Robert Smithson
Founder and CEO @ Just Insure
Los Angeles, United States
Robert Smithson is a seed investor at Just Insure in Los Angeles focused on FinTech and InsurTech. Robert Smithson is the Founder and CEO of Just Auto Insurance. He previously worked at GAM as an Investment Director. Robert attended the University of Cambridge.
- Total investments:
- 4
- Last investment:
- Lead investor:
- 25%
Last updated:
For AI agents: llms.txt
Industries Robert Smithson invests in
Stages Robert Smithson invests in
Countries Robert Smithson invests in
Round sizes
Round size
- Pre-Seed
- $450k–$1.2M
Investment Focus
Industry
- FinTech 1 (25%)
- InsurTech 1 (25%)
- Insurance 1 (25%)
- Automotive 1 (25%)
- Auto Insurance 1 (25%)
Stage
- Seed 1 (25%)
- Pre-Seed 1 (25%)
- Convertible Note 1 (25%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Just Insure
|
Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of anaccident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates.Just Auto Insurance launches in Arizona in October 2019. | $4.9M / Convertible Note / Aug 10, 2021 | |
|
Just Insure
|
Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of anaccident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates.Just Auto Insurance launches in Arizona in October 2019. | $5.7M / Seed / Jun 30, 2020 | |
|
Just Insure
|
Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of anaccident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates.Just Auto Insurance launches in Arizona in October 2019. | $1.2M / Pre-Seed / Feb 04, 2020 | |
|
Just Insure
|
Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of anaccident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates.Just Auto Insurance launches in Arizona in October 2019. | $450K / Pre-Seed / Jan 15, 2019 |
Co-Investors
About Just Insure
Just provides auto insurance that is, well, more just. Instead of your rate being set by who you are - your age, zipcode and marital status - your rate is set by how you drive. This means that for the first time, there is a real financial incentive for people to make smart driving decisions. Unsafe driving doesn't lead to the possibility of anaccident, it leads to the certainty of paying more on your insurance. For younger drivers, or those who might have been in an accident, or just happen to live in the wrong zipcode, this means better - perhaps dramatically better - rates.Just Auto Insurance launches in Arizona in October 2019.
Just Insure Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Chris Westcott
Software Engineer
|
|||
|
Greg Ferkel
Founder
|
|||
Greg Lyons
CFO
|
|||
Murray Macdonald
CPO
|
|||
Robert Smithson
CEO
|
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FAQ
What does Robert Smithson invest in?
Robert Smithson invests primarily in FinTech, InsurTech and Insurance startups, most often at Seed and Pre-Seed stage. Most of the 4 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Robert Smithson's check size?
Robert Smithson typically joins rounds of $450k–$1.2M at Pre-Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Robert Smithson participates in.
When did Robert Smithson last invest?
The most recent investment recorded for Robert Smithson closed in Aug 2021. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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