# Scott Serota

> Scott Serota is a startup investor at Blue Cross Blue Shield Association. See 0 investments, check sizes, portfolio. Updated Aug 2026.

- Type: Angel Investor
- Fund: [Blue Cross Blue Shield Association](https://shizune.co/investors/profile/blue-cross-and-blue-shield-association)
- Last updated: Aug 2026
- LinkedIn: https://www.linkedin.com/in/scott-serota-9829681b

Scott Serota is a startup investor at Blue Cross Blue Shield Association. Scott Serota is President and Chief Executive Officer of the BlueCross BlueShield Association (BCBSA), a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies. The Blue System is the nation's largest health insurer covering more than 106 million people – one-in-three of all Americans.Serota was named BCBSA President and CEO in 2000, after serving four years as a senior executive, including two years as Chief Operating Officer. Before that, he was Executive Vice President for System Development, responsible for new business, strategy and the Blue Technology Evaluation Center, the nation's leading source for evaluating the safety and efficacy of emerging medical treatments.Prior to joining the Blues, Serota was President and CEO of Chicago-based Rush Prudential Health Plans, where he led the integration of Rush-Presbyterian-St. Luke’s Medical Center Health Plans and The Prudential. Earlier in his career, Serota also created and led Physicians Preferred Health Inc., a Missouri-based PHO.

## About Blue Cross Blue Shield Association

VC Fund · Chicago, United States

The Blue Cross and Blue Shield Association is a national federation of 36 independent, community-based and locally operated Blue Cross® and Blue Shield® companies. The Association owns and manages the Blue Cross and Blue Shield trademarks and names in more than 170 countries and territories around the world. The Association grants licenses toindependent companies to use the trademarks and names in exclusive geographic areas.

5 contacts available at Blue Cross Blue Shield Association.

| Name | Title | Profile |
| --- | --- | --- |
| Kim Keck | President & CEO | https://shizune.co/investors/profile/kim-keck |
| Scott Serota | President & CEO | https://shizune.co/investors/profile/scott-serota |
| Vinod Sahney | Senior Vice President | https://shizune.co/investors/profile/vinod-sahney |
| Alan Sokolow | Chief Medical Officer | https://shizune.co/investors/profile/alan-sokolow |
| Alan Sokolow | Chief Medical Officer | https://shizune.co/investors/profile/alan-e-sokolow-md |

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