Scott Serota
President & CEO @ Blue Cross Blue Shield Association
Scott Serota is a startup investor at Blue Cross Blue Shield Association. Scott Serota is President and Chief Executive Officer of the BlueCross BlueShield Association (BCBSA), a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies. The Blue System is the nation's largest health insurer covering more than 106 million people – one-in-three of all Americans.Serota was named BCBSA President and CEO in 2000, after serving four years as a senior executive, including two years as Chief Operating Officer. Before that, he was Executive Vice President for System Development, responsible for new business, strategy and the Blue Technology Evaluation Center, the nation's leading source for evaluating the safety and efficacy of emerging medical treatments.Prior to joining the Blues, Serota was President and CEO of Chicago-based Rush Prudential Health Plans, where he led the integration of Rush-Presbyterian-St. Luke’s Medical Center Health Plans and The Prudential. Earlier in his career, Serota also created and led Physicians Preferred Health Inc., a Missouri-based PHO.
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About Blue Cross Blue Shield Association
The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross® and Blue Shield® companies. The Association owns and manages the Blue Cross and Blue Shield trademarks and names in more than 170 countries and territories around the world. The Association grants licenses toindependent companies to use the trademarks and names in exclusive geographic areas.
Blue Cross Blue Shield Association Contacts
| Name | Phone | Socials | |
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Kim Keck
President & CEO
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Scott Serota
President & CEO
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Vinod Sahney
Senior Vice President
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Alan Sokolow
Chief Medical Officer
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Alan Sokolow
Chief Medical Officer
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