Pure Imagination Brands
VC Fund
Santa Monica, United States
Pure Imagination Brands is a VC fund in Santa Monica focused on E-Commerce and Consumer Goods. Pure Imagination Brands supports disruptive brands and the entrepreneurs who power them through capital investment and advisory services. The company was founded in 2019 and based in Santa Monica, California.
- Total investments:
- 36
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Pure Imagination Brands invests in
Stages Pure Imagination Brands invests in
Countries Pure Imagination Brands invests in
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Rosie O'Neill
|
|||
Investment Focus
Industry
- E-Commerce 13 (36%)
- Consumer Goods 11 (31%)
- Retail 7 (19%)
- Health Care 5 (14%)
- Food and Beverage 5 (14%)
Stage
- Seed 16 (44%)
- Series A 6 (17%)
- Venture - Series Unknown 5 (14%)
- Pre-Seed 3 (8%)
- Series B 2 (6%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Josh Resnick
Co-Founder & General Partner
|
Co-Founder & General Partner | Total investments: 16 | Find email | |
|
Rosie O'Neill
Co-Founder & General Partner
|
Co-Founder & General Partner | Total investments: 3 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Mixlab
|
Mixlab is a modern pet pharmacy for veterinarians and pet parents. Our technology and customer experience greatly enhance veterinarian processes and ensure that pet parents receive personalized care that delights them. | $10M / Series A / Aug 14, 2023 | |
Lalo
|
Lalo is a modern baby and toddler brand built for today’s families. Lalo was formed around a belief that the job of parenting should be more important than the task of shopping for it. Lalo streamlines shopping for babies from end to end, with an intuitive online experience, straightforward information, and well-made essentials. Each Lalo productis thoughtfully designed and built with both parent and baby in mind by experts who understand what families need. Lalo is creating the products parents need for each exciting milestone. Lalo's products will continue to grow as your family does, to be with you every step of the way. Simple, quality essentials that are easy on the eyes, honestly priced, and rigorously tested to ensure they adhere to the highest safety standards. | $10.1M / Series A / Jun 13, 2023 | |
Neuro
|
At Neuro, we get the mental game and how it’s played. That’s why we create products to help shift your mindset with ease and flow. Our functional gum and mints are shortcuts to the ideal state of mind, delivering just the right amount of what you need to energize, calm, and focus your body and mind in the moment.No matter what you’re up to inlife, it all starts with you. Neuro is in your pocket and in your corner so you can feel your best and do more. | $8.3M / Venture - Series Unknown / Feb 08, 2023 | |
The Bouqs Company
|
The Bouqs Company is an online flower delivery service founded by college classmates John Tabis and Juan Pablo Montúfar that delivers flowers fresh from eco-friendly, sustainable farms around the world to doorsteps across the country. Tabis, a brand and strategy executive formerly with Disney, and Montúfar, a third-generation farmer, started TheBouqs Company in late 2012 to radically disrupt the $100B global floral industry through a modern brand, responsibly-sourced flowers and a vertically-integrated supply chain. Headquartered in Venice, CA, The Bouqs Company connects farms and a curated network of artisan florists directly to consumers, and disrupts the traditional supply chain by eliminating overhead costs like warehouses, importers, distributors, auctioneers and more. In turn, this model enables a superior product and redefines the experience and economics for both consumers and producers alike. | Venture - Series Unknown / Jan 19, 2023 | |
Stream
|
Stream provides self-service solutions that enables restaurants to manage their online menus and receive orders directly to their POS. | Seed / Jan 01, 2023 | |
MANSCAPED
|
Manscaped’s product line was created specifically for a man’s distinctive grooming needs. Featuring specially formulated products to cleanse, moisturize, and deodorize, as well as tools engineered to give a man a close, refined appearance, Manscaped equips him with the right products and tools for the job in a complete manscaping system that iseasy, powerful, and satisfying. | Series B / Nov 08, 2022 | |
Positive Food Co.
|
Positive Food is a food company. | $7M / Venture - Series Unknown / Aug 12, 2022 | |
Robin Golf
|
Robin clubs are designed to maximize golf success for the broadest possible variety of golfers. They are produced in the same facilities and using the same materials as the industry's top-tier brands. They've been thoroughly tested by pros and beginners alike. | $1.5M / Seed / Aug 04, 2022 | |
August
|
A lifestyle period brand working to reimagine periods to be powerful. | $3.7M / Seed / May 25, 2022 | |
MIKUNA®
|
Mikuna Foods offer plant based proteins. | $5.6M / Seed / Apr 13, 2022 | |
| See all 36 investments → | |||
Co-Investors
Gaingels
3 deals together
Alumni Ventures
2 deals together
Cult-Classic Ventures
2 deals together
Duro Ventures
2 deals together
FirsthandVC
2 deals together
Flybridge
2 deals together
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FAQ
What does Pure Imagination Brands invest in?
Pure Imagination Brands invests primarily in E-Commerce, Consumer Goods and Retail startups, most often at Seed and Series A stage. Most of the 36 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Pure Imagination Brands?
Public channels for Pure Imagination Brands include LinkedIn and the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Pure Imagination Brands?
The team at Pure Imagination Brands includes Josh Resnick (Co-Founder & General Partner) and Rosie O'Neill (Co-Founder & General Partner). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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