Peacock Equity
VC Fund
New York, United States
Peacock Equity is a global capital fund co-founded by investments include advertising services, digital content and communities, and wireless and international platforms.
- Total investments:
- 11
- Last investment:
- Lead investor:
- 36%
Last updated:
For AI agents: llms.txt
Industries Peacock Equity invests in
AdvertisingBig DataSoftwareSEOFilm
Stages Peacock Equity invests in
Series CSeries BSeries AFunding Round
Countries Peacock Equity invests in
United States
Contacts
| Name | Phone | Socials | |
|---|---|---|---|
Investment Focus
Industry
- Advertising 5 (45%)
- Big Data 2 (18%)
- Software 2 (18%)
- SEO 1 (9%)
- Film 1 (9%)
Stage
- Series C 4 (36%)
- Series B 3 (27%)
- Series A 2 (18%)
- Funding Round 2 (18%)
Team
| Name | Title | Investments | Links | |
|---|---|---|---|---|
Michael Chen
Founder and Co-Chair Board of Directors
|
Founder and Co-Chair Board of Directors | Total investments: 0 | Find email |
Investments
| Company | Description | Round | Links |
|---|---|---|---|
| Rubicon Project (NYSE: RUBI) has engineered the Advertising Automation Cloud, one of the largest real-time cloud and Big Data computing systems. The Company's mission is to automate the buying and selling of advertising by offering innovative products to connect buyers and sellers globally. | $18M / Nov 01, 2010 | ||
| Healthline Networks is a provider of health information and technology solutions for publishers, advertisers, employers, healthcare providers, and health plans. Originally founded as YourDoctor.com in 1999, the company relaunched in 2005 as Healthline Networks and is organized into two business units: Healthline Media and Healthline HIT Solutions.Healthline Media, together with its flagship Healthline.com and YourDoctor.com, is one of the top ten health information destination properties according comScore. Healthline Media also manages HealthWEB—a network of health publishers that include Yahoo! Health, Drugs.com, and many others.Healthline Media is the 2nd largest and fastest growing consumer health publisher in the world, reaching 85 million people a month. You can depend on us to provide expert content along with genuine caring. We will support, guide, and inspire you toward the best possible health outcomes for you and your family. Our solid profitability and rapid growth enables us to invest in expanding our reach and offering to have even more impact on many millions more users. We have offices in San Francisco, New York City, UK, Iceland and Taiwan - and are looking for people who share our vision of a stronger, healthier world! If you're interested in careers with us, please feel free to email us at: collaborate@healthline.com | $14M / Series C / Apr 26, 2010 | ||
| Greystripe is the leading mobile advertising platform that provides smarter mobile solutions through full-screen ad formats, world-class data and proprietary cross-device targeting capabilities. With over eight years of mobile experience, Greystripe delivers the highest engagement rates for brand marketers, maximum revenue for publishers and appdevelopers, and the best ad experience for users. Greystripe is a product line of ValueClick Inc. (NASDAQ: VCLK), one of the world’s largest and most comprehensive online marketing services companies.Greystripe was named one of the Top Ten Most Innovative Companies in Mobile by Fast Company in 2011, the MOBI Awards’ Best Mobile Rich Media Network in 2010, E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009, AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006. | $2M / Series C / Sep 02, 2009 | ||
| BlogHer is a community and media company created in partnership with women in social media. Lisa Stone, Elisa Camahort Page and Jory Des Jardins founded BlogHer in 2005 in response to the question, "Where are all the women bloggers?"Today, BlogHer is the largest community of women who blog: 55 million unique visitors per month(October 2012, Nielsen Site Census). Engaged, influential and info-savvy, these women come to BlogHer to seek and share advice, opinions and recommendations. BlogHer's team works hard to bring you the best and brightest conversations, writers and speakers — online and in person. That's what we do best.We host:* BlogHer Conferences, the world's largest conference for women in social media* BlogHer Publishing Network, with 3,000 blogs one of the largest and highest quality publishing networks of blogs authored by women* BlogHer.com, the Web's leading guide to the hottest news and trends among women in social media, renowned as a community where women speak their minds on every topic from politics to parenting in an atmosphere of integrity and respectBlogHer is run by its three co-founders and a team of 50+ employees via offices in New York and Silicon Valley. We are proud to have venture backing from Venrock, Comcast Interactive Capital, and Azure Capital Partners. | $7M / Series C / May 14, 2009 | ||
