace offers a 24-7 “bid-ask” marketplace along with vehicle inspections and is used by dealers in 46 states. It’s designed to make the process of selling cars easier for both buyers and sellers by addressing longstanding pain points of online transactions like certified inspections.BacklotCars was founded in 2014 and is headquartered in Kansas City, Missouri, United States. $25M / Series B / Apr 15, 2019
BacklotCars BacklotCars
BacklotCars allows auto dealers, auto finance, and rental car companies to transact without having to go to physical auctions. Through BacklotCars, auto dealers, auto finance, and rental car companies can transact without having to go to physical auctions. The company’s end to end solution is truly seamless for dealers as BacklotCars providesvehicle inspections, transportation, and inventory finance services.The online marketplace offers a 24-7 “bid-ask” marketplace along with vehicle inspections and is used by dealers in 46 states. It’s designed to make the process of selling cars easier for both buyers and sellers by addressing longstanding pain points of online transactions like certified inspections.BacklotCars was founded in 2014 and is headquartered in Kansas City, Missouri, United States. $8M / Series A / Dec 07, 2018
Rael Rael
Rael is LA-based menstrual care and feminine wellness company that provides comfortable, high-quality products made of natural and organic ingredients. Led by three female co-founders, the company’s vision is to empower and inform women around the world with safe and healthy alternatives to the toxic conventional products normalized in the femininecare industry. Already a bestseller on Amazon, Rael products are also available to shop on GetRael.com as well as in Target stores. Rael’s expansive product offering is available in 13 countries and includes pads, tampons, pantyliners, period underwear, and feminine wash/wipes. Rael also expanded into the clean beauty space after their success with "period beauty" products. Since launching in 2017, the company has attracted investment from industry leaders including Spigen, BAM Ventures, Strong Ventures, SoftBank Ventures Korea and Thrive Market Ventures, among others. $17.5M / Series A / Nov 08, 2018
Wise Apple Wise Apple
Wise Apple makes life easier by making lunch better - delivering fresh, custom, pre-packaged, ready-to-serve lunches and snacks directly to your door. The service takes away the daily challenge and stress parents face when planning and packing their children's lunch. Wise Apple lunches are chef-crafted, and kid-approved using the highestquality, nutritious ingredients. The service offers items for a range of preferences including gluten-free, dairy-free and nut-free options. Launched in 2016, by Rebecca Sholiton and Nate Cooper, Wise Apple is on a mission to see food through kids eyes, making good-for-you food fun for kids. $3.6M / Seed / Aug 29, 2017

Co-Investors

ShopThing

About ShopThing

VC Fund · Toronto, Canada

shopthing is an online selling and retail company, they use the way people shopping in online and sell through live video commerce. they sell products like dresses, shoes, books, and handbags. live online selling provides the customer to book orders on call and message. Customers can buy and return their products through their apps.also, customerscan open a new stores on their own, if they enroll on the company websites.

ShopThing Contacts

NameEmailPhoneSocials
Sonia Nagar
Sonia Nagar Board Observer
Maggie Adhami-Boynton
Maggie Adhami-Boynton Founder & CEO

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FAQ

What does Sonia Nagar invest in?

Sonia Nagar invests primarily in Beauty, Internet and Software startups, most often at Seed and Series A stage. Most of the 9 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

When did Sonia Nagar last invest?

The most recent investment recorded for Sonia Nagar closed in Aug 2025. Shizune tracks 9 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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