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Russell Fradin, Co-Founder & CEO at Firstup

Russell Fradin

Co-Founder & CEO @ Firstup

San Francisco, United States

Russell Fradin is a seed investor at Firstup in San Francisco focused on Software and SaaS. Russell Fradin is the CEO and Co-Founder of Larridin.com, Larridin is the complete impact intelligence platform for enterprise AI. AI native measurement and monitoring of AI adoption, impact, fluency, and developer productivity. Map AI workflows and processes across your business.Russell Fradin was the Vice Chairman of Carbon Health from February2021 - January 2025.From October 2010 - January 2020, Russell Fradin was the CEO and Co-Founder of Dynamic Signal.From October 2005 to April 2010, Russell co-founded and served as Chief Executive Officer of Adify Corporation, an on-line advertising company sold to Cox Enterprises. Prior to that time, Russell was comScore’s Executive Vice President of Corporate Development, Senior Vice President of Business Development at Wine.com and Vice President of Business Development at Flycast Communications. Russell currently serves as a Member of the Board of Directors at comScore, TubeMogul and CoachArt and has previously served on the boards of Udemy, Outside.in and several others. Russell holds a B.S. degree in Economics from the Wharton School of Business at the University of Pennsylvania.

Total investments:
24
Last investment:
Lead investor:
0%

Last updated:

Industries Russell Fradin invests in

SoftwareSaaSMarketingEnterprise SoftwareB2B

Stages Russell Fradin invests in

SeedSeries APre-SeedSeries D

Countries Russell Fradin invests in

United States

Round sizes

Seed $1.1M–$6.3MSeries A $4M–$16M

Contacts

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Round size

Seed
$1.1M–$6.3M
Series A
$4M–$16M

Investment Focus

Industry

  • Software 10 (42%)
  • SaaS 4 (17%)
  • Marketing 3 (13%)
  • Enterprise Software 3 (13%)
  • B2B 2 (8%)
See all 71 industries →

Stage

  • Seed 16 (67%)
  • Series A 4 (17%)
  • Pre-Seed 1 (4%)
  • Series D 1 (4%)

Investments

CompanyDescriptionRoundLinks
AI meets Healthcare Operations Coming soon $6.3M / Seed / Oct 31, 2024
Scoop is a creator of multi-platform tools that enable businesses and workers to take advantage of flexible work arrangements.The company's platform provides the tools and information required to reduce operational costs while giving workers the opportunity to work from any location, making it simple for businesses to run both an in-officeand remote environment.Scoop was established in January 2015 by Rob Sadow and Jonathan Sadow in San Francisco, California. $8M / Seed / Nov 17, 2022
LIT is a new platform that allows you to view bestselling business books in a new video book format. $5M / Seed / Jul 08, 2021
Leanplum is the mobile marketing platform built for engagement. Brands rely on Leanplum to help them orchestrate multi-channel campaigns — from messaging to the in-app experience — all from a single, integrated platform. Global brands such as Tinder, Grab, Tesco, and Zynga turn to Leanplum to accelerate growth and build long-term customerrelationships. Founded in 2012, Leanplum is based in San Francisco, with offices across North America, Europe, and Asia. Leanplum has received more than $93 million in funding from Norwest Venture Partners, Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures. Leanplum has been named to Business Insider's Most Valuable Enterprise Startups and SF Business Times’ Best Places to Work. Learn more at www.leanplum.com. $27M / Series D / Feb 20, 2020
Workforce and workplace planning for distributed teams Seed / May 27, 2019
The world has a bottomless appetite for electricity. In fact, 45% of the world's electricity passes through an electric motor. This is equivalent to 1 out of every 2 power plants solely dedicated to electric motors. And yet electric motor designs remain essentially unchanged in last 100 years. Linear Labs, an electric motor company, hascreated an entirely new family of electric motor systems designed for the next generation of electric vehicles, HVAC systems and robotics welcoming in a new era of smarter energy utilization. Our "smart"​ motors shape shift and morph the physical design in real time to adjust for changing conditions. The result is 2x improvements in torque, further range and significantly lowering power consumption.Linear Labs is a Texas based technology company.www.linearlabsinc.com $4.5M / Seed / Mar 26, 2019
Reduce time to insights for Revenue teams by aggregating, cleansing, and normalizing raw marketing data into readable metrics. $3M / Seed / Apr 24, 2018
SafeGraph builds and maintains data sets to help accelerate machine learning and AI. Its high-precision places data covers business listings, building footprints, and aggregated foot traffic data for millions of points of interest (POI) and thousands of brands in the US and Canada. With detailed brand affiliation, spatial hierarchy, and other keybusiness details, SafeGraph data informs market analytics, investment research, site selection, and more.It was founded in 2016 and is based in San Francisco, California. $16M / Series A / Apr 19, 2017
Carbon Health is a tech-enabled healthcare company that delivers virtual care experience. It offers primary care services through a mobile application that enables users to follow-up on a treatment plan, manage prescriptions, and see lab reports all through one app. Carbon Health has created a coronavirus assessment tool and also set up covid-19testing in California.The company was founded in 2015 and is headquartered in San Francisco, California. $4.2M / Seed / Mar 30, 2017
Scoop is a creator of multi-platform tools that enable businesses and workers to take advantage of flexible work arrangements.The company's platform provides the tools and information required to reduce operational costs while giving workers the opportunity to work from any location, making it simple for businesses to run both an in-officeand remote environment.Scoop was established in January 2015 by Rob Sadow and Jonathan Sadow in San Francisco, California. $5.1M / Seed / May 24, 2016
See all 24 investments →

Co-Investors

Firstup

About Firstup

VC Fund · San Bruno, United States

Dynamic Signal is an employee communication and engagement platform connecting companies with their valued asset and their employees. The company is driving reach, productivity, and advocacy provides a better and faster way for employees and their audiences to receive enterprise signals. It increases productivity and empowers advocacy by informingand engaging employees with timely, relevant content across channels and devices. Dynamic Signal ensures communications are received by employees and their audiences alike. It offers influencer recruiting, collaboration support, member rewards, advisory support, and account management services.Hundreds of the world’s largest enterprises, including 85 of the Fortune 500, trust Dynamic Signal to deliver their enterprise signal in 21 countries around the globe. Founded in 2010, the company’s world class customers include IBM, Edelman, Ingram Micro, Salesforce, Autodesk, Domo, SurveyMonkey, and Humana. Dynamic Signal is based in San Francisco, California.

Firstup Contacts

NameEmailPhoneSocials
Alex Cramer
Alex Cramer Vice President Business Development
Brian Ford
Brian Ford Director of Product Design
Chris Seth
Chris Seth Managing Director, Europe
David Honig
David Honig Senior Vice President Corporate Partnerships, Strategy
Eric Brown
Eric Brown President & Chief Executive Officer

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FAQ

What does Russell Fradin invest in?

Russell Fradin invests primarily in Software, SaaS and Marketing startups, most often at Seed and Series A stage. Most of the 24 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.

What round sizes does Russell Fradin invest in?

Russell Fradin typically joins rounds of $1.1M–$6.3M at Seed and $4M–$16M at Series A. These are whole funding-round sizes, not Russell Fradin's own check, which is rarely disclosed: the 10th–90th percentile of the confirmed public funding rounds Russell Fradin took part in.

How do I contact Russell Fradin?

Public channels for Russell Fradin include LinkedIn, X (Twitter) and Facebook. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.

When did Russell Fradin last invest?

The most recent investment recorded for Russell Fradin closed in Oct 2024. Shizune tracks 24 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.

Is Shizune's investor data accurate?

Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Oct 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.

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