Peter Njonjo
CEO @ Twiga Fruits
Peter Njonjo is a pre-seed investor at Twiga Fruits focused on Fashion and Software. Peter Njonjo is the current CEO and Co-founder of Twiga Foods. He previously worked at Coca-Cola West Africa as a President. Peter Njonjo attended Harvard Business School.
- Total investments:
- 2
- Last investment:
- Lead investor:
- 0%
Last updated:
For AI agents: llms.txt
Industries Peter Njonjo invests in
Stages Peter Njonjo invests in
Countries Peter Njonjo invests in
Round sizes
Round size
- Pre-Seed
- $1M–$3M
Investment Focus
Industry
- Fashion 1 (50%)
- Software 1 (50%)
- E-Commerce 1 (50%)
- Web Development 1 (50%)
- Information Services 1 (50%)
Country
- Kenya 1 (50%)
- United States 1 (50%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Shop Zetu
|
ShopZetu is a fashion technology company that provides an e-commerce marketplace, infrastructure and tools for fashion vendors to enable online fashion retail. | $1M / Pre-Seed / Jun 26, 2023 | |
Leta
|
Leta Technology is a software development company that creates supply chain and logistics software to enable the efficient and automated movement of goods. | $3M / Pre-Seed / Nov 22, 2022 |
Co-Investors
About Twiga Fruits
Twiga Fruits is committed to working with farmers to grow delicious fruit for people to enjoy. Their philosophy is that consumers appreciate knowing that the high quality fruits on their table come from a supply chain that fairly treats farmers and it’s their job to provide that bridge.Twiga Fruits is a progressive leader in Kenya’s fruitindustry. With a conviction that domestic fruit sales and foreign exports should serve as a backbone of Kenya’s economy, Twiga Fruits is built around a team of reformers with over 80 collective years of agronomic and supply chain experience.In Kenya’s growing urban dwellings, Twiga Fruits is lowering prices by building distribution networks that beat the costly informal networks of layers of middlemen and brokers. When they say “Better Produce, Better Prices,” they mean it. There is no reason Kenyan fruit should cost as much in Nairobi as Dubai.For export markets, Twiga Fruits is raising standards through being the market leader in digitized traceability of products.Twiga Fruits treats all their farmers for what they are: professionals. As a company policy, Twiga Fruits differentiates itself by refusing to work with third-party “brokers”: traders who dominate the Kenyan fruit trade, profiting on farmers’ limited access to markets by buying at exploitatively prices, paying weeks later, and selling on to the local markets and exporters. Twiga Fruits instead buys directly from the farmer, and they believe a farmer deserves to get paid immediately for any produce he sells. They make sure their farmers receive the technical support to increase production levels, meet global quality standards, and seek credit to expand their operations. It’s not only the right thing to do: it’s good for the farmer, for us, for Kenya, and for consumers.
Twiga Fruits Contacts
| Name | Phone | Socials | |
|---|---|---|---|
|
Peter Njonjo
CEO
|
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4 more contacts available
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FAQ
What does Peter Njonjo invest in?
Peter Njonjo invests primarily in Fashion, Software and E-Commerce startups, most often at Pre-Seed stage. Most of the 2 investments tracked by Shizune back companies in Kenya. The Investment Focus section breaks down every industry, stage and country in the portfolio.
What is Peter Njonjo's check size?
Peter Njonjo typically joins rounds of $1M–$3M at Pre-Seed. These ranges are 10th–90th percentile round sizes calculated from confirmed public funding rounds, so they are a realistic guide to the rounds Peter Njonjo participates in.
When did Peter Njonjo last invest?
The most recent investment recorded for Peter Njonjo closed in Jun 2023. Shizune tracks 2 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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