Perry Chui
Founding Partner @ Enlight Growth Partners
Shanghai, China
Perry Chui is a Series A investor at Enlight Growth Partners in Shanghai focused on Internet and Marketing. Perry Chui is the Founding Partner of Enlight Growth Partners. He previously worked for Rho Ventures as a Senior Associate. Perry Chui attended Cornell University.
- Total investments:
- 4
- Last investment:
- Lead investor:
- 50%
Last updated:
For AI agents: llms.txt
Industries Perry Chui invests in
Stages Perry Chui invests in
Countries Perry Chui invests in
Investment Focus
Industry
- Internet 1 (25%)
- Marketing 1 (25%)
- Advertising 1 (25%)
- Financial Services 1 (25%)
Stage
- Series A 2 (50%)
- Series B 1 (25%)
- Series C 1 (25%)
Country
- China 1 (25%)
- United States 1 (25%)
Investments
| Company | Description | Round | Links |
|---|---|---|---|
Parkside
|
Parkside is simplifying global access to US stocks through regulatory innovation and modern technology. Parkside's mission is to provide access to US stock for individuals around the world - starting with Asia. Soon, you can invest globally using your local currency and no minimums. | $24M / Series A / Jan 22, 2021 | |
Yoyi Digital
|
Yoyi Digital is the leading platform in multi-screen programmatic buying in China. With the vision of focusing on data and technology, Yoyi Digital is leading the transformation in display ads from media buying to audience buying. At present, Yoyi has successfully completed four rounds of financing. The investors include Oak Investment Partner ,Gobi Partners, Fidelity Investments, NewQuest Capital Partners, and Guangzhou Daily.Since its establishment, Yoyi has been always leading the development of programmatic buying industry. With data and technology advantages, Yoyi launched the first DSP in China which based on Real Time Biding(RTB), and also the first to bring the concept of cross-screen programmatic buying in China. In 2014, Yoyi launched Databank, China’s first real-meaning DMP, which helps advertisers on collecting, analyzing, managing, and acting on this first-party data from advertisers’ website and app as well as third-party data assembled by Yoyi and other data providers. Furthermore, Yoyi took the lead in entering the OTT indursty, launched the programmatic TV platform, established Big Data Lab by cooperating with Hisense, a Chinese famous Smart TV manufacturer，realising the data and platform integration, thus to provide more creative OTT solutions to advertisers. Yoyi is also the only DSP platform that cross multi-screens including PC, mobile,video and OTT. Based on Yoyi’s proprietary audience data and advanced advertising technology, Yoyi is able to deliver the right ads to the right audience through right screen at right time, thus greatly enhancing user experience and advertising effectiveness at the same time.Yoyi Digital provides both branding and performance solutions for over 1000 global and local brands, including Coco Cola, Budweiser, Audi, Toyota, Sumsang, Haier, Shell and Kimberly etc. Yoyi was been selected as the Red Herring 100 Global Winner, one of the technology industry's most respected awards, and also awarded the Most influential advertising company on Ad Stars Festival in Busan. Yoyi Digital was also the first ad tech company in China which been invited to give speech at Cannes Lions in France. With such strong influence，Yoyi Digital is continuously driving the revolution of digital marketing in China. Yoyi Digital is based in Beijing with branches in Shanghai and Guangzhou. | Series C / Jul 27, 2012 | |
|
Yoyi Digital
|
Yoyi Digital is the leading platform in multi-screen programmatic buying in China. With the vision of focusing on data and technology, Yoyi Digital is leading the transformation in display ads from media buying to audience buying. At present, Yoyi has successfully completed four rounds of financing. The investors include Oak Investment Partner ,Gobi Partners, Fidelity Investments, NewQuest Capital Partners, and Guangzhou Daily.Since its establishment, Yoyi has been always leading the development of programmatic buying industry. With data and technology advantages, Yoyi launched the first DSP in China which based on Real Time Biding(RTB), and also the first to bring the concept of cross-screen programmatic buying in China. In 2014, Yoyi launched Databank, China’s first real-meaning DMP, which helps advertisers on collecting, analyzing, managing, and acting on this first-party data from advertisers’ website and app as well as third-party data assembled by Yoyi and other data providers. Furthermore, Yoyi took the lead in entering the OTT indursty, launched the programmatic TV platform, established Big Data Lab by cooperating with Hisense, a Chinese famous Smart TV manufacturer，realising the data and platform integration, thus to provide more creative OTT solutions to advertisers. Yoyi is also the only DSP platform that cross multi-screens including PC, mobile,video and OTT. Based on Yoyi’s proprietary audience data and advanced advertising technology, Yoyi is able to deliver the right ads to