| RAMP (formerly EveryZing) has developed the next generation of search & video experiences to unlock the unrealized value in video content. Using RAMP, companies are able to drive increased discovery across search and social sites, enhance user engagement through dynamic search and publishing solutions, securely deliver video to intendedaudiences, and maximize revenue through sophisticated advertising capabilities.Originally spun out from government sub-contractor BBN in 2006, RAMP has an extensive patent portfolio covering its speech-to-text, natural language processing (NLP) and search engine optimization (SEO) techniques. These technologies allow for the automatic creation of metadata for audio and video content so that these assets may be treated like “native citizens” in popular content management systems, in search, and other applications that are dependent on rich metadata. RAMP’s solutions are used by leading media and publishing companies, such as NBCUniversal, FOXSports, Meredith Publishing, as well as across a broad range of enterprises – from financial services, to pharmaceuticals/healthcare, to energy, to high tech and more. | $8.3M / Series C / May 11, 2009 | ||
| 4INFO is a fast-growing American mobile technology company solving the mobile attribution challenge for national brand advertisers to measure the ROI that matters most: sales lift at the cash register.4INFO provides audience targeting solutions to publishers, agencies, and brands, 1:1 targeting across multiple screens, including PC and laptops,and patented household ID technology—Bullseye ID—ties 152 million mobile devices and 300 million PCs to 101 million U.S. households, or nearly 100% of the U.S. smartphone user population. Their technology sees more than 120 billion ad requests monthly. The AdHaven Platform enables 1-to1 precision targeting and measurement at scale, with no limitations, the same precision as online and direct mail advertising.At the center of the AdHaven Platform are a next-generation mobile ad server, an audience and data management platform, plus an analytics platform that combine to deliver advanced targeting and ROI. Patent Nos. 8,792,909 and 8,880,097 from the U.S. Patent and Trademark Office protect the technology at the core of the AdHaven Bullseye platform.4INFO self-imposes a rigorous process to ensure the data it gathers, shares and uses to aim mobile ads at consumers is protected and near-impossible to connect to an individual. In doing so, the company incorporated privacy-by-design, a practice oft-discussed in privacy circles yet new if not unknown to most marketers.4INFO spends at least 30% more to store data in a way that helps prevent privacy infringements than it would cost if it stowed its data in a less-secure manner. That means spreading data points associated with a specific user ID across several servers located in multiple physical locations so it cannot be compiled easily into one user profile by outside systems or hackers.In addition, AdHaven partners with the world’s leading data providers, inventory exchanges and ad sources to bridge the gap between mobile inventory and online advertising spend.4INFO’s partnership with Acxiom allows 4INFO to offer Acxiom data within the AdHaven Bullseye product, providing direct 1:1 matches with consumer data within financial services, retail and automotive sectors.Through partnership with Datalogix, 4INFO AdHaven Bullseye can target mobile advertising on over 500 Datalogix segments, including demographic, finance, lifestyles, philanthropy, retail, seasonal, subscription services, television viewing habits and custom segments.Through partnership with Nielsen, 4INFO is able to offer Nielsen segmentation solutions, including ConneXions®, P$YCLE® and PRIZM®. ConneXions® provides consumer segments based on the combination of technology adoption, age and family structure. Nielsen P$YCLE® enables advertisers to target segments based on income producing assets and a wide variety of financial and investment behaviors. Nielsen PRIZM® provides segments based on consumer product consumption, lifestyles and purchase behaviors.4INFO uses Nielsen Buyer Insights to directly measure the sales impact of mobile advertising campaigns, incorporating Nielsen data into the newest option within its TruView measurement platform. TruView solves a problem advertisers commonly struggle with – to measure the sales impact of their mobile advertising campaigns while sourcing sales data from hundreds or thousands of retail locations, as well as via e-commerce and m-commerce.In addition to leveraging 4INFO’s mobile technology, this TruView option enables advertisers to measure sales connected to media exposure without requiring the advertiser to provide transaction data.Through partnership with BrightRoll, 4INFO AdHaven Bullseye can target video advertising reaching audiences across web, mobile, and connected TV.In 2015, 4INFO and DMG Solutions announced a strategic alliance creating solutions to change the way marketers approach Multicultural Marketing in the United States and target specific audiences.A privately held company, 4INFO’s brand ad revenue has tripled consecutively since 2012 — and continues to experience exponential growth. Leading brands — including 8 of the top 10 largest CPG companies, 6 of the 10 largest retailers, and 5 of the largest auto manufacturers — rely on 4INFO’s scale and experience to deliver their mobile and cross-channel campaigns.4INFO collaborates with trusted 3rd party data providers of purchase and lifestyle data — including Acxiom, Experian, Nielsen, and Nielsen Catalina Solutions.Additional Partners: AOL Platforms, Amobee, Appnexus, Catalina, Catalist, Celtra Q, dlxAuto by Polk, Datamyx, Inneractive, Linkable Networks, LiveRail, Medialets, Millennial Media, MoPub, Nexage, Opera Mediaworks, Phluant, Placed, Rubicon Project, Shoplocal, Speedeon, Vdopia.On the forefront of mobile innovation since 2004, 4INFO is headquartered in San Mateo, Calif., with offices in New York, Los Angeles, Chicago and Boston. | $20M / Jan 22, 2009 | ||
