Sergey Sherman
Managing Director @ Tuatara Capital
New York, United States
Sergey Sherman is a post-ipo equity investor at Tuatara Capital in New York focused on CRM and SMS. Sergey joined Tuatara in 2019 and is responsible for all aspects of the investment process including origination, transaction structuring, due diligence, financing and portfolio management. Sergey brings over 20 years of professional experience across investment banking and finance with expertise in private equity, mergers & acquisitions,leveraged finance and credit. He played leadership roles in executing over $50 billion M&A, debt and equity capital markets transactions.Prior to Tuatara, Sergey was a Managing Director at Societe Generale and led client coverage of leading middle market private equity firms in the U.S. Previously he was in the Financial Sponsors Groups at RBC Capital Markets and J.P. Morgan. Prior to investment banking, he was an executive in the business development/mergers & acquisitions group at GE Capital. Sergey started his career as a nuclear submarine officer in the U.S. Navy and was involved in a number of classified missions.Sergey received a B.S. in Electrical Engineering from Carnegie Mellon University and an MBA from The George Washington University.
- Total investments:
- 1
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Sergey Sherman invests in
Stages Sergey Sherman invests in
Countries Sergey Sherman invests in
Contacts
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Investment Focus
Industry
- CRM 1 (100%)
- SMS 1 (100%)
- Cannabis 1 (100%)
- Messaging 1 (100%)
- Loyalty Programs 1 (100%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Springbig provides loyalty, digital communications, and CRM technology solutions to retailers in the cannabis industry. It was founded in 2012 and is headquartered in Boca Raton, Florida. After years of experience in big-box retail, their founders saw tremendous opportunity in the underserved cannabis industry and decided to bring advanced loyaltyprograms, an essential marketing tool in such a competitive industry, to cannabis dispensaries and brands. | $13M / Post-IPO Equity / Jun 15, 2022 |
Co-Investors
About Tuatara Capital
Tuatara Capital they provide strategic, financial, and operational support in building industry and businesses to help cannabis industry.
Tuatara Capital Contacts
| Name | Phone | Socials | |
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Sergey Sherman
Managing Director
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Al Foreman
Co-Founder, Partner & Chief Investment Officer
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Al Foreman
Co-Founder, Partner & Chief Investment Officer
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Marc Riiska
Co-Founder, Managing Partner & Chief Operating Officer
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Mark Zittman
Co-Founder, Partner & Chairman
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FAQ
What does Sergey Sherman invest in?
Sergey Sherman invests primarily in CRM, SMS and Cannabis startups, most often at Post-IPO Equity stage. Most of the 1 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Sergey Sherman?
Public channels for Sergey Sherman include LinkedIn. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
When did Sergey Sherman last invest?
The most recent investment recorded for Sergey Sherman closed in Jun 2022. Shizune tracks 1 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Sep 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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