the right audience through right screen at right time, thus greatly enhancing user experience and advertising effectiveness at the same time.Yoyi Digital provides both branding and performance solutions for over 1000 global and local brands, including Coco Cola, Budweiser, Audi, Toyota, Sumsang, Haier, Shell and Kimberly etc. Yoyi was been selected as the Red Herring 100 Global Winner, one of the technology industry's most respected awards, and also awarded the Most influential advertising company on Ad Stars Festival in Busan. Yoyi Digital was also the first ad tech company in China which been invited to give speech at Cannes Lions in France. With such strong influence，Yoyi Digital is continuously driving the revolution of digital marketing in China. Yoyi Digital is based in Beijing with branches in Shanghai and Guangzhou. | $20M / Series B / Feb 15, 2011 | |
|
Yoyi Digital
|
Yoyi Digital is the leading platform in multi-screen programmatic buying in China. With the vision of focusing on data and technology, Yoyi Digital is leading the transformation in display ads from media buying to audience buying. At present, Yoyi has successfully completed four rounds of financing. The investors include Oak Investment Partner ,Gobi Partners, Fidelity Investments, NewQuest Capital Partners, and Guangzhou Daily.Since its establishment, Yoyi has been always leading the development of programmatic buying industry. With data and technology advantages, Yoyi launched the first DSP in China which based on Real Time Biding(RTB), and also the first to bring the concept of cross-screen programmatic buying in China. In 2014, Yoyi launched Databank, China’s first real-meaning DMP, which helps advertisers on collecting, analyzing, managing, and acting on this first-party data from advertisers’ website and app as well as third-party data assembled by Yoyi and other data providers. Furthermore, Yoyi took the lead in entering the OTT indursty, launched the programmatic TV platform, established Big Data Lab by cooperating with Hisense, a Chinese famous Smart TV manufacturer，realising the data and platform integration, thus to provide more creative OTT solutions to advertisers. Yoyi is also the only DSP platform that cross multi-screens including PC, mobile,video and OTT. Based on Yoyi’s proprietary audience data and advanced advertising technology, Yoyi is able to deliver the right ads to the right audience through right screen at right time, thus greatly enhancing user experience and advertising effectiveness at the same time.Yoyi Digital provides both branding and performance solutions for over 1000 global and local brands, including Coco Cola, Budweiser, Audi, Toyota, Sumsang, Haier, Shell and Kimberly etc. Yoyi was been selected as the Red Herring 100 Global Winner, one of the technology industry's most respected awards, and also awarded the Most influential advertising company on Ad Stars Festival in Busan. Yoyi Digital was also the first ad tech company in China which been invited to give speech at Cannes Lions in France. With such strong influence，Yoyi Digital is continuously driving the revolution of digital marketing in China. Yoyi Digital is based in Beijing with branches in Shanghai and Guangzhou. | Series A / Feb 24, 2010 |
Co-Investors
About Enlight Growth Partners
Enlight Growth Partners (EGP) is a China focused (Early) Growth Capital Fund based in Shanghai, China. The Firm was founded in November 2017 by Perry Chui, previously head of Steamboat Ventures’ Shanghai Investment Team. The EGP Team has been investing in Supply Chain, Cloud, AI and IoT sectors over the past decade and continues its B2B focus underthe EGP banner. The team brings the same strong team culture, value-driven investment philosophy, and thorough due diligence process to EGP. This strategy is well-proven and has already generated outstanding returns and liquidity for its investors. EGP will continue to discover outstanding companies, cultivate world-class Chinese entrepreneurs, and create significant value for our investors worldwide.
Enlight Growth Partners Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Marshall Yang
Executive Director
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Daisy Qiu
Senior Principal
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Perry Chui
Founding Partner
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FAQ
What does Perry Chui invest in?
Perry Chui invests primarily in Internet, Marketing and Advertising startups, most often at Series A and Series B stage. Most of the 4 investments tracked by Shizune back companies in China. The Investment Focus section breaks down every industry, stage and country in the portfolio.
When did Perry Chui last invest?
The most recent investment recorded for Perry Chui closed in Jan 2021. Shizune tracks 4 investments in total for this profile, including round sizes, stages and portfolio companies, all sourced from confirmed public funding rounds and refreshed monthly.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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