| BlogHer is a community and media company created in partnership with women in social media. Lisa Stone, Elisa Camahort Page and Jory Des Jardins founded BlogHer in 2005 in response to the question, "Where are all the women bloggers?"Today, BlogHer is the largest community of women who blog: 55 million unique visitors per month(October 2012, Nielsen Site Census). Engaged, influential and info-savvy, these women come to BlogHer to seek and share advice, opinions and recommendations. BlogHer's team works hard to bring you the best and brightest conversations, writers and speakers — online and in person. That's what we do best.We host:* BlogHer Conferences, the world's largest conference for women in social media* BlogHer Publishing Network, with 3,000 blogs one of the largest and highest quality publishing networks of blogs authored by women* BlogHer.com, the Web's leading guide to the hottest news and trends among women in social media, renowned as a community where women speak their minds on every topic from politics to parenting in an atmosphere of integrity and respectBlogHer is run by its three co-founders and a team of 50+ employees via offices in New York and Silicon Valley. We are proud to have venture backing from Venrock, Comcast Interactive Capital, and Azure Capital Partners. | $5M / Series B / Jul 16, 2008 | ||
Loomia
|
When Loomia first launched in June of 2005, they provided recommendations for podcasting content on their own site. A few weeks after they launched Apple added podcasting support to iTunes. This killed any hope Loomia had of becoming the leader in the "podcast finding" market. They decisively turned to "Plan B." They took therecommendation engine that they already had and turned it into a tool that can be used by ecommerce and content websites to suggest new stuff to users. While some sites like Amazon can afford to develop their own in-house solutions, many others can't and need to outsource this. That's where Loomia steps in. They claim that using their product, media and retailer sites can have recommendations up and running in minutes.Loomia recently locked up a marquee business development deal with the Wall Street Journal. The module, which appears next to stories, suggests other Wall Street Journal content based on what the user has read previously on the site, and compared to what other users have read, too.Founded in 2004, Loomia is funded by a number of the top angels in Silicon Valley. Loomia competes directly with | $5M / Series A / Apr 01, 2008 | |
| IGA Worldwide is the definitive leader in in-game advertising - the only in-game company producing recognizable revenue on the PS3 and PC platforms. They use their gaming pedigree to create impact rather than intrusion. They use their proven ad metrics and technology to deliver industry-leading accountability. | $25M / Series B / Jul 01, 2007 | ||
| Adify provides the technology and back office services necessary for companies to run their own online ad networks. Adify is a self-service ad network for companies interested in developing their own ad networks. The service allows a publisher to negotiate ad rates, and to reject an advertiser if not interested. Adify about 20 percent of therevenues. Clients include Guardian, Forbes.com, NBC WeatherPlus, Martha Stewart Living Omnimedia and others.Adify was acquired by | $19M / Series B / Apr 18, 2007 | ||
| See all 11 investments → | |||
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FAQ
What does Peacock Equity invest in?
Peacock Equity invests primarily in Advertising, Big Data and Software startups, most often at Series C and Series B stage. Most of the 11 investments tracked by Shizune back companies in United States. The Investment Focus section breaks down every industry, stage and country in the portfolio.
How do I contact Peacock Equity?
Public channels for Peacock Equity include the website linked on this profile. For a verified work email and phone number, create a free Shizune account — contact data is searched across 20+ sources and validated before delivery, so your outreach lands in the right inbox.
Who are the partners at Peacock Equity?
The team at Peacock Equity includes Michael Chen (Founder and Co-Chair Board of Directors). The Team section lists each member with their title, investment count and links.
Is Shizune's investor data accurate?
Yes — every stat on this profile is calculated from confirmed public funding rounds monitored across hundreds of sources since 2020. This profile was last refreshed in Aug 2026 and is updated monthly. Spotted something off? Use the “Suggest an edit” link near the top of the page.
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