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Sir Alex Ferguson, Coaching Ambassador at UEFA

Sir Alex Ferguson

Coaching Ambassador @ UEFA

Manchester, United Kingdom

Sir Alex Ferguson is a seed investor at UEFA in Manchester focused on Banking and FinTech. Born in Govan, Glasgow in 1941, Sir Alex Ferguson retired as manager of Manchester United in May 2013 following a period of over 26 years at the helm. Over the course of a management career that lasted 39 years, he won 49 major trophies, making him the most successful manager in the history of British football.He made his name with Aberdeen,who became the first club to consistently break the Old Firm dominance of the Scottish game, winning 9 domestic trophies over a 6 year period. But it was victory over Real Madrid in the European Cup-Winners Cup Final in 1983 that brought him to national attention.Following his move to Manchester United in 1986, he set about restructuring the club and his first trophy in 1990 opened the floodgates. In 2001 he became the first manager to win three championships in a row since the league began in 1888, a feat he repeated in 2009.Admired for placing his emphasis on attacking football, with homegrown talent at the heart of his teams, he bowed out as league champion following his 1,500th game in charge of Manchester United. In 2012, Harvard Business School wrote the case study “Sir Alex Ferguson: Managing Manchester United” before appointing him as a Fellow to the Executive Education Programme.Following his retirement in 2013 he took up the positions of both Director and Global Ambassador with Manchester United and was also appointed Coaching Ambassador by UEFA. In the same year he released "My Autobiography"​ which became the UK's quickest selling non-fiction book since records began. This work was a follow-up to his first best-selling memoir, "Managing My Life", which appeared in 1999.His new book ‘Leading’, written with Sir Michael Moritz, details the key skills and philosophies he used to deliver success both on and off the field and will be released in September 2015.

Total investments:
3
Last investment:
Lead investor:
0%

Last updated:

Industries Sir Alex Ferguson invests in

BankingFinTechFinancePersonal FinanceFinancial Services

Stages Sir Alex Ferguson invests in

SeedSeries B

Countries Sir Alex Ferguson invests in

United Kingdom

Round sizes

Seed $1.3M–$1.4M

Contacts

TypeContactValidation
Work email
Personal email
Work phone
Personal phone
Socials

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Round size

Seed
$1.3M–$1.4M

Investment Focus

Industry

  • Banking 1 (33%)
  • FinTech 1 (33%)
  • Finance 1 (33%)
  • Personal Finance 1 (33%)
  • Financial Services 1 (33%)

Stage

  • Seed 1 (33%)
  • Series B 1 (33%)

Investments

CompanyDescriptionRoundLinks
Pockit Pockit
Pockit is a fintech business that focuses on providing financial services primarily to customers who are typically excluded or at least underserved by high street banks. It provides a digital banking app designed to cater to the underbanked masses. $20.2M / Series B / Dec 03, 2020
Pockit Pockit
Pockit is a fintech business that focuses on providing financial services primarily to customers who are typically excluded or at least underserved by high street banks. It provides a digital banking app designed to cater to the underbanked masses. $1.4M / Seed / May 15, 2014
Pockit Pockit
Pockit is a fintech business that focuses on providing financial services primarily to customers who are typically excluded or at least underserved by high street banks. It provides a digital banking app designed to cater to the underbanked masses. $1.3M / Seed / Dec 01, 2012

Co-Investors

UEFA

About UEFA

VC Fund · Nyon, Switzerland

UEFA is the administrative body for association football in Europe and part of Asia. It is one of six continental confederations of world football's governing body, FIFA.Consisting of 54 national association members, UEFA represents the national football associations of Europe; runs nation and club competitions, including the UEFAEuropean Championship, UEFA Champions League, UEFA Europa League, and UEFA Super Cup; and controls the prize money, regulations, and media rights to those competitions. The association also runs runs official international competitions in Europe and some countries of the Northern, Southwestern, and Central regions of Asia for national teams and professional clubs, some of which are regarded as the world's most prestigious tournaments.UEFA (United European Football Association) was formed in June 1954 and is headquartered in Nyon, Switzerland.

UEFA Contacts

NameEmailPhoneSocials
Andrea Traverso
Andrea Traverso Director, Financial Sustainability and Research
Efraim Barak
Efraim Barak Member of the Legal Committee & Consultant
Julien Codorniou
Julien Codorniou Lecturer - UEFA MIP
Medhi Mugnier
Medhi Mugnier Data Specialist
Sir Alex Ferguson
Sir Alex Ferguson Coaching Ambassador

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FAQ

What does Sir Alex Ferguson invest in?

Sir Alex Ferguson invests primarily in Banking, FinTech and Finance startups, most often at Seed and Series B stage. Most of the 3 investments tracked by Shizune back companies in United Kingdom. The Investment Focus section breaks down every industry, stage and country in the portfolio.

What is Sir Alex Ferguson's check size?

Sir Alex Ferguson typically joins rounds of $1.3M–$1.4M at Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Sir Alex Ferguson participates in.

How do I contact Sir Alex Ferguson?

Public channels for Sir Alex Ferguson include LinkedIn, X (Twitter) and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

When did Sir Alex Ferguson last invest?

The most recent investment recorded for Sir Alex Ferguson closed in Dec 2020. Shizune tracks 3 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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